New technology brings advertising opportunities for digital magazine publishers
Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to
Four ways to provide quality content and increase digital advertising potential
Digital advertising success depends heavily on the quality of your content. Sure, getting thousands of visitors to your website is
Can you afford to miss priceless insight from successful publishing professionals?
If you want to attend the Audience Development Summit 2012 at the lowest possible price, you must reserve your seat
Could you be building your email list easier?
It’s exciting to get new data on email marketing, specifically when it relates to mobile devices. The world of mobile has emerged so
If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.
Since checking email is a habitual action, and mobile devices are available
It’s a valid question to ask: how does my content look on mobile devices? Your website and email promotions need to be mobile-friendly, or you might lose a lot of
Insight taken from Dan Ambrose, online advertising expert
New types of online advertisements are intriguing. They are a bit different than traditional advertisements and are welcomed by consumers.
Regardless of the acceptance
The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty
Review your audience development strategies after this recent Google change
Google unleashed another round of Panda updates last Monday. Google confirmed the update and announced that less than one percent of
The main point of online advertisements is to gain conversions.
Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.
Successful conversion architecture is clearly labeled, above
Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
Don't expect to increase landing page conversion rates without following these four simple rules
Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart,
A look at the correlation between social sharing and links provides welcomed results
The relationship between SEO and social media is evolving. We can see this in changes Google has made
Five social media tools to increase interactivity to receive more links
More social engagement has reportedly led to more links. This makes sense because when social interaction takes place through sharing
Strategies for increasing website traffic
Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines.
There are
Video content may become a major component in future email marketing campaigns
I recently read an article about video’s place in present and future marketing campaigns. There is no doubt that
Discover helpful information for communicating with a growing population
The mobile industry is booming and it isn’t expected to stop anytime soon.
A report by StrongMail titled The New Rules of Email
Do you know where your mobile attention should be?
The mobile market is on the minds of media brands. This isn't surprising since mobile devices are quickly becoming focal points of
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates
Last week I talked about maximizing the elements you have control of on Twitter. By combining the elements copy formulas, scheduling, hashtags and @s, you can grow an entire
A Twitter schedule that repurposes content can be a huge traffic driver for digital publishers.
Do you spend more time building your email file or your Twitter list?
If you're heavy into
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout
How to become the best copywriter you can be
New copywriters often wonder how to become the best they can be. The key is to focus on tried and true elements
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry,
Email marketing best practices are subject to change
Email marketing can be exceptionally powerful for an organization. However, it can also be very difficult to develop a strategy that works with
More is better, but only when it benefits publisher and audience member
Earlier this year, social media integration in email was only used in about a third of small and medium-sized
The digital magazine publishing industry needs great content to grow
Publishers understand the need for high-quality content. That need may have never been as important as it is now though.
With the
Insight on consumer email trends
There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to
Posting on Facebook feels like traveling to the Emerald City to visit the Great Oz. You post a blockbuster article, or a hilarious behind-the-scenes photo but yet it's some man
Here are a few ways to make your Twitter strategy more comprehensive
Although you may have a Twitter strategy already in place, does it get you the retweets you expect? If
AutoSchedule allows HootSuite users to send social media messages automatically
Many of our community members know that HootSuite is a social media tool we like to use. Its functionality allows for
A few minutes with Clay Hall
I've known Clay Hall for more than 30 years and have had the pleasure of being his consultant for the past seven. Clay is a
Don Nicholas recently interviewed Clay Hall, the founder of Aspire Media. Earlier this summer Aspire Media was sold to F+W Media, and the interview focused on key questions related to
Do your audience development tools help produce a more effective workload?
If social media has become a significant part of your audience development efforts, here are three tools that can help
While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions.
Do your websites and digital products meet the expectations of tablet users?
Understanding what your audience members expect from their tablet experience is important to digital publishers. It’s even more important
New information on tablet usage and satisfaction can help lead to success in the digital magazine publishing market
Tablet owners are happy with their devices, regardless of the brand. This insight
How successful are your email copywriting techniques?
People receive a lot of email. If your email newsletter or promotional piece is included among the dozens (or hundreds) of emails in someone’s
There are too many social media tools for any one community manager to keep up with. Try Googling the word "unfollow" and you'll find dozens of apps with the sole
Tools for Facebook, Twitter and Pinterest that will help build, retain and monitor an audience
Digital publishers can use the popularity of social media in a profound way. With the right
Facebook continues developing its advertising opportunities
It seems, as of late, that Facebook’s goal is to create better advertising options for companies. This notion originally started with a push to make
Designing email newsletter templates and email promotions for mobile devices has never been more important.
Mobile email design is a hot topic as the usage of mobile devices increases. After researching
First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.
A new client
