Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals … Continue
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience. … Continue
A look at the CAN-SPAM Act helps publishers stay safe
Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from spam overload by focusing on “any electronic mail message the primary focus of which is the commercial advertisement or promotion of a commercial product or … Continue
If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.
Since checking email is a habitual action, and mobile devices are available to users constantly, the use of mobile devices for email consumption has grown. So how exactly are mobile devices using interacting with email on the … Continue
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, … Continue
Insight on consumer email trends
There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to remain in-house for competitive reasons. Fortunately there are other times when consumer data can be shared with the online community… this is one of those … Continue
Designing email newsletter templates and email promotions for mobile devices has never been more important.
Mobile email design is a hot topic as the usage of mobile devices increases. After researching the topic in depth, I’ve come to some elements of mobile email design that should be considered in the development stage. Whether you’re sending an … Continue
Do you know how to develop a snippet-based email template for your newsletters?
If the email templates you are using for email newsletters and promos are successful in engaging your reader base and selling products, then you don’t need to necessarily make any changes.
However, there is always the chance that a new template can help … Continue
The debate on email size continues; however, one study offers some suggestions
The length of emails can certainly make a difference in whether or not it gets read. One best practice is to lead with your best content and highlight other important sections throughout the rest of the copy.
However, now the rules are taking on additional … Continue
Digital magazine publishing utilizes social media to increase sharing opportunities; are you utilizing these three tips?
The presence of social media is all around us. Even when people aren’t actively engaging on a social network, they can have social experiences on websites and blogs. They can add their opinions to articles online and share their favorite … Continue
A look at our top articles on mobile email design and strategy
Designing email templates for mobile devices is incredibly important. Think about how often you check email on your smartphones, and how often your colleagues do it. It’s been reported that a high percent of users will unsubscribe or delete email if it is not … Continue
Email newsletter best practices examine the best ways to get your email campaign into your recipients’ inboxes, opened, and read
It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.
Even though email … Continue
Are you making avoidable mistakes that lead to fewer email subscribers?
I wonder how many readers will unsubscribe from this email newsletter after reading today’s article. For the ones who do, I’m sure there is a good reason for it…perhaps you don’t care about email marketing, audience development or digital magazine publishing anymore. Or maybe you … Continue
Email and social media are two popular Internet activities – are you marrying these two behaviors together?
Depending on your audience and the type of online business you operate, you likely find more value in one or the other: email or social media.
Companies with a strong social media presence can have information shared quickly through … Continue
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.
Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.
According to a new study from Pew Internet … Continue
Check out these email marketing vendors who have a knack for publishing great case studies and informative research
At Mequoda Daily, we blog a whole lot about email marketing. We talk to clients and other publishers so that we can pull together great case studies to learn from. However, since we can only pull so much … Continue
Seven steps to spending less time in the email newsletter machine
I’ll start out by saying that you’re just about as likely to put together an email newsletter in four-minutes as you will be able to truly implement The Four-Hour Workweek or The Four-Hour Body. Just not likely for us non-superhumans. But, as an ode to … Continue
Don’t just pay attention to the email marketing experts – pay attention to the email delivery experts too!
In addition to this here Mequoda blog, there are some hidden gems that I always look to when I’m doing email marketing research. These blogs are actually the blogs of the email service providers (ESP’s) themselves.
Some ESP’s will … Continue
Some Insight from Mequoda Summit’s Keynote Presentation with Don Nicholas … Continue
Claim your FREE digital copy of Million Dollar Landing Page Templates: Best Practice Guidelines, 11 Best Landing Page Examples, Case Studies and Downloadable Templates now. … Continue
Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue
14 ways to get your email delivered and viewed correctly on any browser … Continue