Some reputable industry researchers believe tablets have reached a critical mass
For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners,
Five email content types that benefit receiver and sender
A good email strategy benefits both parties. The email recipient gets informative or entertaining content, and the sender gets the chance to
If you're interested in reading this, you're probably already aboard the video train, right? Choo-choo!
No, but seriously, video hosting is one of those things where you really want to decide
A brief guide to get you on your feet with video production
The startup costs associated with creating high-quality video are minimal, especially compared with what they once were.
Today, you can
Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital
The recent Facebook IPO and surrounding uproar has created a robust discussion about the future of online advertising business models.
Advertising works for a couple of fundamental reasons. Advertising works when
5 ways to monitor and optimize your digital app publishing activities
Digital magazine publishing apps will not sell themselves. It may be unfortunate, but they do not exist under the pretext
A couple of social media tools that will help your audience development activities on Twitter
How are you developing audiences with your social media activities? I know some online editors and
Digital magazine publishing can succeed with the help of well-designed apps
Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted
Email marketing is used by 78% of marketers. Similarly, email newsletters are used by 59% of marketers. These stats were reported by eMarketer, and they came from a survey from
A look at quickly growing app categories
Not every medium will work for every digital publisher. Some digital publishers focus solely on their written content – be long-form editorial or fiction.
Other
Let's face it, if millennials were a brand, then the "Occupy" movement didn't do much for their image. It did however reinforce the enormity of the upcoming consumer generation and
Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic
YouTube clearly doesn’t want its users bouncing from the site and going to the
Murphy to explain new hiring guide at SIPA 2012
“Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting
Your survey answers will guide our content decisions
I had a great conversation with Ryan Stillwell yesterday. He is the vice president of sales for Mortgage Success Source, LLC, and
A challenge from some SIPA 2012 speakers
Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22.
1. Which of these choices is NOT on Jeanne Hopkins’
Rodney emphasizes user-created content at SIPA Munich
More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow
It May Be Time to Get on the eLearning Curve
According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on
The art of audience development blogging requires great service journalism wrapped around a best-selling product
While audience development blogging can take many formats, I teach my clients three basic templates to
Six valuable messages and the sessions to cover them
The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant
Simple tips for adding links on your YouTube channel
Your YouTube channel isn’t only for presenting video content. It is another extension of your brand and should be designed to send
From the beginning, Facebook has had a focus on visual components. Much of the original work on the social network was about showing pictures of individuals.
This concept has continuously grown.
Eight SIPA members tell what the single-most successful thing their company is doing now
1. More than one portfolio company I’m working with today is having success using the same process:
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that "revenue increased, in part because it served up 42 percent more
TweetChat Yields a Screenful of Video Tips
It’s revealing no secrets to say that video has become a huge tool for engaging and selling on the Internet. How many of us
Songwriting Brothers Show What a ‘Small World’ Can Do
One day in the early 1960’s, Walt Disney called brothers Robert and Richard Sherman into his office “and gave them a
How does your audience prefer to consume content?
Some digital publishers have it all figured out. They know their audience, it’s been the same for decades, and although some have taken
eMedia Vitals pointed out last week that five major magazine and blog publishers redesigned their websites recently. After studying their before-and-after looks using the Wayback Machine, it's obvious that all
On Awards, Content, Integration and European Privacy
It’s all about awards here at the SIPA office for the next couple days. The deadline for our SIPAwards competition is tomorrow, March 2.
You Can’t Just Rest on Your Good Scents
At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for
12 Good Reasons to Enter the SIPAwards
“To be good is noble; but to show others how to be good is nobler and no trouble.”
“Be careful about reading health books.
Where is the future of email marketing headed?
It would seem natural that two popular mediums should integrate well.
First, let’s look at email and social media. Some companies have integrated
Some digital publishers discover relevant information by surveying their audience
The publishers who survey their audiences and do not experience the survey results they expect may be asking the wrong questions.
For
Mequoda Alumni, what are your most memorable parts of past Summits?
It’s hard to choose the most memorable moment from past Mequoda Summits; there are just too many options to pick
Apple's iBook announcement last week has the industry buzzing. Their iBooks Author software gives anyone the power to quickly create a well designed and media-rich iPad-ready book. If you're thinking
We've recently installed a "fan gate" or "like gate" application on that Facebook Fan page you just visited. A fan gate is used to entice people to like your page.
Are you looking for ways to optimize your entire digital publishing business?
Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.
For instance, the
Tablet and e-reader ownership rises dramatically
Now we know what presents everyone was buying over the holidays—for family and themselves. Tablet and e-reader ownership almost doubled in the last month. And
Daily publishers create and distribute a lot of high quality content. However, only certain pieces of content can be considered the ‘best’.
The best content does not take into account the
In a digital world where engagement is vastly important, video content, when used appropriately, can help boost website traffic and audience interactivity
Have you been looking for innovative ways to generate
Are you looking to make groundbreaking changes in 2012?
An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others
A personal video recording studio isn’t as expensive as it once was.
With online video popularity growing at a faster rate than television ever experienced, media companies are enhancing their content
Give your story, and audience, a fine tuning with the new rules of social media PR
In PR Newswire's 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice
