Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: live event

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

How to Simplify Digital Product Development and Save Money at the Same Time

In his bestseller, “Outliers,” Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product development experts out there in the universe, even in the publishing world. Let’s consider some of the digital products we interface with regularly today.

What Is Multiplatform Publishing?

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.

In other words, the users will experience high convenience and low fidelity on the iPod, or what now would be an iPad; moderate convenience and moderate fidelity with the home theater; and low convenience and high fidelity at the cinema. And for some people, it’s just about preference.

What is a Subscription Marketing System?

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual ray flowers.

You might consider a publisher’s website the same way. You see TIME.com and think, oh that’s TIME’s website. But in fact, it’s a subscription marketing system. The site isn’t built just to give away free content, it’s built to collect new subscribers and generate revenue. Its web magazine alone, time.com/magazine, is just one petal of the sunflower that is attracting and converting new magazine subscribers, both free (email) and paid (digital and print).

The Pros and Cons of Audio Conferences & Webinars

There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers

Using Content Recycling to Increase your Audience, Revenue and Profits

12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay for content if it’s going to be a one-time use.”

But yet twenty to thirty years ago that’s all content ever was: one time use. There

Multiplatform Events: Digital, In-Person or Both?

How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where to hold a wedding, what car to buy, or how to spice tonight’s soup, she may want to consult her peers, or look to the

Strategy Spotlight with Don: Advertisers Love This Package

We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how niche publishers are boosting sponsorship revenues with one innovative strategy that advertisers love.

How to Discover Your Multiplatform Media Content Assets

Most of the multiplatform media publishers I work with are rich with content assets.

If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.

Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years.

Creating Passive Income and Recycling Content as a Multiplatform Publisher

How to create new products and passive income from old products as a multiplatform publisher

One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions

Are Magazine Events Your Next Multiplatform Publishing Opportunity?

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.

When we talk about multiplatform publishing, it’s easy to jump right into the obvious choices: the ones with words, like books and portals and ebooks. But some of the biggest publishers I know have incorporated live

The Best Live Event Management Software for Publishers

What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years, many have turned to live events as an additional revenue stream. As a strategic extension of a publishing brand, events make a lot of sense.

A ‘Big Jump’ in Digital Newspaper Subscriptions Post Election and New AdWords Improvements Come for Black Friday

An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election 
Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like The New York Times and The Washington Post, took their paywalls down. Others, like The Wall Street Journal, decided to keep its paywall up, and

Choosing the Best Learning Management System for Publishers

What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their skills or improve their lives. Publishers, along with many other organizations, such as universities and corporations, have found that text heavy explanations of complex subject

Creative Video Ideas Publishers Are Using That You Can Too

We’re surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in a row on Vogue’s site, all 73-questions long, about celebrities I don’t have an interest in, in a format that felt heavily scripted.

I don’t know

Publishing Analytics News From PubExec Live Summit

Checking out the latest publishing analytics news from all data points
Publishing analytics have assumed a prominent role here at Mequoda, where we’re focusing more and more resources on staff, development, and technology.

We’re not alone. The digital publishing industry is clamoring around publishing analytics, because they provide insights into one of, if not the, most important

The Best Magazine Promotion Ideas Start With This One Strategy

12 magazine promotion ideas stemming from a strict email marketing plan

The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they’re not generating as much revenue as expected. When we audit their efforts, we find they’re not sending any promotions for

How to Create Magazine Spin-Off Products Like a Trump

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it’s going out of style (it is, in fact, in style.)

Donald Trump inherited a sum of money and turned a junky hotel at Grand Central into a Hyatt as his first big business project. Real estate took off from there. But as much as Trump has become a real estate mogul, that’s not the end of his product line. As former GOP candidate Mitt Romney reminded the world recently, there have been other products beyond hotels, like Trump Airlines, Trump University, Trump Magazine, Trump Vodka, Trump Wine, Trump Water, Trump Steaks, Trump Mortgages, Trump Jewelry, Trump Mattresses, and the list goes on.

How We’re Recycling Marketing Campaigns at Mequoda (And That One Time We Lost Revenue When We Stopped)

How we’re seeing a larger return on our marketing investment by recycling marketing campaigns across platforms
When I first started working at Mequoda almost 10 years ago, we wrote a lot of promotional copy. We sent several promotions per week, and each one was brand spanking new. For a company that was limited on resources at

How Live Magazine Events Scale From Loss to Profit for Multiplatform Publishers

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just end up in the junk box. An in-person business meeting is how real sales professionals close deals, not over the phone or through WebEx. There’s nothing that replaces an in-person event when your goal is to build a connection with a customer, and that includes magazine subscribers at magazine events. They offer the highest level of interaction and fidelity.

Profitable Perks of Adding the Webinar Business Model to Your Multiplatform Arsenal

It always amazes me how people can worry about good things that happen. Sharon (not her real name) runs a successful $5 million special interest B2C publishing company that now has a successful webinar business model.

After 9/11, her live conference business took a hit, as did many live events during that time when many people feared air travel. Many years later, she did her first paid webinar, which drew about 80 people at $149 per person. And a few years after that, she was selling about 2,000 seats to 15 webinars, generating about $300,000 in revenue. In addition to being six percent of her top-line revenues, webinars rose to 17 percent of her profits.

But like many publishers who are just getting started in multiplatform publishing, Sharon worried that her webinar business was not growing fast enough, even though year-over-year revenues went up 15 percent. She also worried that webinar profit margins were too high to hold (with, mind you, almost no marketing cost, as she only promotes webinars using her email list). And, of course, she worried about whether she’d be able to come up with another new product type to keep her business growing (don’t we all?).

How to Create User-Centric Multi-Platform Products

Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded.

Multi-platform publishers who recycle, reuse, and re-publish information in many different multi-platform products (portals, periodicals, books, email newsletters, membership websites, libraries, courses, events, DVDs, CDs, and more) are the ones – large, small, or independent – who will succeed.

Also, customer-driven content management has become commonplace, allowing a diverse community of online users to engage and be engaged in many different ways, compared to simply subscribing to a magazine or buying a book, and the resulting environment has become much bigger and more sophisticated than in the past.

Organizing content around the customer, therefore, really means organizing content efficiently and effectively to extend your brand and drive both revenue and profit.

What Every Multi-Platform System Must Provide for Magazine Publishers

It’s no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news to you, then, hey, nice to meet you!

Regional Magazines Make for a Model That Works for Digital Publishers

Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on the readers who live in the area.

We like this model. We have many Mequoda Members who are very successful with it. And we love when the model layers in another niche on top of it, which is the case with Crain’s, with its business focus, and Modern Luxury, with its high-end lifestyle appeal. Both are doing well; both are branching out to other cities.

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

5 Ways Digital Magazines Generate Additional Publisher Revenue

The digital revolution not only makes content more accessible; it offers additional ways to generate revenue

Have the changes in digital magazine publishing created new revenue generating opportunities for you?

Those opportunities may exist for many digital publishers, even if they don’t realize it due to other focuses.

14 Best Website Design Guidelines for Improving Any Website

Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.

Every website is unique to its own audience, so you can’t include things like the best colors to use, or anything that will tell you exactly how to design a site. What we’ve put together is a report card that can be applied to any website, of any age. Like I said, this report card has existed for almost a decade and when we update it (like we did today), all of the rules still apply.

The Mequoda Classroom Website Business Model

The classroom website is one of 10 website business models that Mequoda currently supports. There are six premium (paid) archetypes, including the classroom model, and four affinity (free) archetypes.

10 Types of Web Videos that Work for Publishers

Today’s new media landscape can be utilized to better serve your business

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.

How Content Gets Profitably Recycled in Multiplatform Publishing

When you recycle a can or plastic bottle, you can wait and listen to the sound of the machine crushing the can. It’s almost as if the nickel it spits back at you came from the can itself.

When you recycle a magazine into apps, blog posts, videos, emails and events it makes sounds too: the sounds of web traffic rushing at you. The sound of social chatter and ultimately, ad or product revenue. It’s a bit more than a nickel, but you’ll take it, right?

What is Digital Publishing? It Makes the Multiplatform World Go ‘Round

Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990’s but even as recently as 2006, weren’t making money from them. Still, they pushed on, as did the magazine publishing industry.

And the publishers who have prevailed in digital publishing didn’t see the web as just one platform to re-publish the same content as print – they saw it as a new platform for many different products and many different variations of those products.

Five Keys to a Profitable Sales Letter Landing Page

Make sure your landing pages answer this question for your users: “what’s in it for me?”

NutritionAction.com Testing B2C Webinars

Nutrition Action will present its Secrets of the Healthy Cook webinar on Thursday, June 26, at 2pm. But unlike most webinars, this one is meant for consumers, as opposed to businesses.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

Subscription Website Portals are the Key to Success in Every Niche

When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called it a day. After all, there wasn’t a lot of guidance available in this brave new world.

Why B2B Portals Matter: Legacy Publisher’s Subscription Website Supercharges Revenues

There’s no better example of how critical a subscription website can be to a legacy publisher than the story of Psychotherapy Networker.

This 30-year-old magazine was launched by a group of therapists who knew their colleagues had a need for in-the-trenches information, rather than lofty academic articles that didn’t help them in their day-to-day work.

Create a Calendar for Better Email Marketing Management

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals

Twitter Tips to Keep Your Audience Engaged

7 ways to reach your Twitter potential

What does your Twitter strategy consist of?

I’d imagine you are at least tweeting the title of each article you publish and adding a link to the content. Doing so is a great way to build your audience based on the topics you cover. However, our research has shown that using interesting quotes, tips or facts from within the article is more effective than headlines.

A Lesson on Listing Events, and Gaining Major Traffic

If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for getting listed in Google. The article has since been updated to list 11.

This article is a perennial performer for us, as it brings in consistent traffic to the website. There are a few main reasons for its success.

SIPA Member Profile: Freer Keeps Spidell All Accounted For

Lynn Freer, President, Spidell Publishing, Inc.®, Anaheim, Calif.

How did you get into this business?
I was doing tax returns but was not an accountant or bookkeeper. I was actually a French literature major in college. Then I started doing some writing and contract work for Bob Spidell who owned the company. The combination of writing and taxes appealed to me—Spidell provides education and research solutions to tax professionals—so I bought the company from him in 1997.

Audience Development Strategies Shared in Colorado

Audience development is a main focus of this live event, with dozens of tips and case studies offered

Audience development is rampant online, but which strategies are right for your brand? With all the media formats available, you need to understand your options and what would genuinely help build your audience.

Twitter and Facebook are clear choices – which we will address during the Social Media Optimization Master Class at the Mequoda Summit West 2012 – but there are lesser-known options too.

Learning Email Marketing on Your Terms

Live events, webinars, and white papers provide email marketing insight

Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than speaking to your audience face to face. And attendees of live events realize that. People will attend events if they are dedicated to the subject matter, believe they will have the right experience with the speakers, and are comfortable with the price.

However, not everyone can attend your live events, even if they are truly dedicated to your mission. Time constraints and travel requirements may stand in the way for many attendees. These audience members still expect meaningful experiences with your brand.

Seven Pillars of Digital Publishing Success

Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.

Week in Review: February 6th, 2012 – February 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: January 23rd, 2012 – January 27th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Discover Tips for Email Campaigns Using Videos

Are you looking to make groundbreaking changes in 2012?

An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others in your market?

One major switch we made to the Mequoda Daily newsletter was going from one featured story to a six-snippet email newsletter. Doing so helps us not only keep our audience up-to-date with featured news stories, but it also shares free reports, webinars and live event information that they may be unaware of.

The Top of the Pyramid for Multi-platform Publishers

What is the top of your audience pyramid?

At the bottom you obviously have your website, and the casual one-time visitors that land on it.

Above them you have subscribing members; those people who have found alignment with the topics you cover and the interests in their lives.

A Look at Lifecycle Email Marketing

Are you sending email marketing campaigns at the right times?

Email marketers have a few campaign approaches.

They can send to their entire file as a bulk email. This is typically done for specific one-off products, services or events.

3 Reasons Why You’re Not Converting Visitors To Your Website

Without conversions, your online business will suffer… these three tips might help you fix the problem

A consistent stream of website traffic is great, as is engagement with audience members through social media.

Unfortunately, in many scenarios, traffic isn’t enough to keep online publishers functioning. Conversions need to take place in the form of direct sales or registered members.

5 Ways to Drive Direct Website Traffic

Discover different opportunities for increasing website traffic through unconventional methods

Multiplatform publishers have an advantage when it comes to generating website traffic.

For instance, they can use all the digital reach they have to direct traffic back to the website while promoting through non-digital products.

  • Page 1 of 2
  • 1
  • 2
  • >