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The Benefits of Online Advertising in a Nutshell

Five reasons why online advertising is valuable to online publishers

Online advertisingOnce upon a time, online advertising had a shady reputation. Luckily for publishers, that’s all in the past.

Online advertising is a way of life, and a way of business. There are at least seven different legitimate ways respected publishers are making money through online advertising, which we have written about in the past. And this post is about why they’re using online advertising to begin with. 

The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.

The benefits of online advertising, from popups to native advertising, are numerous. On your own Portal or any other website, you can build traffic readily, especially when you’re doing it in conjunction with organic audience development efforts.

The Multiplatform Publishing Strategy HandbookDiscover how to turn one product into ten when you download our FREE Multiplatform Publishing Strategy Handbook.

The five huge benefits of online advertising

Benefit of online advertising #1: Cost efficiency

Your online ads will be viewed by millions of people, 24 hours a day. You can’t say that about print advertising or direct mail. Plus, when you have your own Portal, consider cooperative advertising efforts such as banner swaps. You can’t get much more cost-effective than free!

Social media, of course, can also be free via posts and Tweets. And pay-per-impression or pay-per-click advertising allows you to pay only when your ad is seen or clicked on. The beauty of the web is that hosts like Google can deliver your ads directly to people who are interested in your products, delivering far more bang for your buck than other types of advertising.

The Multiplatform Publishing Strategy HandbookDiscover how to turn one product into ten when you download our FREE Multiplatform Publishing Strategy Handbook.

Benefit of online advertising #2: Native advertising/advertorials

Advertorials, also known as native advertising, were once anathema to print publishers. But today, with greater care taken to produce truly relevant and valuable content, and to mark the advertorial as exactly what it is, advertorials are becoming much more widely accepted on the Internet.

The best advertorials showcase the advertiser’s expertise without being blatantly promotional. Check out all the different types of native ads, and then a few native advertising examples who are knocking it out of the park.

Benefit of online advertising #3: Segmenting

The Internet is the easiest place to advertise directly to your market. If you publish knitting magazines, you can get 100% relevancy by advertising on knitting sites and yarn shops.

If you’re a regional magazine, you can limit your advertising to specific geographic areas. There’s no waste and lots of direct contact with exactly the people who will appreciate your content.

Benefit of online advertising #4: Interactivity

Now that you can include videos, surveys and other interactive activities in your ads, you have many more opportunities to engage with your audience. Let your potential customers have fun, share your clever ads and become ever more loyal to you, using all the technology that’s available today.

Benefit of online advertising #5: Options

The there are so many different types of web advertising. In addition to native ads, there’s the most hugely profitable sponsorship advertising models, like CPM, CPA, CPC, DIR, and our favorite, SEA. And within all of these, there are even more ways to accomplish your sales and traffic goals.

Do you need help determining your online advertising strategy? If so, please schedule a time to chat with us. Mequoda has comprehensive experience building effective sponsorship revenue strategies that are proven to drive more qualified website traffic.

Do you have any other benefits of online advertising we should be talking about? What’s your experience with it? Let us know in the comments below!

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One thought on “The Benefits of Online Advertising in a Nutshell

  1. Good Synopsis. Most people are thinking two dimensionally about online advertising: Banner ads, pop-ups, links,adwords, PPC etc. The medium is interactive so BE interactive. For the first time in history the technology exists to allow advertising, marketing, entertainment, and sales to travel in the same vehicle!

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