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10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

A positive outlook on the future of digital magazine publishing

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more. The following facts and figures will provide insight into what’s happening and what’s possible, and should leave little doubt about jumping on the proverbial digital bandwagon.

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DMMS

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of What Consumers Want from Digital Magazines and How to Meet Their Needs for FREE instead, to find out how you can improve your digital magazine rapport with subscribers. Download now.

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Digital Magazine Publishing Fact #191% of U.S. Adults read magazine media, according to the MPA’s 2017/18 Magazine Media Factbook. They also say that the top 25 print magazines reach more adults and teens than the top 25 primetime TV programs.

Digital Magazine Publishing Fact #2 – According to a study done during the Fall of 2016 by Pew Research Center, the percentage of American adults who currently own at least one smartphone is around 84%. They also determined that 80% of households have at least one computer, and 68% have at least one tablet. This makes digital magazine accessibility easier than ever.

Digital Magazine Publishing Fact #3 – Accounting for just a fraction of the growing tablet market, Apple has sold over 350 million iPads worldwide, and more than 40 million of those were sold in 2016. Gartner’s February 2017 study shows that smartphone sales around the globe totalled 432 billion units by the end of 2016, which is a 7% increase from the previous year. Of all the units sold, Apple is still at the top of the leaderboard, having sold over 77 thousand units by the end of their 2016 Q4.

Digital Magazine Publishing Fact #4 –  Statista’s September 2017 study shows that there are over 97 million digital magazine readers, and that number is expected to grow by 7-10 million users per year, reaching a massive total of over 141 million readers by the year 2022.

Digital Magazine Publishing Fact #5 – Internet access continues to grow globally. In April of 2016 eMarketer predicted that 47% of people around the world would have internet access by the end of the year. It’s estimated that this figure will surpass the 50% mark in 2018, giving 3.82 billion people access to the web, and over 4 billion access by the year 2020.

Digital Magazine Publishing Fact #6 –  The MPA’s Magazine Media 360 Report says the digital magazine readers in 2017 are upscale, educated, professional, managerial and young.

Digital Magazine Publishing Fact #7 – According to Nielsen and MPA, magazines show the highest return on advertising spend—the ultimate KPI.

Digital Magazine Publishing Fact #8 – In April of 2017, eMarketer determined that people spend upwards of twelve hours a day online. More than five hours of that time is spent on digital content, and over three hours of that is on their mobile device.

Digital Magazine Publishing Fact #9 – A Pew study showed that 73% of tablet owners read in-depth articles at least sometimes, including 19% who do so daily.

Digital Magazine Publishing Fact #10 – According to our own research study, in terms of gender, tablet users are more or less split down the middle – 50% male and female. In terms of digital editions, the MPA confirmed this is the same for digital magazine readers, where a slight 51% are female. Additionally, 41% are college graduates.

An important piece of advice

James McQuivey, vice president and principal analyst at Forrester Research, said it’s imperative to build a paid subscription website that can act as a direct to consumer alternative. Doing so will keep pressure on Apple and stop them from being in a position to dominate your content.

Furthermore, it’s important to hone your database marketing skills. In 10 years, magazine brands will be database publishers. If you want to succeed, it will be necessary to know your consumers, what they buy and where they are accessing your content.

What news bite of information would you add to this list?

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DMMS

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of What Consumers Want from Digital Magazines and How to Meet Their Needs for FREE instead, to find out how you can improve your digital magazine rapport with subscribers. Download now.

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This post was originally published in 2011 and has been updated for 2017.

Posted in Digital Magazine Publishing

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