Are digital magazines more valuable as newsstand sales drop? It seems there’s an opportunity for digital publishers, especially when print issues are falling.
One can imagine that magazines and Instagram go well together due to the connection with visualization. Great magazines have great imagery, and Instagram is all about sharing images.
Digital publishers have been able to use Adobe’s Single Edition for of Digital Publishing Suite as part of their Creative Cloud subscription. This option will not be a possibility
Is native advertising important to your publication? Native advertising comes with a various amount of value, and that is spurring an increase in spending on native advertising, and predictions of
WSJ. magazine released its fourth annual “Innovators” issue this November, which honors individuals who have significant influence in their respective field.
Condé Nast has partnered with GroupM for digital advertising, reports Folio. The deal, according to the article from Folio, “guarantees 100 percent viewability of digital display and video ads across
Twitter is an influencing agent, there’s no doubt about that. We’ve seen numerous digital publishers use the social platform as a main audience development tool, and now DB5 is releasing
Multiplatform expansion is a wonderful opportunity for publishers who are able to build a comprehensive audience. We’ve seen the process start as digital publications and move to print magazines, or
Major publishers have an opportunity to supply other businesses with services. This is a great way to develop a new revenue stream and Forbes is the latest publisher to offer
Another major magazine is shaking up its staff, and it seems that the move may be to get more closely aligned with the evolving digital aspect of the publication.
We always keep an eye on the major publishers to see how they approach the digital environment. Meredith is continuing to make moves as it has acquired a new website.
Are you surprised at how quickly the adoption of programmatic advertising is moving? eMarketer is reporting on a survey conducted by Chango. According to the article, out of marketers in
It’s being reported by Ad Age that the editor-in-chief and publisher of the New York Times Magazine are visiting CMOs and agency execs to share the news that the Sunday
With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.
I remember when media companies and digital publishers were in the process of launching their first apps. A lot has changed since those days, even though they aren’t too far
Digital archives are a great friend to digital publishers. Releasing archives digitally allows for publishers to create a new revenue stream while audience members bask in the glory of so
YouTube and The New York Times, two major digital publishers, have new updated apps for its audiences. Talking New Media has the story on these updates.
We find the launch of new paywalls a newsworthy event because it allows us to look at what digital publishers are doing to create revenue streams. Since strategies on paywalls
Penton’s Aviation Week is testing a new change for Aviation Week & Space Technology. The two will be offered together in a new multiplatform subscription model with enhanced content.
So many pundits like to talk about the value of email every year. Each year when this happens, someone writes about the death of email and how it’s not going
Talking New Media has realized recently that its desktop traffic is high than its mobile traffic. Not all publishers experience this same result, as mobile is often responsible for high
Whether you call it content marketing, native advertising or sponsored content, media companies are utilizing unobtrusive advertising to their benefits.
There’s a major surge in digital advertising. Mobile digital advertising has grown significantly and the digital revenue being generated is higher than ever before. Talking New Media reports on new
Digital publishers have been focusing more attention on e-commerce as numerous revenue stream opportunities exist. This includes partnerships and sponsorships when applicable.
In case you don’t remember, Self magazine, a major publication from Conde Nast, started to revamp itself earlier this year. This process began as Joyce Chang was brought on was
Flipboard, the digital magazine app, received an update recently. Flipboard version 3.0 brings some new functionality to iPhone and Android smartphones.
Are you familiar with audience extension and how it’s used in the digital publishing industry? In case you aren’t, here’s a quick refresher on the topic and some statistics to