Tag: social media

Social media is the term given to websites that allow users to interact among other people, often sharing, creating, and exchanging ideas or interests. Social media has become popular throughout a variety of demographics, particularly due to the existence of Facebook. Today, many business pay significant attention to their social media presence. Social media websites are valuable in sending traffic to websites.

Digital Training has Become Formal in 2011

• February 4, 2011
Interweave certifies 85 employees in content marketing best practices In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively. In  

Content Marketing for Editors

• February 3, 2011
A program agenda vital for 21st century online editors In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague  

LinkedIn or Facebook for B2B Companies?

• January 27, 2011
Increasing website traffic by wasting less time on social networks that aren't right for your business model LinkedIn Groups are essential to any B2B social audience development strategy. While the B2C  

Marketing in the Social Networking Age

• January 20, 2011
Social Networks Are for More Than Being Social Networked individualism. What does that mean for businesses in search of keeping and attracting customers? As more and more people become social networkers,  

Three Goals for Content Licensing

• January 17, 2011
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams 2011 is the year of content. 2010 brought new advances in technology with  

Blogging for Editors

• January 11, 2011
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.  

Social Sign-On for Social Shopping in 2011

• January 6, 2011
How retailers are now utilizing social media Social sign-on is quickly becoming popular among online retailers. The process allows consumers to log into their Facebook account instead of registering as a member  

The News Media in 2011

• December 21, 2010
Predictions for the coming year Think back over 2010. What sticks out in your mind? Was it the release of the iPad, which may come to fruition for online publishers in 2011  

Understanding SEO Campaign Management

• December 20, 2010
Elect SEO campaign management in 2011 as your main strategy for organic search engine listings Optimizing content for search engines has become an everyday practice for online publishers and content marketers. SEO  

Content Marketing Trends

• December 15, 2010
As we head into 2011, what will be important to content marketers? In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing  
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