Three issues on the functionality and design of digital magazines
There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital
Misunderstanding Membership Website information architecture
Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.
Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing
Deploy your words to make landing pages more powerful
The best landing page designs aren’t about design.
OK, they’re sort of about design. I know that my copy can enhance and work
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in
Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
For successful landing pages, best practices are mandatory
At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it
Our Writing Breakthrough Sales Letters webinar will teach every element to writing emotionally charged sales letters, proven to increase conversions.
Unique selling points (USP) were introduced to marketers more than 70
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Join us on Nov. 6 for Designing Media Websites that Work so you can improve the state of your website
Your media website must include certain components or you'll fail to
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
As a 27 year SIPA veteran, I can find a lot to like about the SIPA SIIA merger
Back in 1985, John Wilson, Steve Pepper, and Barrie Martland attended a seminar
Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn't
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality
Through statistics and careful observation, it's clear to see that the tablet industry is growing. Hundreds of millions of tablets are predicted to sell in the coming years, and because
Digital marketing allows for more ways to offer impulse buy opportunities
Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?
For digital magazine publishers
Which Adobe DPS Edition is right for you?
Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are
Discover your best digital publishing assets
As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on.
Beyond providing content on different e-reading
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
5 tips for succeeding with digital magazine publishing
The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is
Successful digital magazine publishing requires getting found, and optimizing your metadata may help in the process
Digital publishers using landing pages to call attention to their digital magazine content need to
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
New technology brings advertising opportunities for digital magazine publishers
Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to
The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty
The digital magazine publishing industry needs great content to grow
Publishers understand the need for high-quality content. That need may have never been as important as it is now though.
With the
A few minutes with Clay Hall
I've known Clay Hall for more than 30 years and have had the pleasure of being his consultant for the past seven. Clay is a
While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions.
New information on tablet usage and satisfaction can help lead to success in the digital magazine publishing market
Tablet owners are happy with their devices, regardless of the brand. This insight
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have
Tips, changes, and growth for digital magazine publishing
I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans
If digital advertising goes along with your digital magazine publishing activities, you may want to consider these predictions
With all the technology available within the marketplace, it’s easy to wonder
The email newsletters with the highest open rates and click-through rates have some specific reasons for their success
During the month of June, we sent out 20 daily email newsletters and
