In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your membership website, C, capturing email addresses, and E, engaging that audience. M, monetize, is another crucial strategy in making money online as a publisher, which we focus on in this week’s webcast, Can Monetization (M)
This week we’re focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method’s ACEM, is really about retention, and the idea that if you’re a subscription-based publisher, that the link with relationship with your customer is key.
If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.
The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn’t already know, the Mequoda Method is a compilation of best practices derived from publishers who are making money online. They tell us what’s working for them, and when we see a trend that’s working for other publishers, it becomes
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a mere 20+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing. That’s because magazines, newsletters, books, audio and video content now can be digitized and delivered online, as well as marketed on websites and via email.
The Mequoda Summit West 2012 features a Master Class dedicated to revenue generation
Generating revenue is always on the minds of CEOs, investors, and managers, but their thought process may not always be completely focused. With opportunities growing and changing online, some strategies for generating revenue may suit particular publishers better than others. Knowing the options available to your business is vital.
During the Revenue Generation Tactics and Tips Master Class, you will discover six ways digital publishers are making money online.
Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
Download your FREE digital copy of Content Marketing Strategy 2011 now
Since many Internet marketers and online publishers seek a content marketing strategy for 2011, we decided to update our content marketing free white paper and provide our audience with seven principles of a successful content marketing strategy.
These seven principles of online content marketing will help practitioners embrace the power of content in the digital age.
The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue!
If you’re a content creator and produce editorial content that you want Google to find and index, SEO Campaign Management is the single most important skill for making money online, whether you publish a blog, books, magazines, newsletters, or any other digital information media.
SEO Campaign Management is a continuous process that requires painstaking research and accurate metrics to meet the demands of the ever-changing Google search algorithm.
Discover your keyword universe and build landing pages around those niche keywords
The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords. It is a process we teach all of our clients and Mequoda Summit attendees.
When creating a rapid conversion landing page, or any other landing page for that matter, we begin with research. Choosing relevant keywords for your landing pages will help you reach page one on Google. Where do you start?
There is incredible value in live events for publishers
Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider adding a live event in a desirable destination.
The Mequoda Research Group has identified nine methods used by successful publishers for making money online. Number nine on our list is Selling Events which, whether live or digital, has become highly profitable online.
Successful publishers evolve and so does their content marketing strategy
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.
We feel the key to making money online, as a publisher, is giving away lots of free content with a clear path to at least one source of revenue. Stop the in-your-face approach of screaming at consumers to “buy my product”. You now have the opportunity to interact with them and create a meaningful relationship.
Catch up on the Mequoda Daily’s blog posts for this past week…
Using the power of free content to build internet business models that work
In 90 minutes, you learn how to define, index and track your website’s Keyword Universe for a competitive advantage
7 strategies for content marketers
Do you want to make money online by utilizing a hybrid media plan for you and your advertising clients?
Free content can still generate revenue from web advertising
The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.
The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital media product pyramids. Get expert advice from publishers who are already successfully doing business online. This is a must read for bloggers, authors, public speakers, and print publishers wanting to transition to online publishing
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.
I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers.
Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been a changing).
The hidden factors that can determine the success of live events, and how we chose Napa Valley for the Mequoda Summit
Of the nine proven methods used by successful publishers for making money online, the top of the pyramid—and the potentially most profitable—is live events.
If you have a loyal constituency of readers who are paying customers, whose appetite for your narrowly focused, niche information is insatiable, you might want to consider adding a live event held at a “destination” location.
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.
Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away.
Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies
Do you have an Internet Hub? How are you using it to expand your brand?
Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.
Don was joined on the panel by David McKee of DRG, Phil Penny of Belvoir Media Group and Bryan Welch of Ogden Publications. The panelists talked about their multiplatform strategies, where their content originates from and how they view the Web as central to their strategy.
Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment
Learn the 11 Key Metrics Every Online Business Manager Should Know
In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard, you are able to see on a daily, weekly, or monthly basis, your successes and failures.
Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products
12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors
29 Insider Secrets for Creating Effective and Profitable Email Newsletters
Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success
It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference room is full to maximum capacity with an even mix of online publishers ranging from magazine and newsletter publishers to primarily digital publishers.
How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships
This session is based is the strategy of expanding your brand by distributing your content and repurposing via many platforms. The reason why new media is so beneficial to us is that it enables us to generate revenue by simply recycling existing content.
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online.
Choosing the Right Keywords to Attract Targeted Website Traffic
Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to pages ratio, you can choose your keywords based on your likeliness to show up on page one.
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still emerging.
Online advertising systems developer Kontera has created a new form of keyword-based advertising that is embedded in publishers’ paragraphs of content.
Study publishers that are already making money online
If I could only make one suggestion to you—a publisher that wants to make more money online—it would be to research.
There is no firmly established, all-encompassing business model for online publishing. It is still being developed by entrepreneurs and daring publishers.
That business model is also forming in a rapidly evolving market, where the technology and legislation that govern it can change overnight.
Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.
The more targeted the landing page, the better the chance of conversion.
Your landing pages are the first place users encounter your website, so choose and design them well.
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.
Publishers should be using the retail channel—online, offline, or both—and their products sold at retail should, at a minimum, mention a companion website on the package. Even better, the product should contain an incentive to go to the website.
Making money online by broadening retail distribution channels
Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should look to broaden their retail distribution channels rather than simply posting additional product offers on their e-commerce websites.
Download an easy-to-use Excel-based modeling and budgeting tool to guide your online marketing and publishing efforts to higher profits.
Jim Laube publishes one of the most successful special niche membership websites on the Internet at RestaurantOwner.com. There are a lot of reasons for his success, including that he is an authority on his topic and a very savvy marketer.
“We have used the Mequoda System to create five successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."
- Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac
“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”
- Stuart Hochwert, Founder and CEO, Prime Publishing
“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”
- Hampton Stephens, Publisher, World Politics Review
“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”
- Brook Holmberg, Publisher, Yankee Magazine
"We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth."
- Ed Coburn President Cabot Wealth Network
