The Mequoda Summit West 2012 features a Master Class dedicated to revenue generation
Generating revenue is always on the minds of CEOs, investors, and managers, but their thought process may not always be completely focused. With opportunities growing and changing online, some strategies for generating revenue may suit particular publishers better than others. Knowing the options … Continue
Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
Download your FREE digital copy of Content Marketing Strategy 2011 now
Since many Internet marketers and online publishers seek a content marketing strategy for 2011, we decided to update our content marketing free white paper and provide our audience with seven principles … Continue
Digital content marketing systems are replacing other marketing strategies at a pace never before seen.
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a mere 15+ years, since the dawn of the commercial Internet, we’ve … Continue
The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue!
If you’re a content creator and produce editorial content that you want Google to find and index, SEO Campaign Management is the single most important skill for making money online, whether you publish a blog, … Continue
There is incredible value in live events for publishers
Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider adding a live event in a desirable destination.
The Mequoda Research Group has identified nine methods used by successful publishers for making money online. Number … Continue
Digital events are quickly becoming a highly profitable Internet Business Model
The Mequoda Research Group has identified nine methods used by successful publishers for making money online:
The 9 Online Content Business Models include: … Continue
Successful publishers evolve and so does their content marketing strategy
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.
We … Continue
Catch up on the Mequoda Daily’s blog posts for this past week… … Continue
Using the power of free content to build internet business models that work
7 strategies for content marketers
Do you want to make money online by utilizing a hybrid media plan for you and your advertising clients? … Continue
Free content can still generate revenue from web advertising … Continue
The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.
The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital media product pyramids. Get expert … Continue
Claim your FREE digital copy of Digital Media Strategy 2010: How Smart Online Publishers Use Banners, Text Ads and Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products now. … Continue
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue
I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue
Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been a changing). … Continue
The hidden factors that can determine the success of live events, and how we chose Napa Valley for the Mequoda Summit
Of the nine proven methods used by successful publishers for making money online, the top of the pyramid—and the potentially most profitable—is live events.
If you have a loyal constituency of readers who are paying customers, … Continue
Claim your FREE digital copy of Internet Business Models and Strategies: 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business now. … Continue
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.
Landing pages … Continue
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great sessions running concurrently. Here are … Continue
20+ take-aways from the Google Analytics “Seminar for Success” in Montreal, Canada … Continue
Justin Custoni of EpikOne explains why Google Website Optimizer and Google Analytics work hand in hand … Continue
Learn how to communicate effectively and staff properly with the Myers Briggs MBTI personality test … Continue
Why do Compete, AWStats and Google Analytics all report different web analytics? … Continue
What makes an online publishing website land in our “top 5″? Find out! … Continue
Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots … Continue
How Google chooses to rank sites on broad phrases like “investing advice”. … Continue
Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies … Continue
How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of its total revenue online. … Continue
Some people prefer books, some the web, some magazines. By multiplatform publishing, ATK delivers users the content they want, how they want it. … Continue
BTB Publisher Succeeds Online by Dominating FDA Niche … Continue
A few magazines are building relationships and driving website traffic by letting their subscribers be a part of the editorial team … Continue
LinkedIn’s solid demographic targeting makes advertising B2B publications a no-brainer … Continue
Do you have an Internet Hub? How are you using it to expand your brand?
Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.
Don was joined on the panel by David McKee of DRG, Phil Penny of Belvoir … Continue
A review of the B2B Magazine and InfusionSoft webinar “Launch a Webinar Program End-to-End” … Continue
Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment … Continue
Using big margins, print fonts and optimizing for search … Continue
How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue
The first step in social media marketing is optimizing your site for inbound links … Continue
Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue
12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors … Continue
29 Insider Secrets for Creating Effective and Profitable Email Newsletters … Continue
Learn the 11 Key Metrics Every Online Business Manager Should Know
In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard, you are able to see on a daily, weekly, or monthly basis, your successes and failures. … Continue
Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success
It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference room is full to maximum capacity with an even mix of online publishers ranging from magazine and newsletter publishers to primarily digital publishers. … Continue
How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships
This session is based is the strategy of expanding your brand by distributing your content and repurposing via many platforms. The reason why new media is so beneficial to us is that it enables us to generate revenue by simply recycling existing … Continue
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online. … Continue
Choosing the Right Keywords to Attract Targeted Website Traffic
Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to pages ratio, you can choose … Continue
Brushing up on the Google AdSense Terms of Service will keep your ad revenue coming in. If you are a publisher using Google AdSense, you may or may not know how easy it is to tick off the Google Gods. We’d all like to think we’re honest business people, and we’d never click on … Continue