The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription
“Mad Men” may have died, but in the digital age, advertising's been born again. In fact with a 21st century propensity for growing new tentacles, the conventional ad is evolving
How would you like to increase your subscription revenues by almost 60%?
It can be done, and it’s not magic. All you need are a paid subscription website, a couple of
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
We're all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they'll buy
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.
It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of
Your average email open rate can only get better (with these tips)
The thing about metrics and the KPIs you track is that everyone needs a baseline. So while you can
Digital publishing has evolved to new heights with the help of partnerships and acquisitions that lead to new offerings, opportunities, and audience exposure.
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
It's in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part
You've probably heard by now that About.com is shut down as of May 2. What you might not know is that they transferred much of their best content to some
If you're not writing contextual email text ads, your magazine marketing and paid products aren't selling as well as they could be.
Have you ever thrown a birthday party for your
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
Since Mequoda's inception, we've helped create 14 publishing superstars. We're looking for the 15th. And the 16th, and the 17th ...
Wondering if you're the kind of publisher we're looking for?
Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again
If there's one thing you might know about us, it's that we think publishers should
A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning
Over the last few weeks we've gone over our a collection
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on
Every successful niche publisher we know uses email as the central resource of their audience development toolbox
As you know, our clients are some of the most incredible before/after examples of
It's easy to drive the same road with your multiplatform magazine, but it's fruitful to spend time on strategy and analytics to keep yourself accountable for growth
Many CEOs readily admit
Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that?
Publishers are seeing big increases and decreases
Quartz's take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines
Email newsletter publishing might seem like an antiquated part of multiplatform
Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it's going out of style (it is, in fact, in style.)
Donald
Subscription billing software allows publishers to manage their customer subscriptions and revenue by storing payment data and processing charges on a recurring basis. Of course, subscriptions have been an important
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
Hey, how about some online publishing news that doesn't include ad blocking or Facebook Instant Articles? Well, you've come to the right place.
What we like best about this batch of
The benefits of video advertising increase as trends are discovered, users are targeted, and call-to-action buttons are put into use.
Although consumers don't generally love the 10-15 seconds of advertising they
Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I've been running marketing services departments and companies
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model
A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly
Multi-platform production doesn't have to be a mystery. Here are three examples of musically-inclined niche publishers who use digital platforms to expand their reach.
Efficiency is key to successful publishing. There
As a niche publisher, there are likely two ways you think about web advertising. For some of you, advertising is a primary way you generate revenue, by selling ad space
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
Niche publisher launches groundbreaking website magazine, revealing future of digital magazines
NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and 13 free cooking sites, has
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in
The New Yorker just boasted a milestone of 10.7 million unique visitors to their website from across the globe. Meanwhile, their circulation is up 17.7% year-over-year to 1.05 million.
Editor Nicholas
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much
As Don likes to say, your magazine is not a website. And your website is not your magazine.
In fact, your subscription website isn’t even a website. It’s actually three websites:
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from
When it comes to SEM, publishers are very, very special
There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
The Niche Magazine Conference will take place in Nashville, TN this coming February. Don Nicholas, Mequoda Group’s CEO, attended a Niche Media conference earlier this year, was impressed and offered
