Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but social-media-optimization.com is a
A look at recent email marketing data shares statistics on open rates and click-through rates
Today we have more data to share on email marketing campaigns throughout 2011 and the first
The debate on email size continues; however, one study offers some suggestions
The length of emails can certainly make a difference in whether or not it gets read. One best practice
Does one of Facebook’s featured ad types work better for your audience? Let’s take a look at your options
Hearing the term “Sponsored Stories” makes me immediately think about digital publishers.
From Facebook to PPC, all online advertisements have some elements in common
Online advertisements have some traits in common. Although the content will always change and be dependent upon industry expectations,
Online publishers building social media and email lists need to pay attention to these tips
It is increasingly difficult to convert visitors into subscribers. Many feel the fatigue of being on
Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and
3 Tips for Choosing the Best Website Name for your Media Company, blog, Portal or Subscription Website
Over the past decade or so, I've had the privilege and downright fun of
Website homepage ideas that will help you create a functional website
Whether you are creating a website from scratch, or you have launched a website and want to improve upon its
Is responsive website design the future for digital publishers?
As websites optimize for growing mobile demands, popularity turns towards responsive website design. Although not a new technique for designing, digital publishers
Four webinars that will help you define, optimize, and analyze your website’s content
How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its
Digital magazine publishing receives data on how mobile devices are used
What are some of the most pressing questions you have about mobile device usage? As digital magazine publishing heads to
Research paints a picture of the current mobile device shoppers
Reaching audiences with products is a concern that digital publishers face. The introduction of mobile devices has shown a connection with
Digital magazine publishing utilizes social media to increase sharing opportunities; are you utilizing these three tips?
The presence of social media is all around us. Even when people aren’t actively engaging
Every day digital magazine publishing potential is growing
It’s amazing to be an inside component in a growing industry. It isn’t an experience that happens too often, but ever since mobile
Ways to get the most from your email marketing activities
As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing
An approach you should consider while crafting each email subject line you test or send
By now you’ve probably read our free report on the most successful email subject lines used
Tips for better email marketing practices
Theories on what works the best in email marketing are great, but they aren’t complete. Even those who share their theories and have actively used
Today we are focusing on multiple blog posts from CMS Wire relating to website analytics. CMS Wire is a great site that focuses on website analytics news and is the
A video can tell customers more about your business than any words can represent. While a storybook written in words offers room for imagination, a video without any words can
When it comes to creating videos, the first thing to consider is the content you are going to incorporate into the piece. Although popularity of digital video content is high,
3 popular formats to consider while creating video news content for YouTube audiences
The popularity of YouTube is not new. However, some of the most popular videos have been the focal
Analytics only have value to those who know how to interpret the data
We’ve been talking about video content a lot lately because it is one of the cornerstones of online
What do you do?
Starting tomorrow, Kim and I get to spend three days with online publishing and marketing professionals in New York City. The mix of individuals includes an amazing
Digital magazine publishing is at a really exciting place in its evolution. It’s currently residing where digital devices and consumers can reach it. This is exciting because magazines can remain
Do you suspect that a digital app resembling an optimized website will be of interest to your audience?
Usage, and continued usage in particular, has been varying for apps. Due to
Today we're focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content
Tablet usage and functionality may lead to changes, dictating how and when digital publishing distribute content
Tablets, and the iPad in particular, have become the digital edition of the daily news.
Digital magazine publishing tips from around the web
If you’ve already worked out the formatting, design and content structure of your digital magazine publishing efforts, then it’s time to consider some
Have you considered this potential digital magazine publishing revenue stream?
What are you using your tablet for? Many are spending evening hours with their mobile devices, reading news and browsing the
Email marketing continues to be a valuable resource online and updated statistics helps email marketers prepare accordingly
Every time I come across stats related to email marketing activity, I get excited
Email marketing advice helps put actions in perspective
I’ve been scouring the Internet for email marketing advice that focuses on the holistic approach. It’s nice to find a variety of opinions
Don’t rely on your tried and true email marketing efforts; they won’t always work
Email marketing, like most of the digital environment, has been changing. The reputability and usage has remained
Email marketing isn’t always easy. These days there’s so much junk email that it can be very hard to get your readers to open emails, let alone create a connection
What is a good article length to strive for?
When taking article length into consideration, the type of article needs to be addressed first. Do you have a full-length story to
Tips for developing your editorial strategy
Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few
The Digital Publishing Bootcamp will kick off in New York City next Tuesday, July 17. If you already have your seats reserved, you’re probably preparing questions to ask during the
In case you hadn't noticed, we've been reworking our event programming over the past couple of years. For 2012, and on into 2013 we settled in on for public programs.
How will digital publishers succeed with audience development through mobile devices?
There are a few possibilities for developing revenue streams for digital publishers. Of course, selling digital products and subscriptions are
Audience development efforts should focus on popular activities
A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using
How presentation is evolving to make life easier for digital magazine consumers
Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to
From print publishing to digital magazine publishing, a blog can be hard to start with a good strategy behind it
Some publishers are only familiar with providing content. They don’t necessarily
Being on top of consumer metrics wasn’t always a strong point for print publishers. Sales and reviews have been used to gauge interest, but metrics are now being used in
The road to digital publishing success is long, scenic, and freshly paved. With the help of a vibrant online community and growing markets of smartphones and tablets, publishers are regaining
