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Tag: subscription marketing

Six Sigma Subscription Marketing: 12 Offers That Boost Response Rates

12 subscription marketing offers you can test with your existing email subscriber list
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or $12 a year like a magazine, but $8 every single month. And is

Subscription Websites Increase Renewal Rates and Product Offerings

Subscription websites offer publishers the opportunity to generate renewable revenue consistently. That’s why we are big supporters of digital subscription models. Today we’re looking at some additional subscription and content offerings by major content purveyors.

Protected: Executive Council Update: 12 Creative Offers for Testing Subscription Pricing

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How to Use Six Sigma for Subscription Offer Testing

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.

Even our best performing clients—who publish on multiple platforms, run several subscription websites, and have helped define our pricing best practices—will see a drop in subscription sales when they stop testing. I told this to a client recently who went from having some of the highest conversion rates of our clients to having our worst performing rates, and we believe the culprit is a lack of subscription offer testing with new offers, like a 30-day free trial.

Protected: Executive Council Update: Six Sigma for Offer and Creative Testing

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How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

Strategy Spotlight with Don: 4 Strategies Every Publisher Should Know

“Print is dead.” “Long Live Print.” “Digital Will Save Publishing.” “Publishing Can’t Be Saved.”

If you took headlines for fact, you’d never know how to respond to the contradictory “news” you hear that seems to change every time you open a newspaper or a new tab on your computer.

In today’s Strategy Spotlight, Don Nicholas, Chairman &

What Will You Learn at the Digital Revenue Summit?

Dozens of tested, proven techniques for increasing your digital media revenues.
This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to attend if you want to learn proven strategies with reams of data behind them. Every single strategy you’ll learn at this event can increase your revenues

Strategies You Need For a Profitable Multiplatform Publishing Operation

In two short months, you could be starting a new path to profitable multiplatform publishing success. But only if you hurry and register for the Digital Revenue Summit. If you register today, you can still save $200 on your seat.

Are You Using All The Marketing Channels Available to You?

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.

Legacy sources like direct mail and brick and mortar newsstands continue to decline, but no one is ready to declare them dead yet. And all these exciting new Internet

What is a Subscription Marketing System?

A subscription marketing system is the only good way to guide visitors through your product catalog

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual

Subscription Website News: Redesigns, Revenue and Artificial Intelligence

This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services 
We’re seeing that subscription website news takes on some interesting dimensions early on in 2017.

The first story, filled with some intriguing insight for subscription and digital marketers, features Aiden — a digital marketer created with artificial intelligence.

Subscription Marketing: The More Things Change, the More They Stay the Same

As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more I realize that the Internet continues to create a sea change for the magazine industry. When I learned the trade, I was learning what the publishing generation before me had learned, and the generation before that.

Digital Magazine Publishing Trends: Subscriptions, Subscription Boxes, and Millennials

There’s no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.

With all of the “ad”-versity facing the industry – ad blocking programs, ad viewability, ad tech, etc. – it’s no wonder that digital publishers are trying to circle back and discover other ways of monetizing content. Subscriptions, of course, are a classic route, but it’s a route that has undergone some serious construction and detours since the heyday of blow-in cards.

The Prices, Offers, and Incentives You Must Test Now

There’s no such thing as publishing a magazine.

The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it promises – you have to publish five different magazine editions of every title in your portfolio.

Mequoda has learned from decades of experience that these five are absolutely crucial to successful digital publishing. And many traditional print publishers have learned, to their sorrow, that digital publishing is crucial to their very survival in the modern age.

If that sounds alarming, we can assure you it’s completely achievable – more on that below. But first, let’s consider all five of those editions that we’ve identified as the very heart of our Gold Members’ publishing empires.

We’re Hiring a Chief Strategy Advisor

Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team

Ideal Candidate:

10+ Years managing a multiplatform media business with full top line and bottom line responsibilities

Strong expertise in subscription marketing, sponsorship development and organizational management

Undergraduate degree in Journalism, Communication Studies, or Marketing

Graduate degree in Business Management, or Entrepreneurship

Consulting

Magazine Subscription Marketing Ideas for Selling More Print & Digital

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve is the offer you make in your magazine subscription marketing campaigns.

Mastering Subscription Marketing Language with a Story

So you’ve launched your subscription website. You’ve determined the right price, and how you want to offer your subscription to customers, and you’re ready to think about ways to entice, persuade and convince them, whether it’s copy on a landing page, or an outbound email. Few subscribers ever make a decision to buy from you based solely on your price or offer!

Esquire Shows Value of Investing in Online Magazine Archive

Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.

Our favorite part about digital magazine archives? You don’t actually have to dedicate too many resources to make them work. Aside from some general maintenance, most of the work is on the front end, building onto searchable infrastructure that you’ll already have in place. The content, by definition, is already in place! You don’t have to optimize it, because as a product of your digital subscriptions, it will be behind a wall uncrawlable by Google. At the same time, however, you can recycle content from your online magazine library with updates and improvements, and treat it like an inexhaustible well for promotional purposes.

Adweek recently covered the latest player in the online magazine archive movement, and this one might be the biggest one yet!

Stuart Hochwert Inducted Into Mequoda Digital Publishing Hall of Fame

Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members.

Online Subscription Marketing: A Long Way from Direct Mail Packages

As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is built specifically to give away content and harvest email addresses, rather than sell magazine subscriptions.

Mequoda Weekly: April 15th, 2013 – April 19th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing Software for Distribution

Three issues on the functionality and design of digital magazines

There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital publishing is headed.

While others pontificate, we have projects brewing. The focus is not to produce a digital magazine itself, but to produce the digital magazine subscription website where we believe the digital magazine will be ultimately housed. It will be the nexus between client and server relationships.

The Best Digital Magazine Subscription Website Offer

While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.

The simplest subscription website pricing strategy is Universal Access and The Economist uses it well.

I’ve spent hours, and several hundred dollars, buying digital magazines. I’ve bounced around between my iPad, Kindle Fire, and the World Wide Web. I purchased from Condé Nast, Hearst, Rodale, and The Economist.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

Network with Like-Minded Digital Publishers

Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.

These networking opportunities have two major benefits:

The Holistic Approach to Digital Publishing

The Internet Marketing Intensive is characterized by the comprehension of its parts

The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.

If you must meet the needs of current digital marketing and publishing best practices…

Planning on Quitting Your Day Job?

Are you planning on a new start in the always-changing digital environment?

Developing an online business can lead you to financial independence through a growing medium. It can also lead to many headaches amid complete failure.

Are you prepared to start an online venture? Do you have the skills needed to stay relevant in Internet marketing and online business management for the foreseeable future? We’re in a time of great change and immense possibilities; big opportunities can spell success or downfall, and it’s all dependent on your Internet marketing knowledge and skills.

5 Tablet Publishing Trends

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How should I price my digital magazine subscription?

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If your overall economics favor selling subscriptions, consider what many now call “no-brainer pricing”, which sets a ratio of about two-to-one. Assuming we’re still talking about a subscription priced at $19.97, this strategy would dictate a single copy or monthly access price of $9.97. Note: In all the

Read! Calls to Action Enhance Email Marketing.

The Power and (Occasional) Glory of Email Marketing

Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put in the wrong hands, bad things can happen. I saw an example this week, where a well-intentioned email led to a flurry that had people very upset about their weighted-down inbox. (On that issue, check out the Email Charter devised by Chris Anderson and Jane Wulf to try to get people to send less and engage more—in person or by phone. It’s also in the November Hotline newsletter.

Subscription Website Triple Play: When Three Offers are Better than One

Why product, price, and offer have never been more important

The rush to create and sell digital information products is leaving a lot of money on the table. While I believe every publisher should be partnering with Apple, Amazon, Barnes & Noble, and Zinio to sell digital magazines, newsletters, and books, the opportunity is much larger.

The one-size-fits-all nature of digital retailing limits the offer options available to a talented subscription marketer. Further, because there are more than 100,000 magazines and newsletters published around the world, the big online retailers have their hands full. Smaller publishers will never get the attention accorded the mass circulation titles.

Using Mequoda Best Practices to Define Your Internet and Content Strategies

A guidebook for exploring options available to maximize online revenues

If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to decide – like choosing an ESP, which is just one of the 49 steps – we will be addressing them at the Mequoda System Strategy Bootcamp.

We’ve called this bootcamp by any number of names over the years. People like Clay Hall, Tom Winsor and Bob Brady – professionals who are in the know and on our advisory board – understand and recognize this type of event.

Subscription Marketing Archetype

A Mequoda Website Satellite Archetype that generates revenue from sales of an offline, subscription product sale. Typical tasks for an unknown user on a Subscription Marketing website are usually to understand the benefits of subscribing to the offline publication, understand what content is available, research the publisher and sign up for a subscription.

Retail Website Archetype

These are companion websites whose primary purpose is to sell media products that will be delivered offline. We have identified three variations: catalog marketing websites, subscription marketing websites and product marketing websites.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.

E-Commerce Marketing Director Needed for Investment Advisory Service

Today we bring a job posting from Cabot Heritage Corporation. Cabot is looking for an E-Commerce Marketing Director with a flair for the creative and excellent writing skills. Qualified candidate will have a minimum of 2 years Internet marketing experience and familiarity of direct response/subscription marketing is a plus.

Selling Content Twice – Field Notes from the America’s Test Kitchen Mequoda Case Study

When I interviewed Chris Kimball for Subscription Marketing in the late 90s, he told me an amazing thing about his business. At the time, he had 250,000 subscribers to Cook’s Illustrated. He also had 65,000 subscribers to the Cook’s Illustrated Annuals—the six issues plus an index in a hard cover binding.

When I inquired about how the magazine and annual buyers were different, Chris told me that the annual buyers were largely a subset of the magazine subscribers. I was impressed by his vision and by the fact the 25 percent of his subscribers were ready and willing to pay twice for the same content—repackaged into a reference tool.

The Wall Street Journal’s Publishing Case Study

The Wall Street Journal’s website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great example of how to sell millions of dollars in subscriptions from one website. After perusing their site, we have identified seven marketing lessons to be learned from WSJ.com. If your online publication can manage to follow at least five of the seven lessons well, you should be able to increase print subscription sales from your website.

Six Website Design Tips from VanityFair.com

VanityFair.com caught our attention because of a comment by Jason Oliver Nixon on Women’s Wear Daily that VanityFair.com got 1,000 new print subscribers on the first day that the site posted the magazine’s cover. We immediately asked Terri Edmonston to do a website design review of VanityFair.com to ascertain what they were doing so well (or not so well). We were determined to gather some website design tips from these folks.

The most pressing question Terri had was about the strategy of the site. Is it a true content site or just marketing print subscriptions?

PCWorld.com Internet Marketing Case Study

PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums

OFIEs, “Order Forms in Editorial” are embedded subscription forms. They are placed in unused space at the bottom of webpages and, when used to generate subscriptions to a companion print magazine, churn thousands of new orders per year at virtually no cost. PC World is a perfect example. “Our website (www.pcworld.com) is our most profitable new business source for the magazine,” says Shawne Pecar, vice president of consumer marketing at PC World.

VanityFair.com Website Design Review

The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?

Vanity Fair is one of those cultural icons that doesn’t have to introduce itself. But, being a bit of a cultural dork myself, I’ll let them do it anyway:

GardenGateMagazine.com Website Design Review

A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website

How Fred Gleeck Uses Mass Market Books to Build His Email Subscriber Database and Sells Millions in Information Products

Discover how information-marketing guru Fred Gleeck uses a steady stream of mass-market soft cover books to drive subscriptions to his email newsletter database and the online media network for his vast array of information products and services.

WebMD.com Website Design Review

I’ve had spinal meningitis, cancer, diabetes and attention deficit disorder. OK, not really. But I think I might qualify as a hypochondriac, along with a certain percent of the WebMD readership. (An issue that they write about, calling it “Cyberchondria”.) So, it was with joyful anticipation of all the new diseases I could self-diagnose, that I picked the task of reviewing the WebMD Health content site.

WSJ.com Website Design Review

Reviewing WSJ.com, the “largest paid subscription news site on the Web,” feels a little like the being the kid in the children’s story “The Emperor’s New Clothes.” In the story, the proud Emperor had fallen for a sly tailor’s flattery. He was sold imaginary fabric: fabric that was so soft you couldn’t feel it, so fine you couldn’t see it.

Three Things Harvard Can Teach You For Free

A Harvard Business School (HBS) education doesn’t come cheap. But if you are willing to do a bit of detective work, and forgo the actual “sheepskin” of a diploma, there are a few lessons you can learn from HBS—absolutely free. We spent the past few weeks wandering the pages of HarvardBusinessOnline.org to see what the finest business minds of the country could teach us about subscription websites. We had testers subscribe to the Harvard Business Review, peruse the general and educator sections of the site, and browse the extensive catalog of books and online courses and this was what we found. While many of Harvard Business School Publishers’ online subscription marketing practices were on par with other successful sites we’ve reviewed, there were three particular areas where HBSP successfully maneuvered challenges often mishandled in other subscription sites. We thought these lessons were important to bring to your attention.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.