We all need to understand the importance of the digital paradigm shift
The new digital publishing and digital marketing environment is certainly a place of exploration. Tried and true strategies associated
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How
Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms.
Throughout the years we’ve identified 12 ways publishers
Take advantage of the mobile market by offering great mobile email marketing pieces
Is mobile email marketing your best chance at generating revenue on mobile devices? There’s a good chance it
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing
Updated speakers, topics and roundtables for the Audience Development Summit 2012 – come on down!
No event is ever perfect, but we’re trying our best to achieve that for the upcoming
A look at the CAN-SPAM Act helps publishers stay safe
Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from
Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn't
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality
Through statistics and careful observation, it's clear to see that the tablet industry is growing. Hundreds of millions of tablets are predicted to sell in the coming years, and because
A blockbuster post drives traffic to your website over an extended period of time
Chris and I are working on a webinar about creating blockbuster posts. As I've mentioned before, a
The Mequoda Summit West 2012 highlights some advanced SEO strategies
By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.
It’s the advanced
Do not forget the power of blockbuster SEO posts in 2012
We’ve discussed blockbuster posts before.
In fact, Don Nicholas, CEO of Mequoda Group, wrote a great article on the process
Digital marketing allows for more ways to offer impulse buy opportunities
Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?
For digital magazine publishers
Which Adobe DPS Edition is right for you?
Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are
Discover your best digital publishing assets
As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on.
Beyond providing content on different e-reading
Statistics dictate the need for certain changes to email marketing strategies
Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
Understanding the importance of email marketing in-person
You need to look at email metrics to develop the most beneficial email marketing strategy. Only your specific metrics will tell the story of
Are you properly communicating with your brand’s most important allies?
Connecting with buyers needs to be your priority.
Sure, building email marketing lists is important too, but for a different reason. List
Last week I dug into some research around a tweet's ability to drive clicks and traffic. The results showed that a more personal feed with quirky statements, re-written headlines and
7 ways to reach your Twitter potential
What does your Twitter strategy consist of?
I’d imagine you are at least tweeting the title of each article you publish and adding a link
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
Having an active community is the first step in developing an audience.
The larger the community you have, the quicker your audience will grow.
The community consists of contributors who associate with
Audience development is a constant process that requires thorough research, and hard work.
Besides providing content that your audience is searching for, you need to have a website that is user-friendly,
5 tips for succeeding with digital magazine publishing
The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is
Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012
The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable
Successful digital magazine publishing requires getting found, and optimizing your metadata may help in the process
Digital publishers using landing pages to call attention to their digital magazine content need to
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced
How to send personalized email marketing messages that interest your audience
Email personalization has been stressed by many email marketing companies and consultants throughout the years. The thought was that email
Can you relate to data from earlier this year that shows more sophistication among email marketers? We certainly hope so, especially since it’s likely that your competitors are getting more
As marketing tactics evolve, so does the savvy of our readers. Brilliant new ideas only work for as long as people aren't bored by them. So in a world full
Three websites that help audience development efforts with the aid of images
Digital publishers want to provide a valuable source of content for their audience without breaking the bank on resources.
It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many
Your editorial guide to making work days a little shorter
So you're the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting
Some content publishers are having a hard time with the changes that take place in the digital age. New advances arise before others can be mastered and managed properly. Is
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
Additions for your digital marketing strategy that you can implement and test quickly
Digital marketing trends can be quite broad. Digital marketers and digital publishers are looking at a digital marketing
New methods for increasing click-through and open rates that you may not be trying
We’ve discussed the effectiveness of email marketing numerous times throughout our blog and during live events. There
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with
Developing new channels and partnerships gives strength to online publishers.
Offering content for little or no money puts direct emphasis on the need to have volume. To succeed as digital
5 Tips for Writing & Formatting Email Newsletter Teasers
Which email newsletters do you read on a regular basis?
Like many of you, I subscribe to multiple email newsletters; some for business
The words "spring cleaning" draw up images of folded laundry, clean windows and dust-free shelves. But what about "profile cleaning?" Think about all the social networks you're on, but aren't
What active social media professionals look for in the tools they use
How many stories have you heard about the major impacts of social media? The interesting aspect is that major
Have you been using Google Analytics to monitor social media activities?
For a while, online marketers were questioning the value behind social media. As time goes on, more analytical tools become
These aspects will help your subscription website grow an audience and remain relevant to those consumers
Although there are different types of subscription websites, certain components belong in each of the
The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important
