For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
Traffic begets audience members, consisting of subscribers and buyers
Not everyone who visits your website will become a subscriber.
However, the more traffic your website receives, the greater the chance of building
How a single plug-in can help your audience development activities
The audience that develops around your content does so one main reason: they find alignment with the information you provide.
Of course,
A change that editorial directors need to pay attention to
Put an online editor job underneath a microscope; what do you see?
The initial look shows a content creator; someone who understands
In a world where mobile Internet is growing rapidly, many websites still aren’t prepared with an acceptable mobile site
There are a few online components that can protect the future of
The Importance of the ‘Collide and Meet’
There’s a really interesting article on The New Yorker magazine site titled Groupthink: The Brainstorming Myth by Jonah Lehrer. He reports that when
Don’t be fooled; there is a proper way to design for mobile.
I once read an article that claimed there was no such thing as mobile websites, because all websites were
What is the purpose of a mobile site?
There are three activities publishers should focus on while considering their mobile initiatives.
First, there is email. In May of 2011, nearly 40% of
You may be thinking that your brand is already activated. After all, it exists, right? However, with all the changes in the digital publishing industry, there is a greater activation
Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.
12 Good Reasons to Enter the SIPAwards
“To be good is noble; but to show others how to be good is nobler and no trouble.”
“Be careful about reading health books.
Contextually, how would you define a well-crafted email newsletter?
Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related
As email campaigns evolve, email marketers need to evolve as well
How you run email campaigns dictate your organizations success.
Everyday I notice emails that come to my inbox. Most of them
The future of digital publishing focuses on automation and an array of platforms
Email is only one of the ways to approach effective communication.
In fact, a fully integrated, holistic approach to
Apps Give Companies Another Paywall Option
Just a month ago, the publisher of Britain's largest-selling regional newspaper, the Express & Star, altered its online payment strategy by “removing its website
Pinterest is today's most rapidly growing, visually-stimulating, social network and it's build on the concept of these inspiration boards. In fact, if you had to take an inspiration board and
Gosh it's hard to keep up to date with every tool and remedy for driving website traffic. You might be loading traffic back to your website, but are they the
You know The New York Times, right? Of course you do. And what's great about NYTimes.com is that it features an exquisite layout that retains the look and feel of
What to Know for Building a Company East of Germany
At a reading Tuesday at the Austrian Embassy here in Washington, D.C., author Catalin Dorian Florescu presented his new novel,
‘Chatting’ With Peers Can Be a Good Thing (like today)
Conversation from last Wednesday’s SIPA Twitter Chat:
What system do you use to host/run your webinars?
For webinars: @BeaconLive and @ReadyTalk thus far
With reported increases in profitability, digital publishing strategies are proving successful
Digital magazine publishing on tablet devices has turned into a weekly topic for us that continue to present new
Calling all creative entrepreneurs – this information is for you
Has the cloud benefitted you lately?
If you are a creative, but currently lacking some of the tools needed to enhance
Digital magazine publishing is taking off; where will it lead?
With the direction the digital publishing market is headed, it appears digital publications are here to stay. We will likely see
A look at ways to advance the email marketing process
I recently took a look through GetResponse’s new free report entitled “The State of Email Marketing in SMBs”.
The data was conducted
Are you familiar with advancements that may change your email campaigns significantly, but don’t know how to make these changes?
Email marketing can be very successful if you have a product
Where is the future of email marketing headed?
It would seem natural that two popular mediums should integrate well.
First, let’s look at email and social media. Some companies have integrated
Some digital publishers discover relevant information by surveying their audience
The publishers who survey their audiences and do not experience the survey results they expect may be asking the wrong questions.
For
An early spring clean-up, the digital way
We had an instance last week where a member googled herself and found a SIPA document on an unauthorized site. It was a
Charles Darwin said, "In the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed.”
And that's pretty much the culmination of social media, social
Pinterest is a social media community built on the idea of "inspiration boards", and is currently the fastest-growing website in history, having just clocked 11.7 unique monthly visitors last month.
Jeska Harrington Gould, Managing Director, Research, and SIPA Europe Chair.
SIPA: What was your first job out of college and how did you get into this business?
JESKA: My first job was
The iPad, like most publishing digital platforms, offers publishers many metrics that can be managed for business optimization
On Sunday afternoon, I found myself leaning back in my favorite easy chair
Looking to the future and acting upon it now
Thus far, content publishers have been actively discovering the best practices for digital content marketing. They've been analyzing their publishing assets and
Watch out app producers, or you may get booted
Is the Apple Store a valued tool in your digital publishing arsenal?
With over half a million apps, it’s safe to say the
A clear example of the digital publishing’s profitability
Many publishers have been curious about the successes that digital publishing can create. We’ve presented you with some examples in the past, and
How Wary of Your Social Media Life Should You Be?
So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on
There is digital publishing information we’ve come across that’s made digital publishers hopeful
Millions of tablet devices are expected to ship in the coming years. The ownership of digital reading devices
60+ hours of educational webinars await you on-demand
The education process has come a long way in a short time. Remember the days when going to a class or a library
Add links to all your social media sites with this plug-in
If you visit a half dozen reputable websites right now, I’d bet most, if not all, have social media icons
Hands-on Twitter workshop provides up-to-date techniques
One of the hands-on workshops at our upcoming Digital Publishing Workshop is entitled Unlocking the Power of Twitter. It will take place on Wednesday,
A brief glance at the evolution of digital magazine publishing
What’s there to say about the digital publishing industry? It’s been booming as of late, when prior, it had been lifeless.
Twitter Chat Example of New Keys to Innovation
“We have got to overcome our hyperactive sense of exceptionalism and embrace the more collective, cooperative and globalized forces shaping the planet.”
--Neil
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
Improvements to your social media strategies can lead to much higher monthly traffic counts
We’ve been sharing the good word of Twitter and Facebook for years now.
Our Social Media Specialist
What social media tools do you use for efficient publishing?
Many users of popular social networks utilize different tools to make social media more effective, and more efficient.
For instance, when
Five Techniques to Building the Better Subject Line
Here’s a test of subject lines (from a mortgage company) from copywriter Mark Everett Johnson, a frequent speaker at SIPA events. Choose one.
1)
