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Tag: niche magazines

30 Great Sources for Magazine Trends

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!

5 Ways Your Web Magazine Design is Failing Your Readers

I have complete confidence in saying this: “your web magazine design is not very good.”

And why does this roll off the tongue so easily as such a blanket statement? Because we’re in the midst of a massive research study on the state of web magazines, and out of 300 of the top B2B and B2C magazines, only 13 had what we consider to be a best-practice web magazine. We were sure the study would encompass at least 100, but we’re currently on the hunt to fill that number out to at least 25 and are finding hope in—surprise—niche magazines.

The Paywall Model vs SEO: How to Win at Both

This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.

The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between).

Magazine Subscription Websites: 4 Huge Mistakes You Might Be Making

“Do your job.”

Those are the famous words of New England Patriots’ coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their fifth Super Bowl in the greatest game of all time (no New England bias here, nope!)
If you have a magazine, you have a magazine subscription website. Most publishers don’t use the same definition as we do, because I don’t think most magazine subscription websites do their job. They exist, and they process payments, but they do very little to attract (provocative pricing), entice (great copy and packages), and keep subscribers happy (digital archives and access).

The 3 Truths of Building a Magazine Audience

How to build a magazine audience by giving away more than you receive

The foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how to be content with that. No sugar-coating, just “yes, you’re right, life is hard, now let’s get on with it, shall we?” By

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the

Why You Should Focus on Building Digital Magazine Habits With Your Subscribers

Once print habits are gone, the magazine industry will rely on a new breed of digital magazine habits that you’re responsible for creating

Once pundits started waving the “print is dead” flags, the decline began. It was almost like the media was trying to coerce consumer habits, rather than predict the future. Print is not booming,

5 Easy Evergreen Content Sources for a Magazine Portal When You’re Fresh Out of Ideas

What most publishers of niche magazines don’t realize is that coming up with an editorial calendar is just as much work as producing the evergreen content itself.

Starting a Magazine Business Plan: Should Your Magazine Be Free?

If you’re starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.

Will you choose a mass circulation strategy that allows you to compete with television and portals for advertising dollars, or will you compete with book publishers who sell users premium long-form high-quality content? Those who cannot choose and reside in the middle will likely be lost.

How to Optimize Images for the Web When You Recycle Magazine Archives

While bloggers are out there buying generic images for a dollar on stock photo sites, one nice benefit magazines typically have is an archive of photographs from past issues. One way that Mequoda suggests niche magazines improve their SEO is by digging into their old magazine archives, finding their most evergreen content, and recycling it on the web.

When that comes up, you might also be looking at uploading some old images. They may be named in a series of numbers or old categorization codes, and they probably have a dpi resolution way too high for the web. If your end goal is to create new, search-optimized content from your old archived content, images are part of the deal. It’s a pesky task, but you’re up to the challenge. Here’s how to go about it.

When a Great Niche Publishing Strategy Spurs Growth

When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine stats, and the market we watched take shape during our combined 130 years’ worth of experience.

Digital Content Publishing News: Regional Magazines, Event Production, Online Advertising

Understanding the new model for digital content publishing via niche and multiplatform principles 

Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform strategy possible.

While you’ll definitely have strengths and weaknesses as an online magazine, on balance, you must gain some traction on at least a few tracks

Magazine Circulation Numbers: Niche Publishers, AAM, and More

Magazine circulation numbers are by definition always changing, but we’re at a crucial juncture when it comes to these stats.

For instance, it’s hard to believe, but the Alliance for Audited Media is just now establishing standards for magazine apps, because they’re helping publishers with audience development. And elsewhere, recent numbers give us a good idea of which niche magazines are succeeding, and which aren’t.

Digital Publishing Products: News From WaPo, AOL, Bauer, Magzter

Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.

This might seem obvious, but it’s not difficult to take a cursory look around the industry and find digital publishers who try to fit square pegs into round holes instead of sticking to what works for their hard-won audiences.

At the same time, many observers will pronounce various digital publishing products dead at the drop of a hat, but the fact of the matter is, it doesn’t matter if an app or a platform or a distribution service doesn’t work for the rest of the business as long as it works for you.

Niche Advertising News and Strategy for Publishers

Welcome to a special all-niche edition of our daily news post, wherein we’ll drill down on the topic of niche advertising, a crucial component of any magazine business model for enthusiast publishers.

Publishing Podcasts Could Give Digital Magazines an Edge

Are you publishing podcasts? If so, then you’re leaps and bounds ahead of much of your digital magazine business competition.

But the better question is, are you publishing podcasts and actually making some money off of them? Are your readers actually listening?

Top Magazine Publishers Busy in First Month of 2016

While most of us are still ramping up, the early days of 2016 haven’t seen much of a break in the action when it comes to the top magazine publishers’ business moves.

Digital Consumers Up Big at The New Yorker

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.

Here’s the good news: Digital consumers are there for the taking. How do we know this? Because we’re digital consumers ourselves. And because we’re seeing print magazines more and more make the transition to the web with a clear idea of how to maximize multiplatform publishing opportunities instead of stumbling around in the dark.

Some of those magazines are Mequoda Members, and some are legacy publishers with the resources to afford a larger margin of error. And then there’s The New Yorker, which is just dominating the shift. How are they doing it? Folio:’s on the story, along with several others. Let’s take a look!

Digital-Only Magazines: The Latest Publishing Trend

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.

Mequoda has a client who is doing just that. Prime Publishing is a company that began with free websites but no print publications whatsoever. Now the company is launching digital-only magazines such as I Like Crochet and I Like Knitting as premium products to enhance their associated websites, AllFreeCrochet.com and AllFreeKnitting.com.

Nonprofit Publisher Prospers with Mequoda Method

“We’ve used the Mequoda Method to more than double our digital memberships,” says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
Web Editor Robin Ngo accepts the award on behalf of Biblical Archaeology Society

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the

Niche Magazines: The Future of Publishing Is Now

The power of traditional media companies is diluted these days, as legacy publishers struggle to keep up with the proliferation of content across the World Wide Web. Print is an endangered species, and audiences are in control with countless options available to them. A select few digital magazines can command massive traffic by sheer reputation, resources, and reach. But what about the rest of us? What can small or midsized digital magazines do, those regional titles that make up the vast majority? They can become multiplatform niche magazines – the model that is revitalizing the industry.

What Bad Reviews Reveal About the “Best” Digital Magazines

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit of ours, picking out some of the common themes (typically, bad usability and type size complaints) and also purchasing habits.

The Best Digital Magazines?

Tell us, what’s the best digital magazine, in your humble opinion?
The last time someone you knew won an award, did you agree that they were the best person to win? I bet at some point in your life, someone has won an award that you feel they didn’t deserve. Maybe a coworker won “employee of

Your MPI is a Key Predictor of Multiplatform Success

If your website doesn’t attract at least 5x more free visitors than paid subscribers – your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine conference and said, “I can reach 10 times more people writing a blog post than writing a book.” I’ve always liked that guy.

If you apply

15 Digital Revenue Ideas for Target-Interest Magazine Publishers

How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche magazines. Carl shared with us a list of 15 digital revenue ideas for target-interest magazine publishers from last year’s conference:

1. Create new content for your website,

Top Digital Magazines by Percentage of Total Circulation

Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time, with several surprises.

Plain old Reader’s Digest turns out to have an awesome tablet magazine and leads all magazines in digital circulation. Unheralded American Media Inc., with its humble gossip magazines, OK! and Star, and its fitness magazines competing in a huge niche, Shape and Men’s Fitness, had as many representatives in the Top 25 as media titan Condé Nast.

Twitter’s Nearby Feature Could Be a Great Audience Development Tool

Twitter recently debuted a new feature called Nearby. It lets users see what people have tweeted in their local vicinity. This functionality opens up the possibility for businesses to promote tweets to people that are around their location.

Niche Magazine Conference

The Niche Magazine Conference will take place in Nashville, TN this coming February. Don Nicholas, Mequoda Group’s CEO, attended a Niche Media conference earlier this year, was impressed and offered to be one of the event’s sponsors.

To prepare for the conference, I interviewed Carl Landau, the Niche Magazine Conference’s Host. The questions about niche and digital publishing, and his answers, are listed below.

Three Reasons Time Magazine Should be Free

As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity

It is both a difficult and exciting time to be a magazine executive. The nascent tablet revolution has finally given magazine publishers a platform that will allow them to convert their products from atoms to bits. When I first entered the magazine publishing industry in the late 1970s, magazine economics were an odd mix of circulation and advertising revenues. It was considered normal for consumer magazines to generate half their revenue from users and the other half from advertisers. Compare this with the book publishing industry where consumers are the sole source of publisher revenue. Or think about the television industry, where advertising foots the bill.