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Tag: yahoo

The Only 3 Link-Building Strategies You Actually Need to Raise Domain Authority

Last week we talked about how to measure your domain authority, and this week I’d like to talk about how to improve it through link-building strategies.

A client of ours, when they first launched their Mequoda System, had a domain authority of 27, which is not a bad or unusual domain authority for a publisher, but when the scale is 0 – 100, you always want to get as close to the top as you can. However, soon after, they acquired and assimilated with a publisher who had a higher domain authority, which raised their score to 40 over the course of 18 months while they adopted and integrated the new content. The major change? A massive number of high domain authority inbound links that they inherited.

The Most Profitable Websites Have Mastered this Simple Advertising Strategy

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large media company.”

Further, he advised that “scarcity” is the only advantage left to media companies, and they’ll have to create that with their unique content or unique services to advertisers. Luckily for the niche subscription website publishers we advise, scarcity comes right along with being “niche,” unlike larger publishers competing with Yahoo and CNN for cost-per-click (CPC) dollars.

Audience Development Shines Like it Did a Decade Ago

Organic SEO, email, syndication, social and video still among top audience development strategies
Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance. Audience development has evolved through the years, but some of the most time-tested strategies are still successful and being used today.

We begin today’s news with

Audience Development Evolving Through Social Media Channels

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We’re seeing more publishers partnering with Facebook for distributing content as part of an audience development strategy. Part of this content strategy is focusing on Instant Articles and how more advertisements can be placed within Instant Articles. MediaPost reports, “Unveiled in

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

How Fake News is Making Real Publishers Look Good

Thanks to fake news, there’s a surge of interest in “real news” sites, which could turn the news industry around
We’ve written a bit about fake news lately. How Google is banning it, how Facebook is blocking it, and how it’s being blamed for the results of our presidential election. But one thing I find interesting

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

Choosing Website Color Schemes: 16 Tools for Designers

Branding comes into play when choosing colors for your website. Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or relaunch their websites, causing the “color” question to be taken into serious consideration.

If you’re redesigning your website, or simply enjoy the art of color, consider these popular website color schemes and the tools that helped develop them.

Choosing the Best Content Management System for Digital Publishers

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS is one of the most important decisions publishers make today.

When it comes to choosing the best CMS for your digital publishing business, you can find advice from vendors, marketers, editors, sales people, technology experts, web developers, and even consultants. Although there are many choices, publishers need to stay focused on their goals when selecting a system.

Magazine Circulation Numbers: Niche Publishers, AAM, and More

Magazine circulation numbers are by definition always changing, but we’re at a crucial juncture when it comes to these stats.

For instance, it’s hard to believe, but the Alliance for Audited Media is just now establishing standards for magazine apps, because they’re helping publishers with audience development. And elsewhere, recent numbers give us a good idea of which niche magazines are succeeding, and which aren’t.

Digital Magazine News: Time Inc., Wired.com, New Republic

Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to our website.

Luckily, we have sources like FishbowlNY to draw from. Let’s take a look at some recent articles on industry goings-on, starting with one of our favorite, most fascinating topics of 2015 — the Time Inc. digital renaissance.

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we’ve tackled everything from choosing profitable subscription models, to choosing the best colors and fonts for your redesign, and pricing your subscription websites appropriately. However, there are a

Online Ad Revenue Experiences Unprecedented Growth

For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge’s The Rime of the Ancient Mariner: “Water, water everywhere, / Nor any drop to drink.”

Here’s the thing: The money is there to be had. Marketers are ready to spend — are spending as we speak — across desktop and mobile. On sites, apps, and social media channels.

But if you don’t have the right infrastructure, content distribution strategy, audience development, and magazine business model in place, it’s like stepping inside one of those old game-show cash chambers with your hands tied behind your back.

5 Signs of Bad Website Design & How to Fix

Websites are not magazines (most of the time). However, magazine content can be the basis of a successful periodical website that follows the basic rules of periodical website design and content management.

Publishing Social Media News: Ads, Millennials, Video

The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an optional arm of your strategy – it’s required to help promote your content, of course.

But too often, digital magazines treat social media as a formality,

Social Media Standards Released by MRC

With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only a matter of time. Now, the Media Rating Council has done just that. Keep in mind, of course, that no matter how these guidelines shake out, you must maintain a regimen of your own when it comes maximizing the potential of social platforms. Minding your own store with best practices on social media will make it a lot easier to generate digital ad revenue down the line.

MediaPost reports on this development and several other interesting ones in recent articles.

What Are the Colors of Online Marketing Success?

If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. They all seem to use the same four colors.

It’s true. Many websites use the same basic color scheme with slight variations. Usually those four colors include two shades of blue, a shade of gray, and a shade of yellow or ochre.

White is the predominant background color, with a pale blue coming in second.

A Successful SEO Press Release Example

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them, however there are secondary efforts too. After publishing, you may contact a few journalists that typically cover your niche. At Mequoda, we also keep track of their social media handles, too, so we can follow up with a Tweet.

When performed correctly, our SEO press release example will help you gain visibility for the topics you cover. After creating your press release, you should begin the SEO process. This is where online PR incorporates aspects of SEO campaigns. With your press release optimized for your keywords, you will be positioned to receive coverage on these topics.

Publisher Data: Casualty of Ad Blocking, Catalyst for Change

Publisher data is a broad term, but executives and sales staff know that they want more of it to develop long-term strategies for their content. But what happens when your user information is dwindling rather than expanding? Digiday reports on this trend and other industry news. Let’s take a look at a few of the site’s recent articles.

Email Marketing Tips: 10 Email Feedback Loop Lists

Mitigate spam complaints by finding out who’s putting you in the junkbox

An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.

Whenever someone hits the “junk” button, they’re basically sending a complaint. Too many of these complaints will blacklist you from certain ISPs.

Could Meerkat Become an Essential Publisher App?

We know, we know: It’s a stiff challenge to keep up with all of the emerging social and sharing opportunities for publishers. But one new publisher app is gaining immediate traction, and its rise dovetails nicely with a big need for any multiplatform endeavor: a push for better video operations.

Bloomberg Digital Ambitions Built on Multiplatform Approach

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign.

Yahoo’s Mobile Advertising Revenue Expected to Grow

Yahoo is growing in the world of mobile advertising, according to new data from eMarketer.

Yahoo Launches Digital Magazine

A new DIY digital magazine is hitting the web and it comes straight from Yahoo. TheWrap has the story.

New Digital Publishing Strategy for ‘The New Republic’?

Some major publishers recognize the opportunities for expansion that are found in digital publishing and have taken to hiring new staff members with a digital edge. This is the case at The New Republic, as Folio reports on the hiring of its new CEO, Guy Vidra.

Facebook for Publishers: Will Facebook Become More Valuable?

Facebook may be releasing a content-recommendation initiative, reports Digiday. If this is the case, the social media giant will be following the moves of other socially-involved websites like Yahoo and Google.

The Four Foundational Multiplatform Building Blocks

Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we’ve rolled out a foundation of what we consider the most essential building blocks of a multiplatform publishing system. We believe that by using these building blocks, any publisher can

Mobile Tactics Increasingly Utilize Curation

As they develop and refine their mobile content strategies, publishers are more and more mixing in curation with original stories, Digiday reports.

Magazine Reading Experience Desirable for Digital

More and more, digital content providers are emulating magazines in both presentation and hiring practices in order to better impress readers and advertisers.

Long Content Can Attract Readers, Advertisers

Joe Hyrkin writes in MediaPost’s Publishing Insider that short teasers and social media are funneling readers who seek more substantive magazine-style journalism to the right forums for long-form content – and that this phenomenon makes for a great selling point when it comes to advertisers.

Yahoo Magazine Will Focus on Movies

Yahoo has launched its new digital magazine covering the film industry, appropriately titled Yahoo Movies, and has stepped up its native advertising and content marketing efforts, TheDrum.com reports.

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

WhatsApp Benefits Becoming Clear for Publishers

While WhatsApp has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.

Digital Dollars Increasing for Media Advertisers

Digital advertising spending is set to increase faster in the media and entertainment industries than in any others, according to eMarketer’s “The US Media and Entertainment Industries 2014: Digital Ad Spending Forecast and Trends.”

New Internet Neutrality Rules Have Publishers Wary

As we wait for another round of voting in mid-July, Digiday considered the publishing implications of the FCC’s decision last week to officially consider Chair Tom Wheeler’s proposed new rules on Net neutrality.

Mobile Innovations a Response to Ad Market

As they grapple with uneven mobile ad rates and inventory, publishers are looking inward to construct new models.

Four Audience Development Best Practices from the May 2014 Mequoda Intensive

Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we discovered had taken a sledgehammer to the visibility of publishers in the audience during the week of the conference for no reason at all. Now, like Google, Facebook is keeping us all on our toes with their algorithm and how they choose to tweak it.

Economist App, Others Disaggregating Content

Digiday reports that publishers are increasingly going with an “a la carte” digital approach as opposed to the more traditional “all you can eat” one.

NewFronts Brings Publishers, Ad Buyers Together

Next week will witness 21 companies try to woo media buyers at NewFronts with a showcase of content, format, and programming.

The New TIME.com Design: Same As the Old TIME.com?

It’s all good until you see that money still lying on the table.

That’s how we think of TIME.com here at Mequoda. Last week it unveiled its new website design, to the general praise and adulation of the industry.

How Portals Maximize User Satisfaction

One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US alone average 3 million per month, and its Online Media Index (OMI) is a healthy 3.61, meaning it has more than three times as many website visitors as it has US circulation.

LinkedIn Launches Publishing Platform

GigaOM is reporting that LinkedIn has officially launched its new publishing platform to all users today.

Google Releases "Top Heavy" Search Update

Search Engine Land is reporting that Google has released a new search algorithm update named “Top Heavy”. Barry Schwartz writes, “Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm.

Yahoo Introduces News Digest & Magazines At CES

Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety’s Marc Graser writes, “His new digital magazine that presents technology stories to general readers in a tile-like format without banner ads. Magazine launched Tuesday as an app. Yahoo Tech is one of many new digital magazines the company is launching to offer up news and articles to its users in a new format.”

Top 10 Digital Magazine Publishing Posts of 2013

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

The Blog Subscription Website Business Model

A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription website blog. This is one of the three affinity (free) subscription website models that Mequoda has documented. The free sites are often paired with one of the six premium (paid) models to drive traffic, convert visitors to subscribers and keep the audience engaged.

ASME’s New Guidelines for Native Advertisements

American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age’s Michael Sebastian reports, “New language suggests magazines use the term “sponsored content” to help set apart native ads, which usually are designed to mimic a site’s editorial content.

National Geographic Turns 125

For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at National Geographic’s illustrious history.

The Periodical Subscription Website Business Model

The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety.

Periodical subscription websites may also be called news sites, online newspapers, online magazines, online newsletters, or online journals.