Tag: Marketing Director

The only thing standing between you and more revenue is better landing and order pages. But how are you supposed to know what to test, beyond copy, images, and the words  

I'll make this quick because I know you're busy. You’re invited to join us on December 8 at 1:00 PM ET for a FREE webinar, 7 Subscription Landing Page Tests  

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They  

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture their attention. If you don’t succeed immediately, they're likely  

Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven? If that sounds like you, then you're invited to join us  

I'll make this quick because I know you're busy. You’re invited to join us on October 13 at 1pm ET for a FREE webinar, The 7 Email Marketing Templates You Need to  

Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with  

Do you feel like working at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love working  

Publishers who peaked over the last 12 months of a pandemic by selling subscriptions had a few things in common. The first is that they had an all-access product, which  

As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success.Over the past year, we  

Do you feel like being quarantined at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love  

Are you like most publishers, who want to know how to best leverage their existing subscription website to convert more visitors into email subscribers, but aren't sure what to test  

Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners. BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac  

Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners. Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda  

Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger  

How you manage, update, and optimize your blockbuster articles can make or break your organic traffic growth. Although blockbuster management is core to the Mequoda Method - and a topic  

In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.  

Time Inc. adds to its subscription website offering; SNEWS and Smore launch new sites A brand can enhance its value through its subscription website offering, in addition to the overall design  

Ask yourself these seven questions before starting your journey towards digital magazine transformation I'm going to go ahead and assume if you're reading this, you have a print publication who is  

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own. Legacy sources like direct  

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions It's true that users prefer familiarity in digital magazines. As soon as you begin  

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees As a new year gets underway, some multiplatform publishers are tackling  

Mequoda Method for the win This is a cautionary tale about online publishing strategies … a parable, if you will. It involves no actual Biblical references, and no real-life publishers were  

Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest At Mequoda, we talk a lot about your minimum information unit,  

Mequoda wants no publisher to be left behind I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make  

This certified Mequoda Master will step into Ed Coburn’s shoes We’ve come a very long way since 2013. Back in the day, Mequoda was a modest 15-person organization, with one lead consultant  

What if you want to learn a little more about your magazine competition? You can't just go up to them and ask. I mean, maybe you'll bump into their marketing  

Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there Sixteen years later, I can still remember the day a large publishing company,  

The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review Advertising your business on social media, particularly one like LinkedIn, is a tricky  

Let's start the week with personnel moves both major and minor, per Folio:, plus a look at how digital ad revenue did in 2014 according to the IAB.  

Don’t overlook this powerful revenue stream When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace  

In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication  

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up. And here’s a secret: Niche publishers have a hidden advantage in competing for digital  

The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by  

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success In order to succeed online, publishers need to have staff  

The resulting product may not reach the level of Law and Order meets Homicide, but two Hearst brands are planning a crossover episode of their own.  

Field & Stream gets it right the second time If you’ve read this blog for a while, you know that we’re big fans of Bonnier Corp. for its embrace of digital  

When we first heard about Google’s new Play Newsstand for Android devices … we were underwhelmed. “Ah,” we thought, “Google is about to prove once again that they may understand search,  

As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is  

National Geographic has merged all their content in a attempt to “increase publication frequency.” The move was sparked by the fact that Nat Geo has created stories across all platforms  

I'm a big fan of planning. And I believe that your website is a reflection of your entire business and business model. A visitor to your website should quickly be able to  

Where there’s a search engine, copywriting must follow Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to  

Three critical questions every website publisher must answer. Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal  

Making new technology part of your everyday Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is  

Lessons Learned From UK Publishers Study The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He  

Special Reports Highlight New SIPA Website The new SIPA website houses a treasure trove of information on the industry. One of the best sections is the Resources where the Specialized  

Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago SIPA: What was your first job out of college and how did you get into this business? RACHEL: I graduated in Journalism with  

Thoughts on ROI for Social Media Efforts I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should  

Barbara Weckstein Kaplowitz, Big Huge Ideas, Potomac, Md. What was your first job out of college and how did you get into this business? Assistant to director of research and communications, Local  

There’s Gold in That Content! Manage it. Many of us create content almost every day for our business or company—or association. But are we keeping track of that content in the