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Tag: Editorial Management Strategy

How Many External Links Should You Include in Articles?

In the book The Giving Tree, a young boy visits a tree and forms a relationship with it. At first he simply wants to swing on it’s branches, but as he gets older he becomes more materialistic. He asks the tree, which has grown fond of him, to turn its apples into money, it’s branches into a house, and its trunk into a boat. The tree obliges, but eventually becomes a stump.

If you’ve ever been on an external link regimen by your company, you might feeling like the stump in The Giving Tree after a lifetime of giving away apples and branches, trying to please. There is a lot of information about Google’s search signals online, and one of those, reported by SEO’s, is linking to external website. But are you giving away more than you’re getting?

Digital Publishing Innovation Conference Boasts Impressive Lineup

The sphere of publishing events is expanding every week, and we’re happy to see it, since they’re a crucial component of the Mequoda Method for multiplatform strategy. But few events can compare to the one happening next week in Berlin when it comes to digital publishing innovation.

Among the organizers of the Digital Innovators’ Summit are our friends at FIPP, the Worldwide Magazine Media Association, so you know it’s the real deal.

If you can’t make it, don’t worry: The Digital Innovators’ Summit blog continues to be generous when it comes to sharing interviews with publishing executives who are attending, and so we’re able to present this preview, full of wisdom from some of the best minds in the new media industry.

Editorial Management: The 7 Daily Tasks of An Online Editor

Ernest Hemingway once said, “We are all apprentices in a craft where no one ever becomes a master.”

Perfection in editorial management is a fallacy. There will always be deadlines that are broken because a source responded at the last minute, and there will be typos that happen even with three sets of eyes on a document; even if your boss is Anna Wintour.

Determine How to Build a Website for your Magazine in 10 Questions

If you feed a mouse a cookie, then it’s going to want some milk. If you own a magazine, then you’re going to want to build a website. If you do not yet have a website, or rather, if you do not yet have a good, profitable website, then your next steps are as follows.

And yes, if there was ever a true use for the phrase over-simplification, you’re about to read it.

Let’s also think hypothetically, and that we hypothetically own an organic gardening magazine.

New Editorial Direction for ‘Playboy’s’ Digital Presence

Believe it or not, Playboy’s new editorial strategy for its digital editions is about written content.

With this change, it appears that Playboy’s focus is going to be more about lifestyles — with a focus on entertainment and nightlife.

Create a Calendar for Better Email Marketing Management

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals

Week in Review: July 9th, 2012 – July 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Editorial Strategy: 7 Components for Online Editors

Tips for developing your editorial strategy

Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few specific ways of reaching this goal on the Internet.

What best practices are you relying on for your editorial strategy? The seven tips below come from years of research, acquired through operating our own publication, and watching the actions of other successful publishers and authors.

The 3 Best Ways to Get a Job as an Online Editor

Some job responsibilities are “non-negotiable”, especially when it comes to audience development

The job of modern online editors is constantly evolving.

Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals.

13 Indispensable Audience Development Blog Tools: Free & Fabulous

Free tools for bloggers that will make editorial management a multi-dimensional experience

As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform is instrumental, but you probably also use simple networks like Twitter and Facebook to share that content that you’re creating. Possibly, you’re taking it one step further and submitting it to bookmarking site.

Fortunately (or unfortunately), there’s still plenty more you can do. As editors we have more time than we know what to do with, right? Just kidding.

Week in Review: September 20th, 2010 – September 24th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Great WP Plugin for Online Editors: Editorial Calendar

Simplify your editorial management strategy when you add a visual editorial calendar to your WordPress blog

There’s this new(ish) WordPress plugin out in the wilderness that has been getting some buzz lately and it’s called Editorial Calendar by Zack Grossbart.

The big bloggers like Brian Clark of Copyblogger.com and Chris Brogan of ChrisBrogan.com (amongst other sites) are singing its high praises, so we thought it deserved a shout-out.

A Key Component to Editorial Management

This free report from Mequoda Group discusses ways to properly engage in editorial management for online publishers

(Nationwide)—Successful online publishers include different types of emails into their editorial strategy. For instance, an editorial calendar created by a successful online publisher may dictate that an editorial email is sent five days each week, a promotional email sent twice per week and a week in review sent each week.

The days and times of these email campaigns should stay consistent from one week to the next. This way, audience members who rely on the content will be able to rest comfortably knowing that it is released at the same time each week.

Learn How to Develop a Content Marketing Strategy

Successful publishers evolve and so does their content marketing strategy

Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.

We feel the key to making money online, as a publisher, is giving away lots of free content with a clear path to at least one source of revenue. Stop the in-your-face approach of screaming at consumers to “buy my product”. You now have the opportunity to interact with them and create a meaningful relationship.

More Free Content: Classic Mequoda Case Studies

These classic case studies are Mequoda best practice examples

Mequoda unlocks more free content. That’s right, now everyone has access to all forty of our Publishing Case Studies formerly part of the members only Mequoda Library.

What are they and what can you learn from them?

Week in Review: August 23rd, 2010 – August 27th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

5 Best Practices All Online Editors Should Know

A superb editorial management strategy is the key to a successful, organized online marketing and audience development system

We have a giant collection of best practices for online editors in our Editorial Management Guidelines for Online Publishers white paper, but while we were reviewing it this week, we thought it might be nice to bust out a few on the blog that we thought were particularly important.

1. Require double opt-in on your email newsletters.

Email Newsletter Best Practice Guidelines from Mequoda Group

Learn email newsletter best practices to enhance your editorial management strategy

(Nationwide)—Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact, the Mequoda Group has compiled a list of recommended general best practices for establishing and executing an effective email correspondence strategy.

To begin, research and define the needs of your online audience. It’s necessary to elaborate on your assumptions and determine what the audience is doing online. This affords the ability to then cater email newsletter content to them.

Next, alignment between the goals of the publishing business and goals of the email newsletter need to be recognized. It should be possible to clearly justify and defend the business purpose behind each email newsletter.

Increasing Website Traffic with Search Engine Optimization

Online publishing faces new challenges with the latest major Google update

If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled with a sense of awe and wonder about our new, “always on, always connected” digital world. I know I am.

And although I relentlessly research and report on the very latest technology and techniques that affect online publishing, content marketing and search engine optimization, I’m still as wide-eyed as a kid at a magic show.

For instance, have you ever wondered, as I have, whether Google could possibly be any faster? It wasn’t so long ago when we would do our keyword research, engage our best editorial management strategy, employ our finest SEO copywriting skills, and post a page of website content. Then we would sit back, and within a few weeks, that page would eventually and inevitably show up in the Google search engine results.

Content Marketing 2010

In 90 minutes, you’ll discover how to use content to sell books, apps, subscriptions and live events

Making Money As A Content Marketer

7 strategies for content marketers

Editorial Strategy for Reusing, Recycling, and Repurposing Content

Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms

Red Relish is Seeking an E-Fashion Rockstar to Be Their Managing Editor

Fashion & lifestyle media platform Red Relish is looking for the next digital stylista and e-fashion rockstar.

Take Away 12 Tools from the Mequoda Summit (it’s not your average conference)

A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We’ve got #1 and #2 covered, come to the Mequoda Summit and be a part of #3!

Why you Need a Formal Editorial Policy for Driving Website Traffic with Recycled Content

Content marketing tip: every print publication should recycle, reuse and repurpose its premium content online

Warning: We’re Only Building Out Eight New Mequoda Systems a Year (And Why This is Good News for You)

Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda Systems — plus all the Mequoda WordPress plug-ins — are yours for the modest Mequoda Pro membership fee.

Email Marketing Quiz: What’s Your Email Conversion Rate?

Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.

Fundamentally, there are only two ways for any business to increase profits.

Want to make more money? Either increase the number of customers, or increase the average sale per customer. Or both.

The success of your online publishing business depends on the same two factors. The important variables are:

How to Increase The Value of Information Products with a Lesson from Alice in Wonderland: Words Matter!

Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…

If you’re a publisher, answer this simple question:

What’s more valuable to customer, a book or a handbook?

Online Editorial Strategy

How to Give Away Content and Get More Subscribers, Additional Product Sales and Higher Profits in Return

Making Money Online

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies

Seven Online Publishing Secrets – Updated for July 2008!

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets.

Are You an Online Publisher, Online Retailer, or Both?

Make more money online by being content-driven, Google-friendly and profit-minded

Live Coverage: Mequoda Summit Session 1 – Making Money Online

Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success

It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference room is full to maximum capacity with an even mix of online publishers ranging from magazine and newsletter publishers to primarily digital publishers.

A Formula for Email Marketing

This Mequoda System Operator has found high profitability with a unique Internet marketing strategy

The website and email newsletter feature updates five days a week, with editorials sent on Mondays, Wednesdays and Fridays, and promotions sent on Tuesdays and Thursdays.”Mequoda essentially gave us the winning formula, which was to create a newsletter where 60 percent of it was editorial and 40 percent of it was marketing,” said HR Daily Advisor Managing Editor Jay Schleifer.The editorial strategy for HR Daily is what Schleifer calls the “1-2 punch” sequence, where a human resources problem is posed on Monday and Wednesday, and the solutions to those problems are delivered via a product offer on Tuesday and Thursday. Friday’s are left for stand-alone editorials.Last week, for example, an HR Daily article cited several statistics that illustrated the need for managers to provide feedback to employees. The next day’s article discussed how a BLR product helps managers constructively provide employees feedback. The “1-2 punch” strategy is proving to be very successful, Schleifer said.

Relentless Innovation is Coming Online

Rupert Murdoch’s newest newspaper will likely be more risky and experimental

Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new online publishing strategy in the very near future.

After four months of haggling, Rupert Murdoch convinced enough members of the Bancroft family to sell him Dow Jones & Company for $5 billion last night, essentially merging the company with his enormous News Corporation.

Using Meta Pages to Gain an Online Publishing Advantage

People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages

With People.com’s online readership soaring to more than seven million UVs (unique visitors) in May, many big and small publishers have asked me, “What’s up at People?”

The short answer is lots of searched-for content, new Information Architecture and some very creative meta pages…

Getting More Repeat Visitors

Increase page views by focusing on repeat visitors

If you’re publishing online and in print, you can see which way the wind is blowing. Your website needs to succeed.

As discussed yesterday, it is vital to realize that the people who read your print publication are likely the same people who visit your website.

Your website should have something more to offer these visitors and give them an incentive to return. Otherwise it is going to be difficult for your website to consistently make money.

Website Editorial Strategies that Work

Your website should have incentives for visitors to return frequently

If you’re like hundreds of other publishers, you’re working both online and in print.

But how much of your total revenue comes from the Internet?

If words like “little,” “puny,” “inadequate” or “nil” are coming to mind, your publication may need a new editorial approach online.

The Mequoda SEO Process

Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over the lead or headline and feel compelled to get them perfect before they can write a single second sentence.