Making Money Online

Catch up on the Mequoda Daily’s blog posts for this past week… … Continue Reading »

Using the power of free content to build internet business models that work
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7 strategies for content marketers
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Do you want to make money online by utilizing a hybrid media plan for you and your advertising clients? … Continue Reading »

Free content can still generate revenue from web advertising … Continue Reading »

The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.

The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital … Continue Reading »

Learn How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Content) when you claim your FREE copy of Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now … Continue Reading »

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue Reading »

I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…
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Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »

Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team

In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been … Continue Reading »

The hidden factors that can determine the success of live events, and how we chose Napa Valley for the Mequoda Summit

Of the nine proven methods used by successful publishers for making money online, the top of the pyramid—and the potentially most profitable—is live events.

If you have a loyal constituency of … Continue Reading »

If you’re looking for new ways to increase revenue, download this FREE white paper: Internet Business Models and Strategies – 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business. … Continue Reading »

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually … Continue Reading »

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great … Continue Reading »

20+ take-aways from the Google Analytics “Seminar for Success” in Montreal, Canada … Continue Reading »

Justin Custoni of EpikOne explains why Google Website Optimizer and Google Analytics work hand in hand … Continue Reading »

Learn how to communicate effectively and staff properly with the Myers Briggs MBTI personality test … Continue Reading »

Why do Compete, AWStats and Google Analytics all report different web analytics? … Continue Reading »

What makes an online publishing website land in our “top 5″? Find out! … Continue Reading »

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, … Continue Reading »

How Google chooses to rank sites on broad phrases like “investing advice”. … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies … Continue Reading »

From the desk of Don Nicholas — Managing Partner, Mequoda Group, LLC
Discover the Revolutionary Internet Marketing System That Can Double Your Online Revenues Every 12 Months
Dear Colleague:

In August 1999, Rosemary Gardner* was a successful author, newspaper columnist and newsletter publisher. At age 47, she had worked long and hard to … Continue Reading »

How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of its total revenue online. … Continue Reading »

Some people prefer books, some the web, some magazines. By multiplatform publishing, ATK delivers users the content they want, how they want it. … Continue Reading »

BTB Publisher Succeeds Online by Dominating FDA Niche … Continue Reading »

A few magazines are building relationships and driving website traffic by letting their subscribers be a part of the editorial team … Continue Reading »

LinkedIn’s solid demographic targeting makes advertising B2B publications a no-brainer … Continue Reading »

Do you have an Internet Hub? How are you using it to expand your brand?

Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.

Don was joined on the panel by David McKee of … Continue Reading »

A review of the B2B Magazine and InfusionSoft webinar “Launch a Webinar Program End-to-End” … Continue Reading »

Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment … Continue Reading »

Using big margins, print fonts and optimizing for search … Continue Reading »

How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue Reading »

The first step in social media marketing is optimizing your site for inbound links … Continue Reading »

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue Reading »

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors … Continue Reading »

29 Insider Secrets for Creating Effective and Profitable Email Newsletters … Continue Reading »

Learn the 11 Key Metrics Every Online Business Manager Should Know

In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard, you are able to see on a daily, weekly, or monthly basis, your successes and failures. … Continue Reading »

Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success

It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference room is full to maximum capacity with an even mix of online publishers ranging from magazine and newsletter publishers to … Continue Reading »

How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships

This session is based is the strategy of expanding your brand by distributing your content and repurposing via many platforms. The reason why new media is so beneficial to us is that it enables us to generate … Continue Reading »

Multiple Business Models are Required to Maximize Online Revenue

In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online. … Continue Reading »

Choosing the Right Keywords to Attract Targeted Website Traffic

Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to … Continue Reading »

Brushing up on the Google AdSense Terms of Service will keep your ad revenue coming in. If you are a publisher using Google AdSense, you may or may not know how easy it is to tick off the Google Gods. We’d all like to think we’re honest business people, … Continue Reading »

The rules and guidelines to making better Lead Generation Websites

The Web may be confusing, but you can understand parts of it—and the more you understand, the more money you can make.

As we discussed yesterday, that task can seem daunting, but it’s not impossible.

Depending on how you want to monetize your … Continue Reading »

Is this new system heaven for publishers or hell for users?

Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still emerging.

Online advertising systems developer Kontera has created a new form of keyword-based advertising that is embedded in publishers’ paragraphs of … Continue Reading »

Study publishers that are already making money online

If I could only make one suggestion to you—a publisher that wants to make more money online—it would be to research.

There is no firmly established, all-encompassing business model for online publishing. It is still being developed by entrepreneurs and daring publishers.

That business model … Continue Reading »

Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.

The more targeted the landing page, the better the chance of conversion.

Your landing pages are the first place users encounter your website, so choose and design them well. … Continue Reading »

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those … Continue Reading »