Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

2 Actionable Approaches for Content Licensing From EatingWell Media Group

How custom content and direct to partner deals work for EatingWell Partnering with similar brands can lead to a second home for your content, and mean more revenue for your publication. In

Subscription Website Publishing

The “Walled-Garden” Approach: How The Boston Globe Will Keep Free Subscribers Happy

The new split business model for subscription websites So you're a newspaper or magazine who's watching the other publishers scramble around to create a solid online business model that will hold

Audience Development Strategy

Learn How to Increase Open Rates and Response Rates

Our Free 10 Email Newsletter Design Best Practices white paper will teach you how Download your free digital copy of 10 Email Newsletter Design Best Practices now An impressive email newsletter will

Multiplatform Publishing Strategy

Marketing in the Social Networking Age

Social Networks Are for More Than Being Social Networked individualism. What does that mean for businesses in search of keeping and attracting customers? As more and more people become social networkers,

Subscription Website Publishing

Write Better Landing Page Headlines With These 4 Tricks

Convince your would-be customers with facts, not hype A salesletter is defined by the headline it reads. The headline is often written in the largest font, with the boldest colors, and

Multiplatform Publishing Strategy

2 Creative Ways to Leverage Content While Establishing Brand Recognition

Learn from experienced online publishers at the Mequoda Summit West 2011 In the Mequoda Daily yesterday, we discussed five ways to leverage content to build a bigger audience. Those strategies were shared

Multiplatform Publishing Strategy

Tips for Selling Ads From Ad-based Models

It Pays to Listen to Those Selling Online Ads “We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift

Digital Magazine Publishing

The iPad’s Impact on the Tablet Market

Some remarkable statistics for the online publishing world’s game-changer After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer. During the 4th quarter

Multiplatform Publishing Strategy

5 Ways to Leverage Content to Build a Bigger Audience

How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand

Multiplatform Publishing Strategy

Learn and Profit from SIPA Chapter Meetings

Chapters, Too! SIPA Chapter meetings are another way to get strong value from your membership… At a New York City SIPA Chapter Meeting a short time ago, consultant Matt Bailey was on

Digital Magazine Publishing

In-App Purchases Become a Growing Revenue Stream

New data shows growth for in-app purchases Mobile apps are an evolving industry. With an estimated 60 million Americans owning a smartphone, the evolution in mobile apps can mean a new

Subscription Website Publishing

4 Website Homepage Design Tips for Everyone

Building a website homepage that completes your goals We have built an entire website design scorecard to guide you in the direction of building an action-worthy, profitable and endearing homepage. The goals

Multiplatform Publishing Strategy

What Content-Based Products Can You License?

Successfully licensing products will generate growth for your online content-based business In the Mequoda Daily yesterday, we discussed ways of generating revenue with content licensing opportunities and three goals for the

Audience Development Strategy

5 Things That All Viral Videos and Articles Have in Common

Business practices for making viral content that gets shared Even the best marketers can't come up with the task of "making a viral video" because in the majority of cases, a

Multiplatform Publishing Strategy

Three Goals for Content Licensing

Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams 2011 is the year of content. 2010 brought new advances in technology with

Week in Review: January 10th, 2011 – January 14th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Would You Be Interested in Saving Online Advertisements?

Scott Kurnit, founder of About.com, hopes so Do you remember the first advertisement you saw on the Internet? I surely don’t. Scott Kurnit, the founder of About.com, wants that change. Moreover, he

What Is Editorial Management Supposed to Be Like?

Audience Development Strategy

What Is Editorial Management Supposed to Be Like?

A day in the life of an online editor isn't just about writing blog posts If you're a new online editor or simply a blogger who's ready to organize, you must

Multiplatform Publishing Strategy

Discover Principles for Your Content Marketing Strategy in 2011

Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age Download your FREE digital copy of Content Marketing Strategy 2011 now Since many Internet marketers and online

Multiplatform Publishing Strategy

Your Paths to Lock Onto – from Other Publishers

Trends That Publishers See Coming Your Way Here is our quarterly review of trends or paths that your fellow publishers and colleagues want to lock onto in the coming months. 1. Rick

Audience Development Strategy

9 Tips for SEO While Engaging in Social Media Marketing

Learn how to get your articles indexed and ranked quicker Search engine optimization and Social Media do go together. Sometimes however, people engaging in social media don’t realize that they could be

Audience Development Strategy

The Four Simplest Ways to Increase Website Traffic

Daily tasks for increasing website traffic with little to no effort While we search and search for new and innovative ways to get more people to our website, there are still

Multiplatform Publishing Strategy

Using Content Marketing to Sell Products, Subscriptions and Live Events

Hours of live commentary and actionable strategies for Content Marketing In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and

Multiplatform Publishing Strategy

New Online Disclosure Rules Reach the U.K.

New Online Disclosure Rules Reach the U.K. A little over a year ago, the Federal Trade Commission set specific disclosure obligations for the sponsored online media promotion of products and services.

Multiplatform Publishing Strategy

Notes & Quotes from Affiliate Summit West

Tips from top bloggers on how to get them to write about you This week I was in Las Vegas for Affiliate Summit West, just to simply learn a few tricks

Multiplatform Publishing Strategy

How to Achieve Great Content Marketing

6 Components of a successful content marketing strategy Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch

Multiplatform Publishing Strategy

Motivating Employees: Feedback and Autonomy Matter

Want to motivate employees? Feedback and autonomy. Interesting coincidence. Had lunch with a close friend on Sunday to catch up. Midway through, he said, “Oh, I didn’t tell you my great

Content Marketing Strategy #2 – Use Many Platforms

This free report from Mequoda Group discusses principles of a successful content marketing strategy that online publishers and content marketers are currently utilizing to create communities around their content (Nationwide)---The Internet

Multiplatform Publishing Strategy

Components of a Fascinating Corporate Blog

Why corporations decide to have a blog Companies of all sizes have been implementing blogs, or planning on implementing blogs this year. eMarketer is estimating that 40% of US companies will manage

Audience Development Strategy

Increasing Open Rates With Better Email Subject Lines

Email copywriting tips for getting your emails opened The industry average for open rates is 20%. We can agree, because our open rates and those of our clients (though some are

Audience Development Strategy

Overlooked Ways of Promoting Your Freemiums During an SEO Campaign

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums. Following

Multiplatform Publishing Strategy

SIPA Member Profile: Biehl Writes His Own ‘Classic’ Story

Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C. SIPA: What was your first job out of college and how did you get into this business? BIEHL: In the early

Audience Development Strategy

A Big Reason to Optimize Your Website for Mobile

New Twitter stats from CES show how mobile is important to the social media company The Consumer Electronics Show, also known as CES, wrapped up yesterday, January 9th in Las Vegas,

Audience Development Strategy

Video Email Marketing: Is 2011 The Year For It?

Will you be testing video email marketing to increase click-through rates this year? Late in 2010, many different marketing research companies has posed the question, "will 2011 be the year for

Audience Development Strategy

SEO Campaign Management: 5 Ways to Promote Your Freemiums

If you build and promote it, they will come Creating and updating your freemiums should be a goal for 2011. Information changes, strategies get updated and your keywords may not be as

Week in Review: January 3rd, 2011 – January 7th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Trading Newspapers for Tablets: 3 Numbers to Watch

As US tablet sales are projected to hit 70 million in 2011 and 2012, online publishers are paying closer attention to tablet revolution The launch of the iPad in 2010 was

Subscription Website Publishing

New 2011 Federal Laws for Selling Subscription Websites

President Obama signed the "Restore Online Shoppers’ Confidence Act", so here are the rules that apply to us. A Subscription Website is an online information product. It is a gated, content-based

Content Marketing Strategy #1 – Understanding User Needs

This free report from Mequoda Group discusses the seven principles of the content marketing strategy that successful online publishers and content marketers are using Content marketing has become a token of

Multiplatform Publishing Strategy

What to Make of New ‘Shoppers Confidence’ Law

New ‘Confidence’ Law May Need Your Attention On Dec. 29, 2010, President Obama signed Bill S. 3386 into law, the “Restore Online Shoppers’ Confidence Act.” The vote passed by unanimous consent

Audience Development Strategy

Social Sign-On for Social Shopping in 2011

How retailers are now utilizing social media Social sign-on is quickly becoming popular among online retailers. The process allows consumers to log into their Facebook account instead of registering as a member

Multiplatform Publishing Strategy

Who Said ‘Don’t Procrastinate’?

Making the Right Decision May Require Some Time Finally, I have found an authoritative source—no less than Kiplinger—telling me that something I have occasionally done all my life is indeed a

Audience Development Strategy

New Survey Shines Light on Twitter Users

Twitter has become a subject worthy of research A new survey from the Pew Research Center’s Internet & American Life Project examines Twitter users. This exclusive study is the first of its

Audience Development Strategy

How a Tweet Can Boost Your SEO Campaign

Three tips for getting more re-tweets to boost search engine rankings Last month, both Bing and Google confirmed that Twitter has a direct impact on search engine rankings. We reported this

Multiplatform Publishing Strategy

Content Marketing: Three Elements to Success for Online Businesses in 2011

With the New Year here, let’s all prepare accordingly Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011. Let’s face

2011 Trends to Get on Board With

'Trendwatching' Sets Table for 2011 Main Courses Trendwatching.com, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched.

Audience Development Strategy

Reaching the B2B Crowd with Video

See which age group of executives prefers your video content How often do you consume video content? What actions do you normally take after watching a video? Does it spur you into

Subscription Website Publishing

Website Architecture Guidelines for Grabbing More Emails

Tips for building your email list with a more effective website Website success depends on providing incentives to encourage visitor email registration. Email registration permits the website to follow-up with visitors

Subscription Website Publishing

The Rapid Conversion Landing Page, Step-By-Step

SEO Campaign Management 2011 will contain all you need to know about the RCLP In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP). They

Multiplatform Publishing Strategy

SIPA Member Profile: Longenecker Sets Sales for Big Profits

Rick Longenecker, President, Armature Group, Maplewood, N.J. SIPA: What was your first job out of college and how did you get into this business? LONGENECKER: I worked at various jobs to pay

Mequoda is an active member of the following industry associations:

By using this site, you agree to our Privacy Policy.