Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup
Joanna Coles, editor of Cosmo, recently wrote an article for AdWeek that shares her opinions on digital publishing and printed content.
“Digital disruption has been fantastic for the publishing industry. It’s
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including
The Guardian is reporting that The Financial Times is consolidating to a single global print edition in the first half of 2014. Roy Greenslade writes, "The Financial Times is to
The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business
It looks like "native advertising" has caught the eye of the Federal Trade Commission, again. Paid Content reports,"On Monday, the FTC announced that it will hold a workshop on December
The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,"On Monday, the magazine is introducing four new subscription packages. It is trying to attract
Barnes & Noble is in a tight spot with their Nook Book reader. Motley Fool dissects their latest quarterly results, saying "in the company’s most recent results, sales from Barnes
iPad publishing for the rest of us. Thats what the Netherlands-based company Prss hopes to achieve with their new platform. Prss hopes to be faster than other publishing platforms and
New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help
New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we've seen, but also because
Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like
Three issues on the functionality and design of digital magazines
There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.
Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in
For successful landing pages, best practices are mandatory
At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality
Digital marketing allows for more ways to offer impulse buy opportunities
Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?
For digital magazine publishers
5 tips for succeeding with digital magazine publishing
The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is
New technology brings advertising opportunities for digital magazine publishers
Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have
Tips, changes, and growth for digital magazine publishing
I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans
Tablet usage and functionality may lead to changes, dictating how and when digital publishing distribute content
Tablets, and the iPad in particular, have become the digital edition of the daily news.
Digital magazine publishing tips from around the web
If you’ve already worked out the formatting, design and content structure of your digital magazine publishing efforts, then it’s time to consider some
How presentation is evolving to make life easier for digital magazine consumers
Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to
Some reputable industry researchers believe tablets have reached a critical mass
For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners,
Tablets are leading to interesting digital magazine publishing engagement from users
Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.
With
What will digital magazine publishing apps look like in the future?
What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this
Google Currents can help digital publishers distribute content and build their email marketing lists
Mobile email and mobile website design have become topics of interest to digital publishers since the popularity
A recap of informative pieces on digital magazine publishing
Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to
The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics
The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers.
In addition
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand
When social conversations are the norm online, you need to be harnessing them properly.
If your audience is inclined to share their time with you via social media, you need to
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need
Looking to the future and acting upon it now
Thus far, content publishers have been actively discovering the best practices for digital content marketing. They've been analyzing their publishing assets and
Do you recognize the keys to a sustainable, integrated digital publishing plan?
As a publishing professional, what do you consider to be the greatest areas of concentration for your work?
Many digital magazine apps are still underperforming due to some of the following reasons
With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and
Are you looking for ways to optimize your entire digital publishing business?
Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.
For instance, the
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
Digital magazine publishing is about opportunities.
Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for
Hundreds of millions of tablet devices are expected to be in the market within the next few years.
Those expected numbers will create a large consumer base; especially since tablet owners
