IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. "Under a 'Hosted Technology Group' program, IDG will set up a LinkedIn
How can a club help you make money?
Mequoda has called one of its paid websites a “membership” website for a decade. Unfortunately, not everyone does as we tell them to
Google recently let publishers know that they'll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of
New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we've seen, but also because
Possibly inspired by social media and user-generated content, there's an emerging trend in publishing and that's co-created magazine content. PBS reports that "global media publisher Bonner Group is experimenting with
On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three
Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and
A 2011-12 growth rate in website visitors of 46% … overall revenues up 50% every year (and solely dependent on advertising) … it’s a dream life for Prime Publishing and
According to Pew Internet & American Life Project's May survey, tablet ownership is on the rise and looks like a trend that's going to continue. In the month of May,
According to PwC, as reported by Subscription Site Central, “The US newspaper industry is expected to decline by 2.5% over the next five years, while the music and consumer magazine
Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest
The Atlantic Weekly debuts on Friday and will feature content from the print magazine and website on a weekly basis. Individual weekly copies will go for $1.99 on Apple Newsstand and
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much
In a recent article over on Magazine.org by Mary Berner, she states that Becky Lang is dead wrong about the future of magazines with a multitude of statistics that say
At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda
Site Speed Most Important for SEO?
A recent article published over on Brafton.com reports that news content readers say they won't read your website if it isn't fast. With 47 percent of
Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I'll be analyzing the editorial calendars of publishers, and given that
Time has decided to make advertising a little more interactive and creative with a new Double Snap model. The ad would start as a regular Toyota banner at the top,
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they
National Geographic has merged all their content in a attempt to “increase publication frequency.” The move was sparked by the fact that Nat Geo has created stories across all platforms
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much
Apple Newsstand is making it easier and more efficient for magazine and newspaper lovers worldwide to gain access to their favorite reads.
Simon Wainwright conducted research on how consumers are
A 70X increase in online revenues over the past decade.
That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news,
A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a
Digital magazine publishing success considers tablet growth and mobile sites too
Digital magazine software initially focused on the app. Although this is still a prominent part of digital magazine publishing, many
Would you like to see an increase of 700% in your monthly email marketing statistics?
Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like
