7 ways to reach your Twitter potential
What does your Twitter strategy consist of?
I’d imagine you are at least tweeting the title of each article you publish and adding a link
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
Having an active community is the first step in developing an audience.
The larger the community you have, the quicker your audience will grow.
The community consists of contributors who associate with
Audience development is a constant process that requires thorough research, and hard work.
Besides providing content that your audience is searching for, you need to have a website that is user-friendly,
5 tips for succeeding with digital magazine publishing
The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is
Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012
The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable
Successful digital magazine publishing requires getting found, and optimizing your metadata may help in the process
Digital publishers using landing pages to call attention to their digital magazine content need to
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced
How to send personalized email marketing messages that interest your audience
Email personalization has been stressed by many email marketing companies and consultants throughout the years. The thought was that email
Can you relate to data from earlier this year that shows more sophistication among email marketers? We certainly hope so, especially since it’s likely that your competitors are getting more
As marketing tactics evolve, so does the savvy of our readers. Brilliant new ideas only work for as long as people aren't bored by them. So in a world full
Three websites that help audience development efforts with the aid of images
Digital publishers want to provide a valuable source of content for their audience without breaking the bank on resources.
It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many
Your editorial guide to making work days a little shorter
So you're the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting
Some content publishers are having a hard time with the changes that take place in the digital age. New advances arise before others can be mastered and managed properly. Is
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
Additions for your digital marketing strategy that you can implement and test quickly
Digital marketing trends can be quite broad. Digital marketers and digital publishers are looking at a digital marketing
New methods for increasing click-through and open rates that you may not be trying
We’ve discussed the effectiveness of email marketing numerous times throughout our blog and during live events. There
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with
Developing new channels and partnerships gives strength to online publishers.
Offering content for little or no money puts direct emphasis on the need to have volume. To succeed as digital
5 Tips for Writing & Formatting Email Newsletter Teasers
Which email newsletters do you read on a regular basis?
Like many of you, I subscribe to multiple email newsletters; some for business
The words "spring cleaning" draw up images of folded laundry, clean windows and dust-free shelves. But what about "profile cleaning?" Think about all the social networks you're on, but aren't
What active social media professionals look for in the tools they use
How many stories have you heard about the major impacts of social media? The interesting aspect is that major
Have you been using Google Analytics to monitor social media activities?
For a while, online marketers were questioning the value behind social media. As time goes on, more analytical tools become
These aspects will help your subscription website grow an audience and remain relevant to those consumers
Although there are different types of subscription websites, certain components belong in each of the
The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important
New technology brings advertising opportunities for digital magazine publishers
Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to
Four ways to provide quality content and increase digital advertising potential
Digital advertising success depends heavily on the quality of your content. Sure, getting thousands of visitors to your website is
Can you afford to miss priceless insight from successful publishing professionals?
If you want to attend the Audience Development Summit 2012 at the lowest possible price, you must reserve your seat
Could you be building your email list easier?
It’s exciting to get new data on email marketing, specifically when it relates to mobile devices. The world of mobile has emerged so
If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.
Since checking email is a habitual action, and mobile devices are available
It’s a valid question to ask: how does my content look on mobile devices? Your website and email promotions need to be mobile-friendly, or you might lose a lot of
Insight taken from Dan Ambrose, online advertising expert
New types of online advertisements are intriguing. They are a bit different than traditional advertisements and are welcomed by consumers.
Regardless of the acceptance
The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty
Review your audience development strategies after this recent Google change
Google unleashed another round of Panda updates last Monday. Google confirmed the update and announced that less than one percent of
The main point of online advertisements is to gain conversions.
Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.
Successful conversion architecture is clearly labeled, above
Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
Don't expect to increase landing page conversion rates without following these four simple rules
Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart,
A look at the correlation between social sharing and links provides welcomed results
The relationship between SEO and social media is evolving. We can see this in changes Google has made
Five social media tools to increase interactivity to receive more links
More social engagement has reportedly led to more links. This makes sense because when social interaction takes place through sharing
Strategies for increasing website traffic
Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines.
There are
Video content may become a major component in future email marketing campaigns
I recently read an article about video’s place in present and future marketing campaigns. There is no doubt that
Discover helpful information for communicating with a growing population
The mobile industry is booming and it isn’t expected to stop anytime soon.
A report by StrongMail titled The New Rules of Email
Do you know where your mobile attention should be?
The mobile market is on the minds of media brands. This isn't surprising since mobile devices are quickly becoming focal points of
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates
Last week I talked about maximizing the elements you have control of on Twitter. By combining the elements copy formulas, scheduling, hashtags and @s, you can grow an entire
A Twitter schedule that repurposes content can be a huge traffic driver for digital publishers.
Do you spend more time building your email file or your Twitter list?
If you're heavy into
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout
