There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer. … Continue
Online newsletters are the secret you’ve been searching for
If you’re looking for an easy answer to online publishing success, stop reading. We don’t have one.
We know dozens of publishers who have made online publishing a large part of their revenue stream.
Write less but create powerful headlines
Which of the following headlines do you think will perform better? … Continue
As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices”. Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which. … Continue
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?
Would you believe me if I told you that content was free?
Believe it. It’s not a fairy tale – it’s a true … Continue
Subject lines that work combine multiple winning elements
I’m sick and tired of lazy subject line slackers!
Mequoda has been writing about the top subject line archetypes for years, and you can find out more about those in our free downloadable white paper, The 17 Best Email Subject Lines. Subject lines that work include: … Continue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.
If you must meet the needs of current … Continue
Five email subject line archetypes that’ll have your audience opening
You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a familiar scenario?
In today’s digital world, you must find a person who can write for the web – especially an email copywriter who has the flair … Continue
How successful are your email copywriting techniques?
People receive a lot of email. If your email newsletter or promotional piece is included among the dozens (or hundreds) of emails in someone’s inbox, what guarantees it will get opened? And if it does, will the email be read, or just skimmed? Will the email recipient reach your … Continue
Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets content they are interested in, and the publisher gets the chance to generate money through their email file.
Email newsletter marketing can create a mutually beneficial … Continue
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft … Continue
Understanding how email feedback loops work will help email copywriters and email marketers present better content
An email feedback loop exists between email marketers and the recipients. And since email copywriters often assist email marketers, it’s important for email copywriters to understand how email feedback loops work. … Continue
Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on the web for search engine optimization purposes.
Beyond the points of striking an emotional connection and presenting the content with a direct response for the reader … Continue
Longer subject lines may be the way to go…on
It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx, a London-based email service provider (ESP), shows that although shorter subject lines may generate higher open rates, longer subject lines—more than 70 characters—“earn a much … Continue
3 sources to turn to for email copywriting advice
Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!” Then you need clear and concise content that has a personal tone. Then of course, you need to provide value to the reader while your … Continue
Live events, webinars, and white papers provide email marketing insight
Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than speaking to your audience face to face. And attendees of live events realize that. People will attend events if they are dedicated to the subject … Continue
A look at ways to advance the email marketing process
I recently took a look through GetResponse’s new free report entitled “The State of Email Marketing in SMBs”.
The data was conducted throughout two weeks in November 2011, and focused on responses from 600 respondents.
Right off the bat there was some interesting finds, like these four … Continue
We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.
Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – … Continue
The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.
The five to seven articles published daily have become training tools that teach how to sell more products, write better email newsletters, experience higher conversion … Continue
11 tips for writing holiday themed emails
The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.
If you’re retailing this holiday season, be aware that there is a lot of competition. You need to stick out in your communications or get lost in the clutter. … Continue
The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the biggest Twitter following of any publisher on Twitter and has been tweeting since March 2007, less than a year after Twitter launched. … Continue
3 email copywriting guidelines for more successful email campaigns
We’ve given plenty of email copywriting tips over the years.
We’ve delivered many through out Email Copywriting Basics free report. Our SEO Copywriting Handbook also has similar, relevant content for better copywriting. … Continue
Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011
The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint, especially for those attendees looking for help with their email copywriting endeavors.
As an editor and copywriter, I am always excited to hear expert copywriter Mark … Continue
Prepare yourself for the best, actionable advice for content marketing and online publishing
Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda Summit East 2011”.
Those 93 best practices Don alluded to will be discussed in depth throughout three days of the Mequoda Summit East 2011, beginning on … Continue
Mark Everett Johnson will amaze you at the Mequoda Summit East 2011 with his knowledge of copywriting
Trust me, I’m not saying you aren’t already a decent copywriter.
If you are creating email headlines that get opened; and email content that receives clicks, you’re off to a good start. … Continue
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.
Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.
According to a new study from Pew Internet … Continue
Copywriter Peter Schaible explains why it’s really called COPYwriting
According to the Merriam-Webster dictionary, the word “copy” means that something is a “matter to be set especially for printing”, or “something considered printable or newsworthy”. In other words, it’s print that’s meant to be copied.
However, I learned a trick once from one of my favorite copywriters … Continue
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business
(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September … Continue
If you’re an email copywriter, you should consider these tips
Email copywriters are expected to write intriguing subject lines that get opened.
Of course, that isn’t the only task email copywriters face. Creating great body copy for the email is important to. You don’t want to just get recipients to open the emails; you want them to … Continue
When you’ve gotten past the daunting tasks of getting your emails delivered and opened, your next task is to get your readers to actually read your email newsletter or promotion.
The preview pane is the juicy snippet that people see when they click on your email, before the “fold”. Depending on how their email client is … Continue
Power words proven to get more emails opened – the rest is up to you!
Wouldn’t it be great if every article you wrote got read by every single person who subscribes to your email newsletter? What if every subject line you wrote was so powerful and gut-wrenching that every person who saw it couldn’t help … Continue
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.
The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling … Continue
Going from editor to email copywriter in 12 quick steps
Now that there’s a bridge between the island of editorial and the island of advertising, the two specialties need to coexist. Even more radical, they need to coexist in the same job title. It’s a whole new breed, making their home on the new island of … Continue
Email copywriting is only a small ingredient in the grand scheme of email marketing
Why do you send email promotions? Why do you send email newsletters? The answer is that you want the user to complete a task. Maybe the task is for them to click on an ad, or to click through to an article … Continue
Good email copywriting still needs to persuade the reader with the lingo they use internally
I know what you’re thinking: Keyword research and SEO has no place in email marketing, where the words may never even see your website. You’re right about half of that statement, because SEO won’t necessarily do you a bit of good. … Continue
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.
As an introduction to the four-day intensive, … Continue
Getting your emails opened is the most crucial part of email copywriting
A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote called 4 Email Subject Lines That Are Proven to Get Opened. In the article, I used MailChimp’s subject line suggester to test some of our … Continue
Four tips for getting more people to read your email and buy your product
Back in the day, you’d get an elaborate direct mail piece that may have lasted three to five pages. With the luck of a talented copywriter, you might even get people to read the entire letter, but they might at least skip … Continue
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when … Continue
Our Email Copywriting Basics free report will help you maximize email conversion rates
Download your free copy of Email Copywriting Basics now
Email is still a very popular online medium. It was reported recently that email usage is particularly high among social media and mobile users.
When it comes to commercial marketing communications, email is still the preferred … Continue
How your email copywriting should differ, depending on your audience
Email copywriting can differ slightly when it comes to consumer marketing because consumers prefer a personal level of attention. The audience in B2C (business-to-consumer) is also more relaxed and is digesting your information in a leisurely manner. They see your email newsletter as informational and as … Continue
How Better Homes & Gardens, Photojojo.com and Canadian Living have created Valentines Day themed email campaigns for targeted website traffic
Valentines Day has a love/hate relationship with people. Some people love Valentines Day—a day of gifts, cards and smooching. What isn’t there to like, right? Well you have the opposite side of the crowd (and I’ve … Continue