The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform
Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.
This might seem obvious, but it's not difficult to
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche