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Tag: cnn

Quality Over Quantity: Why Magazine SEO Matters

There are 201,000 people searching for the term “apple pie recipes” every month, but that doesn’t mean you should break out the measuring cups and write about it, if your magazine is for car enthusiasts. But if you’re a magazine for diabetics, you could certainly write about “diabetic apple pie recipes” of which there are 140 people searching for the term every month. But why would you write to an audience of 140 when you could possibly collect the eyes of over two-hundred thousand?

How Fake News is Making Real Publishers Look Good

Thanks to fake news, there’s a surge of interest in “real news” sites, which could turn the news industry around
We’ve written a bit about fake news lately. How Google is banning it, how Facebook is blocking it, and how it’s being blamed for the results of our presidential election. But one thing I find interesting

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

Nail Down Your Magazine Experience and Combat the Publishing Recession

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We’re in a recession. Maybe you’re feeling pretty good right now personally, but publishers are in a recession. Big time. Last year was a recession especially for newspapers, according to Pew Research Center’s

Magazine Shakeups in Tech, Teams, and Traffic

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If there’s one thing true about the publishing industry, it’s that the world is always pushing forward, whether you’re ready or not.
Publishers should invest in video

Content Marketing, Publishing a Match Made for Growth

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their own hands and producing that branded content in house, adding staff and other resources to their operation in order grab a larger slice of the pie and future-proof their properties.

How TIME Magazine Turned It Around With Multiplatform Publishing

TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing

Last year, TIME‘s print revenue went up by 4%, and digital climbed 36%. A few years ago, we wrote a little piece called Saving TIME Magazine: or, the Future of All

Publisher Analytics: Google, Ad Viewability, User Data

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB’s latest pronouncement on ad viewability, the efficacy of data monetization, and more

28 Creative Ideas for Blog Posts [+ Video]

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts. These 28 ideas for blog posts should get your motor running!

Will Apple News Serve as Solid Content Distribution Platform for Publishers?

There’s no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its fair share of detractors despite the visibility and content monetization it could provide digital publishers during its better moments. Now phased out, it gives way to the highly anticipated Apple News – which officially goes live today – a publisher app that will operate much differently and comes with its own criticisms … as well as upside.

What are publishers doing to maximize that potential? Digiday, always on top of it, reports on the plans of several legacies and digital natives, while also covering some concerns.

What Are the Colors of Online Marketing Success?

If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. They all seem to use the same four colors.

It’s true. Many websites use the same basic color scheme with slight variations. Usually those four colors include two shades of blue, a shade of gray, and a shade of yellow or ochre.

White is the predominant background color, with a pale blue coming in second.

Programmatic Ads the Focus of New Publishing Alliance

Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But as popular as they are, some publishers are seeking to better capitalize on them in an effort to protect their share of the market.

Bloomberg Digital Ambitions Built on Multiplatform Approach

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign.

Publishing Brands on Snapchat: A New Social Platform Opportunity?

Social media for publishers can be a fast-moving, occasionally confusing gambit. While there’s no question that integrating a social strategy will generate more readers and revenue, there are questions about where to start. Well, brace yourself for another one: When will join other brands on Snapchat?

Is Facebook Driving More Referral Traffic Than Google?

Some publishers have found Facebook to be a significant form of referral traffic, especially since Facebook has taken efforts to highlight publisher content.

Fortune Mag Triples Down on Digital

The site will publish upward of 90 pieces per day, according to Poynter. Meanwhile, sister brand Money will publish 20 to 30. Taken together, the magazines have hired more than 30 new staff members.

Vanity Metrics Count When It Comes to Social

While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit to promote that content.

The New TIME.com Design: Same As the Old TIME.com?

It’s all good until you see that money still lying on the table.

That’s how we think of TIME.com here at Mequoda. Last week it unveiled its new website design, to the general praise and adulation of the industry.

Flipboard Buys a Mobile Magazine

Flipboard has bought social mobile reading magazine Zite from CNN.

The Most Profitable Websites Have Mastered this Simple Advertising Strategy

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large media company.”

Further, he advised that “scarcity” is the only advantage left to media companies, and they’ll have to create that with their unique content or unique services to advertisers. Luckily for the niche subscription website publishers we advise, scarcity comes right along with being “niche,” unlike larger publishers competing with Yahoo and CNN for cost-per-click (CPC) dollars.

Top 10 Digital Magazine Publishing Posts of 2013

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

No Page Rank For You

Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land writes, “Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken.

The Washington Post Gets Visual

Ad Week is reporting that The Washington Post has launched a new visual news project called Topicly. Lucia Moses writes, “Topicly provides a visual presentation of the day’s biggest topics. When you click on one of the topics, which are arranged checkerboard-fashion, you’re taken to a collection of all the content produced by the paper on that topic, updated every 15 minutes.

Wait, Who Bought Newsweek?

Even though Jeff Bezos’ purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in their news reports is that when they Tweeted about the acquisition, they only got one re-tweet and it was from someone else at IBT. So, if you measure popularity by Twitter influence, these guys are relatively unknown even though their company does have a cool 19k followers.

TIME Doesn’t Know What to Do With All This Traffic

Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines, focuses on creating a niche product like any of our clients or followers who implement the Mequoda Method, even if the scale is a bit different.

News Flash, Magazines Are Not Failing!

In a recent article over on Magazine.org by Mary Berner, she states that Becky Lang is dead wrong about the future of magazines with a multitude of statistics that say the complete opposite. Print magazines audiences are up by 1.3 percent and tablet magazine audiences are up by a whopping 47.5 percent. She sites that 50 percent of readers ages 18 to 34 are following some sort of writer, whether it be a specific brand or writer/editor on Twitter.

Saving TIME Magazine: or, the Future of All of Us

Digital magazines can thrive, but they can’t be Yahoo

On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting the news from around the world in pithy, pointed nuggets. To their prospective financiers, founders Henry Luce and Briton Hadden boasted that the average reader could get through an entire issue in 30 minutes.

3 New Advancements in Digital Publishing

Digital magazine publishing help comes from new devices and more publications

We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings a new life to the environment around us, and almost provides a sense of security as we realize others are committing to making digital work for their audiences.

Is There Hope For the Tribune Tablet?

According to CNN, “The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers”. CNN writer Mark Milan writes, “The tablet is expected to run a modified version of Google’s Android operating system,” and “Tribune aims to offer the tablet for free, or at a highly subsidized price, to people who agree to sign up for extended subscriptions to one of its papers and possibly a wireless-data plan with a partner cellular carrier”.

This isn’t news to me though, in fact I might be bias to the whole thing. I’ve been telling newspaper publishers to give away tablets to subscribers even before the iPad came out. In fact, I had the same thoughts when the Amazon Kindle first came out back in 2007:

3 eCommerce Tips for 2011

Strategies online publishers are using or considering in modern times

Sometimes commerce strategies emerge online that are truly remarkable by reaching consumers in right place.

For instance, mobile’s reach is enormous and has aided in sales for retailers. The iPad and subscription websites have also aided in creating better experiences for audiences. Below you will find more information on how mobile, the iPad and subscription websites have helped generate revenue in 2011.

The Internet is Contributing to an Increase in News Consumption

These statistics will interest online publishers if they aren’t already knowledgeable of them

Did you know that 44% of people are getting news from mobile devices, email, social, networks and podcast? These stats were reported back in September on Mashable from a survey conducted by the Pew Research Center.

More recently, a study conducted by CNN has found that 43% of online news sharing takes place on social networks and tools. Facebook, Twitter, MySpace and YouTube make up these main sites.

Search Engine Supremacy

What search engines are doing to capture your attention; and how it benefits you

What activity do you engage in the most online? For many the answer is along the lines of “I use search engines to find info on topics that interest me”. Since Google is the most trafficked web entity today, it’s easy to see how search is a big part of Internet users’ experiences.

As of late, Microsoft’s Bing has been ramping up the competition with Google, especially after Bing and Yahoo have officially joined forces. This shift in market share, albeit only slight, has brought Bing’s percentage of US usage to 13.9% compared to Yahoo’s 13.1%.

Welcome to the Social Media Kingdom

A meeting of social media minds in Davos, Switzerland

Copyright in 2008: To Free or Not to Free

Creative Commons: Adding an extra step to your copyrighting process for 2008

Consumer Magazine Website Design

Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise of online publishing, while some… do not.