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Tag: email subject

Subject Line Spam Trigger Words

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.   Continue

25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.   Continue

4 Email Subject Lines That Are Proven to Get Opened

A few tests to prove which subject lines make for great open rates

Studies show that most people decide whether to open and read an email message based entirely on a quick glance at the sender’s address and the email subject line.

If you’re an email newsletter publisher or marketer, you have four tasks: You need to get your offer delivered, opened, read and converted.   Continue

5 Email Newsletter Best Practices You Can Fix Today

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher’s largest source of revenue.   Continue

3 Subject Line Templates That Boost Email Open Rates

Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on the email blast it’s encapsulated in.

Every email copywriter keeps an arsenal of subject lines that capture their attention in their own email inboxes. I have hundreds of email newsletters and promotions in a folder that I refer to time and time again.   Continue

The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share   Continue

13 Examples of Professional Email Subject Lines

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.   Continue

10 Email Template Testing Ideas You Can Use Today

Improve open, click-through, and conversion rates with these email template testing ideas

Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email templates we will typically see a boost in click-through rates. This reason is mostly based on something new and shiny appearing in people’s inboxes. Even   Continue

The 14 Best Words That Get People to Open Email

Last week I watched The Science of Email Marketing, hosted by an analytics nerd I admire, Dan Zarella over at Hubspot. In the webinar, he said bluntly, “I would rather have an email subscriber than a Twitter follower.” We’d like to think it’s because email subscribers respond better to promotions, but according to Dan’s presentation, email and Twitter are almost equal in terms of lead generation. Still, our Twitter followers are often fair weather friends.   Continue

Mequoda’s Top Audience Development Posts of 2016

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still get the majority of their traffic from organic traffic and email. That’s why it’s no surprise that our most-read posts on the Mequoda Daily this   Continue

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the dead center of all your articles and invite your website visitors to download a free product that will get them on your email list.   Continue

How to Get More Emails Opened With Better Preview Panes

If people aren’t opening, maybe they’re worried they might “have trouble viewing this email.”
Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview pane of an inbox is “Having trouble viewing this email? View this email on the web” or similar wording. That boilerplate line   Continue

How Does Your Average Email Open Rate Compare?

Your average email open rate can only get better (with these tips)
The thing about metrics and the KPIs you track is that everyone needs a baseline. So while you can compare yourself to the rest of the publishing industry, the best thing to compare yourself to is yourself.

With that said, the average email open rate   Continue

Protected: Executive Council Update: Email Preheaders

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How Successful Subscription Based Websites Do Marketing

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website business models – a portal, magazine website or newsletter website – it’s worth studying the winning strategies used by savvy publishers, including, of course, our own clients.   Continue

5 Reasons to Recycle Content on Twitter

Twitter isn’t just about the here and now. In social media, you could post the same article ten times a day, but your traffic would only be driving traffic to that one page. That’s why it’s always a smart idea to recycle your articles on Twitter using our 12x12x12 method, so that blog posts from a month ago, six months ago, and a year ago, get a new life.   Continue

How to Write a Special Report Title, the Mequoda Way

Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change” in our ear, we listen.

That’s why, right now, we’re officially revising our longstanding Best Practice on how to write a special report title. Freemiums in   Continue

3 Email Subject Line Formulas Proven To Increase Open Rates

Getting your emails opened is the most crucial part of email copywriting

A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote called 4 Email Subject Lines That Are Proven to Get Opened. In the article, I used MailChimp’s subject line suggester to test some of our favorite email subject line formulas against the tool.

We learned that “how to make” has the highest conversion rates of all the “how to” subject lines. We also learned that the word “why” has an incredibly great open rate in general, but using “5 reasons why” is practically guarantee to get you an open.

Today I decided I was going to try and test some of the subject lines that have come into my email inbox recently. By testing them with Mailchimp, we can see how the publisher would be able to increase their open rates.   Continue

The Best Email Marketing Techniques Used by Publishers

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn’t already know, the Mequoda Method is a compilation of best practices derived from publishers who are making money online. They tell us what’s working for them, and when we see a trend that’s working for other publishers, it becomes   Continue

Become an SEO Copywriting Master: Practice these Copywriting Exercises

Working with the fantastic Mary Van Doren, our lead copywriter, has turned me into a marketing words geek. I cheerfully admit it. Words that can sell products are constantly in the background of my brain … bubbling around, vying for my attention, waiting to be assigned to just the right product. If a friend convinces me to check out the latest blockbuster movie, I find myself taking mental notes on how she persuaded me. I always appreciate a good political bumper sticker, even when it’s not supporting my favorite candidate.
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Your Introduction Email Subject Line is Critical

“Hello, sailor. Can I buy you a drink?”

“Do you come here often?”

Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce yourself to new prospects? When you’re about to launch a relationship with new customers, the subject line for introduction email is the first time you get to try to impress them.   Continue

10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest   Continue

58 Online Copywriting Power Words & Phrases

If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.

As direct marketing legend Herschell Gordon Lewis says in The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”   Continue

How to Write a Text Ad That Gets Clicked and Converts

Convert more website visitors into email subscribers by perfecting the art of writing and positioning your text ads
About 100 words into every article we write, and into every article our clients write, you’ll find a little snippet of text that alerts the reader to a free download. When I use the term “text ad,” it’s   Continue

The 14 Most Clickable Social Media Headlines

Turn basic headlines into social media gold by experimenting with these proven copywriting formulas for clickable social media headlines
Everything I’ve read as an observer of the social media and publishing communities tells me that most marketers don’t get a click rate on a Tweet of more than one percent, and in fact most marketers get   Continue

How to Be Featured in Google Quick Answers Results

Google quick answers are being featured at the top of their search results pages—here’s how to nail that prime spot.
Are you publishing high-quality content? If you’re one of the many established publishers that we work with every day, then the answer is probably “yes.” You’re the stronghold in your niche. You’re the New York Times   Continue

3 Email Subject Line Best Practices: New Study Sheds Light

Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a another strong delivery mechanism for content like video. They build loyalty with existing consumers, create relationships with new consumers, and give you the opportunity to sell products. But none of this can happen if recipients don’t click open your emails, which itself can’t happen without email subject line best practices.

UK-based email marketing firm Adestra knows this as well as anyone, and their first study since a blockbuster 2013 analysis provides plenty of takeaways. This new edition ran the numbers on 3 billion attempted sends and more than 400 million opens. Let’s take a look at what they learned.   Continue

1 Secret + 7 Best Email Subject Line Examples

What copywriters don’t want you to know about writing the best email subject lines

Be a thief.

If you need to write professional email subject lines that deliver high open rates, one of the best ways to do it – and one that’s shared by almost all copywriters – is to steal ideas. And unless you live under a rock, you get some of the best email subject line examples in your own inbox every single day.   Continue

Make your Email Subject Lines Multitask

Every once in a while I receive a good subject line in my inbox and think, “Bravo, friend; Nailed it.” Then I copy it like a thief and save it for later.

Mequoda has been writing about the top email subject line archetypes for years. The clear and winning archetypes for subject lines that work include:   Continue

3 Weekly Email Newsletter Template Benefits

Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to this rule is the weekly email newsletter template for subscribers who prefer to be contacted only once a week.   Continue

How to Write a Facebook Post Better in Five Steps

Nobody ever learns how to write a Facebook post, they just do it. Now you can do it better than everybody else.

Working in the B2B realm, Facebook isn’t exactly our go-to resource for getting social media traffic. Sure, we use it to help with SEO and some of our content does get passed around, but   Continue

How to Promote a Magazine on Twitter

The one thing publishers complain about when it comes to Twitter is that it doesn’t generate a ton of revenue for them.

And the one thing publishers forget to do on Twitter is promote their magazine. D’oh.

Dell is the company most famous for making money on Twitter and may be to blame for the expectations set for anyone looking to drive revenue through the social network. The legend of Dell, who joined in 2009, and by June they had made $3 million through their promotions on Twitter, and by December they had Tweeted their way to $6.5 million, made it to every news outlet.

But Dell sells hundred to thousand dollar electronics and you sell $10-$50 magazine subscriptions. Tomatos aren’t tomaaahhtoes.   Continue

Increase Your Average Email Open Rate in 20 Easy Steps

In your email marketing system (EMS), there’s a dashboard that gives you your email open rate – the percentage of users who opened an email from you. Typically 16% is an average number for the publishing industry, so if you have anything above, consider your efforts above average.

Unfortunately, on the web, you may find all kinds of fun information about open rates and how inaccurate they can be (like 11% to 35% inaccurate).   Continue

Online Publishing Companies: Email + Tech Trends

Creating strong content is fundamental to success for online publishing companies, but the work doesn’t stop there. Mequoda Members know that email prowess and tech savvy can go a long way in ensuring a audience growth and smooth conversions.   Continue

What is an Email Subject Line?

Put simply, an email subject line is the 50ish character sentence you write that causes people to open your email (or not open). Publishers don’t often ask the question of what an email subject line is, because they open and answer emails every day. Every time you get an email, it comes with a subject line. If it’s well-written and clever, it will cause you to open. If it’s descriptive and urgent, it might even cause you to click a link once you’ve opened the email. But for the sake of broadening our glossary of publishing definitions, let’s take this email subject line definition even further.   Continue

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.   Continue

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.   Continue

It’s Never Been a Better Time to Be a Niche Publisher

It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest of the world – including all-important investors – are catching on, too.

Those living in non-Mequoda world were advised of this phenomenon recently in a post at business-related news website qz.com, where well-known media reporter Adrienne LaFrance noted in a piece titled Why Venture Capitalists Are Suddenly Investing in News that new money is flowing – actually, flooding – into media organizations, citing, among others, $46 million in new funding for social news and entertainment site BuzzFeed; $4 million for tech news site Pando Daily; and $8 million for viral content curator Upworthy – called by Fast Company “the fastest growing media site of all time.”   Continue

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!
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Why Branded Subject Lines May Decrease Email Open Rates

Removing your brand name from your subject line could boost open rates up to 18%

Back in 2007, MailChimp published the results of their top seven performing subject lines. Seventeen out of the top 20 email subject lines (with a 60%-87% open rate) included the company name. These were the top seven of all time. When   Continue

Our 10 Most Popular Email Marketing Posts

This week we’re taking a blog-cation as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive. In the spirit of always refreshing good content, we decided that this week is all about our top tens.   Continue

Alerts Increase Open Rates, Tech Blogs = Trade Pubs and Time Inc’s New CEO

MarketingpProfs has new research dedicated to the most effective words in email subject lines. In the study, performed by British marketing firm Adestra, “Emails with the word “alert” in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate”.
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Use the Snippet Email Layout to Drive More Traffic

Different strokes for different folks, and different email layouts for different business models

What is the intention of your email newsletter? You spend a lot of time and effort trying to collect these email addresses, so certainly your email newsletter needs a defined business goal.   Continue

Email News: Email Marketing Statistics & Lessons from Non-Publishers

Would you like to see an increase of 700% in your monthly email marketing statistics?

Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with email marketing and newsletter creation for publishers and non-publishers, for-profit companies and non-profits. Although there is certain overlap, many companies do it differently and still find success. The key is to focus on your email marketing statistics, listen to your audience, and provide the best email marketing pieces and email newsletters.   Continue

Email News: The Best Email Design Relates to Your Overall Email Strategy

When someone discusses the components of the best email design, what do you think about? Is it the physical look of the email newsletter or marketing piece? Or does it go beyond the look?

Top email marketers look at the whole picture before defining the best email design. They consider their own list growth, the competition, metrics behind mailings, the physical aspect of email and all distribution requirements.   Continue

Mequoda Weekly: April 29nd, 2013 – May 3, 2013

Catch up on the Mequoda Daily’s blog posts for this past week   Continue

21 Tips for Improving Email Deliverability [+Video]

If an email gets sent to an inbox and lands in the junkbox, does it make a sound?

Emails not getting delivered once in a while is typically an anomaly, but…

Have you ever sent an email that ticked off an inbox or two (thousand), sending it careening down the dark hole that drops your email into   Continue

Mequoda Weekly: April 22nd, 2013 – April 26th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week   Continue

30 Go-To Email Copywriting Tips [+ Video]

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer.   Continue

The Email Copywriter of the Future will Write for Readers on the Run

Now’s the time to plan for tablet and smartphone email platforms

Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are about to shake up your world.

When I have my email copywriter hat on, I enjoy the opportunity to flex my marketing writing muscles without the constraints of SEO copywriting. And like any good email copywriter, I’ve learned to focus on specific best practices, including …   Continue