The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda Method, the Mequoda Group studied hundreds of successful and not so successful website publishers to arrive at the seven best practices that make up the Mequoda Method.
The Mequoda Website Scorecard encourages you to score your website on each of the 14 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of balanced, usable websites. Your website should achieve respectable scores in all areas, rather than … Continue Reading »
A Mequoda System is an Internet-centric, integrated, multiplatform publishing system that encompasses and embraces all media. … Continue Reading »
A few of the systems we’ve helped design:
America’s Horse Daily
Artist Daily
Beading Daily
Business Management Daily
Canadian Living
Ceramic Arts Daily
Chefs Best
Computer World
Consumer Reports
Corporate Wellness Advisor
Crochet Me
Daily Word
Dark Daily
Faculty Focus
FuelNet
Gevestor
Golf Vacation Insider
Gryphon Daily
HR Daily Advisor
Investing Daily
Investor-Verlag
Johns Hopkins Health Alerts
Knitting Daily
Mein-Geschaeftserfolg
Mequoda Daily
MorningStar
Mother Earth News
Program on Negotiation at Harvard Law School
Quilting Arts
Radiology Daily
RCR Wireless
Safety Daily Advisor
Sekada … Continue Reading »
Outsourcing key assignments to our experienced research team can bring added energy and creativity to your in-house staff while saving you time and money
If you simply need extra help focused in a few concentrated areas, we offer our most requested project services ala carte — individually priced.
Mequoda Online Market Audit … Continue Reading »
Dedicated Mequoda Systems Consultant-
Receive professional advice on numerous topics throughout the world of publishing and marketing from Don Nicholas.
Quarterly Best Practice Review Meetings-
Discover the best marketing and publishing practices uncovered by the Mequoda Research Team. These current practices are upcoming throughout each quarter to present you with the best possibilities. … Continue Reading »
Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »
Discover the best practices for online media management and Internet marketing strategy.
Mequoda Onsite Summit*
Experience an interactive workshop for online publishers, delivered with customization, exclusively for your organization
Description: Our two-day Mequoda Summit held publicly twice each year*, can be presented in its entirety at your location, with concentration on issues that … Continue Reading »
Educational Services Member Benefits
Become a Basic Mequoda Member and gain continuous access to free, valuable daily content and the chance to chat online with like-minded publishers and content marketers.
Mequoda Daily Email Newsletter
Mequoda Daily is a free daily email newsletter providing tips, strategies and case studies for content marketers looking to … Continue Reading »
Ten free whitepapers for turning your print publishing company into a successful online publishing company
… Continue Reading »
“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills to use them wisely, the future is bright for smart online publishers and marketers.
… Continue Reading »
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
… Continue Reading »
I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…
… Continue Reading »
Use PDF files to improve your site’s landing page rankings with Google
Help build your niche brand with this eight-step link-building technique … Continue Reading »
Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been … Continue Reading »
Let’s focus on the third activity – email newsletters. If you want to turn subscribers into customers (and isn‘t that our goal) take notes. You’ve got to stop treating your emails like a lowly sales flyer. It can, and should, be so much more. View them as a tool where … Continue Reading »
When you reference a certain site being a “Mequoda website” are you referencing only the sites you’ve built over the past several years?
(more…) … Continue Reading »
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studies hundreds of successful and not so successful website publishers to arrive at the seven best practices that make up the … Continue Reading »
The Mequoda Method is a comprehensive business system for making money on the Internet via the sale of information products, sponsor revenue and lead generation. Each Mequoda System is a unique reflection of the publisher’s audience and online business model. What follows is a sampling of the online publishing … Continue Reading »
6 bits of coverage from the San Francisco conference and our thoughts on where the magazine industry is headed … Continue Reading »
If you’re an author, editor, website designer, or online publisher, Seven Online Publishing Secrets will forever change the way you think about how to make money on the Internet with online publishing. Claim your FREE copy of Seven Online Publishing Secrets: Using the Internet to Transform Your Special-Interest Publishing Brand … Continue Reading »
One of seven website types (Membership, Brand Marketing, Lead Generation, Classified, Catalog Marketing, Product Marketing, Hybrid) that are considered Mequoda System best practices websites for Internet-based information marketing. … Continue Reading »
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studied hundreds of successful and not so successful website publishers to arrive at the seven best practices that make up the … Continue Reading »
The Mequoda Media Pyramid is the core of the Mequoda System. The foundation of the pyramid is the means by which you draw prospects into your customer base, or network hub and build relationships. Then, level-by-level, you monetize those individuals by pushing them up the pyramid to product levels that … Continue Reading »
Consulting Services Manager, Mequoda Group, LLC
Julie Ottomano is the Consulting Services Manager for Mequoda Group. Julie is the person you will speak to when you call our phone number. She is able to explain the Mequoda Method to you, send you details or direct your question to the appropriate Mequoda … Continue Reading »
Can we help you master the Internet?
If you are a publisher, content producer or content marketer searching for a simple yet comprehensive way to create, build and maintain long, lasting and profitable audience and customer relationships, your search may be complete.
Mequoda Group is the global users group for content marketers … Continue Reading »
Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »
Some people prefer books, some the web, some magazines. By multiplatform publishing, ATK delivers users the content they want, how they want it. … Continue Reading »
BTB Publisher Succeeds Online by Dominating FDA Niche … Continue Reading »
An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles … Continue Reading »
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money … Continue Reading »
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and … Continue Reading »
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue Reading »
Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.
A few years ago, they started publishing special newsstand editions, which they now do seven times a year. Most are created from repurposed content from the magazine.
They have been producing video for 20 years and with … Continue Reading »
Offering free, valuable content has attracted enough sales to earn this company tens of millions of dollars.
The many recurrent themes of the Mequoda System—offering value, building community, driving traffic with free content—are rarely executed with the level of grace held by The Daily Reckoning.
As the hub of Agora Financial’s online … Continue Reading »
Email marketing expert Jeanne Jennings has released an authoritative handbook on her specialty. … Continue Reading »
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those … Continue Reading »
An effective Internet marketing system distributes valuable content without charge
If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and … Continue Reading »
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn’t just any ol’ candidate. This is a highly respected, highly qualified ecommerce director that I have great admiration for. He … Continue Reading »
Our Mequoda editor-at-large, Peter Schaible, says he has identified three types of seminar attendees.
The prisoner doesn’t want to be at the event; the boss has assigned him to attend, but the prisoner is too arrogant to think he should learn anything new.
The vacationer is physically in attendance at the workshop, … Continue Reading »
University Health Publishing Group, LLC has received the 2006 Mequoda Publisher of the Year Award for its exemplary reorganization and management, using the Mequoda System. … Continue Reading »
If you take a close look at the Media Pyramid, you’ll notice we list subscriptions and products as two different things. When we say products, we are referring to non-renewal products: books, eBooks, CD-ROMs, DVDs and other one-shots. If you question the value of one-shot products sold online, try this … Continue Reading »
“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on. I just thought the Internet offered so much more.”
Indeed. Mr. Friedman, a seasoned veteran of both print and online publishing, … Continue Reading »
Publishing companies customarily operate a single website, with free content organized into various product or service areas.
The Mequoda System of content management advocates breaking up the single website into a Mequoda Internet Hub and several independent, yet interrelated, Mequoda Marketing Satellite sites. … Continue Reading »
Use both as part of an effective internet marketing strategy
A client we had’s highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That’s because about a third of the subscribers acquired through pay-per-click purchased on their first visit to the publisher’s website. … Continue Reading »
Add value to your internet marketing strategy with co-reg leads
Co-reg names, once considered by some publishers to be of little value, can be surprisingly profitable over time, as we will illustrate.
Co-registration is the absolute cheapest source of active email subscribers available anywhere for your Mequoda System website network editorial hub. … Continue Reading »
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over … Continue Reading »
A question we’re often asked is whether the Internet is best used as a product platform or a marketing channel. And the answer, of course, is that it’s both. But most publishers have been very confused about the difference.
Our estimation is that in 2006, publishers should be generating at least … Continue Reading »
At dinner last night with VNR CEO Helmut Graf, Don and I learned that VNR is on path to generate €110 million this year and is expected to grow that number to €120 next year. I believe their growth is due in large part to Helmut Graf’s management style, which … Continue Reading »
I’m writing from my hotel suite in Bonn, Germany where I’m preparing to present 3 Mequoda Bootcamps to German publisher Verlag Norman Rentrop with Don this week.
This is the second time Don and I have presented our content in Europe this year–in late June we had the pleasure of speaking … Continue Reading »
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of … Continue Reading »
