Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

The Mequoda 500 Research Methodology

Discover the content models being used by top publishers online when you download this new free report from Mequoda Group

Multiplatform Publishing Strategy

11 Tips from the Marketing Conference

11 Tips from SIPA’s Recent Marketing Conference Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along

Multiplatform Publishing Strategy

Online Publisher to Launch Print Magazine

Vida y Salud announces the launch of its quarterly print magazine In a time when many print publishers are looking to make the transformation to digital, some online publishers are doing

Multiplatform Publishing Strategy

Are You Considering Expansion in 2012?

Do you want your business to grow? Do you feel the market can allow for this to happen? Before venturing into new territories, publishers need to have a game plan. For

Subscription Website Publishing

Help Your Audience Find You with the Mequoda Keyword Autotagger

How do you add new keyword tags into your WordPress system? Some operators are able to do it manually as they don’t add many keyword phrases at once. However, for online

Multiplatform Publishing Strategy

A Multi-Platform Media Strategy

How productive are your products from a multi-platform strategy? I am not just referring to how each sells individually…I’m talking about their overall productivity. For instance, think about one of

Digital Magazine Publishing

The Digital Native Survey [Full Video]

Discover the media habits of digital natives uncovered by our Digital Native Survey The Digital Native Survey was created to help publishers get a better understanding of the media consumption habits

Multiplatform Publishing Strategy

Whatever You Do – Don’t Be Boring…

A Look Back at Some SIPAlert Daily Highlights Here are some best-of SIPAlert Daily moments from the year: 1. A quote from Steve Jobs: Innovation distinguishes between a leader and a follower.

Audience Development Strategy

A Look at Lifecycle Email Marketing

Are you sending email marketing campaigns at the right times? Email marketers have a few campaign approaches. They can send to their entire file as a bulk email. This is typically done

Audience Development Strategy

Services for Developing Your Email Campaigns

We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices

Audience Development Strategy

Discover the Latest Information Most Relevant to You Via Email

How do you stay knowledgeable about the latest trends that affect your business and your audience? Some might answer this by citing the websites they visit often for up-to-date information. And

Audience Development Strategy

The Internal Ways to Build Email Circulation

As the Internet grows, more strategies for building email circulation develop. These strategies are either internal or external, meaning they are executed on your site or away from it. All

Multiplatform Publishing Strategy

2011’s Best Member Profile Lines!

Best Lines From the Member Profiles We are very appreciative of the many members who took the time to fill out the member profiles this year. They did a great job

Audience Development Strategy

Five Publishers, Five Creative Attempts At Boosting “Likes”

You have all the control in the world getting people to "like" you when they're visiting your website. Host a dominant "like us" button, hope it gets clicked, and you've

Multiplatform Publishing Strategy

4 Things To Remember About Building Loyalty in 2012

That's why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email,

Subscription Website Publishing

A WordPress Plugin That Trains New Editors on Style

Sometimes, depending on their background, your new editors may be too technical or too informal in their writing style. It's all a matter of educating these editors and through the

Week in Review: December 19th, 2011 – December 23rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Merry… The Art of Overcoming Interruptions

We Wish You a Merry Christmas and a…um…(sorry, incoming tweet) So Sunday is Christmas and Monday is Boxing Day. It’s a time when… Umm, excuse me, let me just answer this one

Audience Development Strategy

Managing Email System and Broadcasting

Not all email service providers (ESP) are created equal, and in order to handle massive campaigns, list segmentations, customer support and white-listing services, you need to be using a tier-one

Audience Development Strategy

Using Survey Monkey to Learn From Your Audience

Survey Monkey is one tool we use for member feedback on webinars and live events. We aren’t the only company that chooses to use this service, as, according to the Survey

Multiplatform Publishing Strategy

Project Budgets for Digital Content in 2012

If your organization is like Interweave, busily determining how much of your audience is using tablet devices, what will you do with that knowledge in 2012? If you expect to

Multiplatform Publishing Strategy

What Makes a Consumer Decide to Buy…

Analyzing the Dynamics of Decision-Making If Thinking, Fast and Slow is anything like the review I just read in Sunday’s Washington Post, author Daniel Kahneman should be a marketing rock star

Audience Development Strategy

Three Reasons Why Email is More Valuable Than You Think

The rise in mobile is increasing email usage Email evangelists have a new reason to step up onto their soapbox and preach the good word of email. Not to say there

Audience Development Strategy

Creating an Email Performance Report

Email is a multifaceted tool for online publishers and content marketers. It can be used to deliver editorial e-newsletters, product promotions and week-in-review compilations. Ideally, professionals use this medium to

Subscription Website Publishing

Create a User-Friendly Experience with the Mequoda Password Manager

Sending an email of assistance to users in need is a great way to improve your relationship with audience members. If you’ve ever forgotten a password to login somewhere online,

Audience Development Strategy

Three Tips for Email Sponsorships

Sponsorships help secure revenue for online publishers Many publishers believe that digital content needs to be free. Acting on this belief helps publishers experience bigger audiences and higher amounts of website

Audience Development Strategy

Digital Native Survey – Video Watching Habits [Video]

The Internet has changed how media is consumed. This is especially true for Digital Native - people who have grown up with the Internet in their lives. How do the

Digital Content Marketing Bootcamp Announced for 2012

A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business Mequoda Group released details that its Digital Content Marketing Bootcamp will take place

Multiplatform Publishing Strategy

Transitioning to a Web-first Mindset

Cashing in on the Print-to-Digital Transition We’re definitely seeing much more of the Web-first, print-second mentality and the success it can bring. The latest example came at the SIPA Marketing Conference

Audience Development Strategy

12 Ways Publishers Generate Revenue on Facebook

Let's start with a little breakdown of why Facebook just became the #1 place to generate revenue in social media. Facebook accounts for 52.1% percent of all sharing on the web.

Audience Development Strategy

Community: Twitter vs. Facebook vs. LinkedIn

I wrote down a tweet once that said, “I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of

Subscription Website Publishing

A Plugin For News Publishers To Format Dates/Times “Correctly”

The AP Stylebook has been setting the standards for news writing since 1953. I wonder if the creators of WordPress (the good folks at Automattic ever imagined how many publishers

Audience Development Strategy

Digital Native Survey – Web Usage Habits [Video]

This segment from the Digital Native Survey reinforces the power of the Internet How many hours do you spend on the Internet each day? This is the question asked to our

Multiplatform Publishing Strategy

SIPA Member Profile: From Poland with Love for Books

Monika Stasik, Head of Marketing, PMR, Cracow, Poland SIPA: What was your first job out of college and how did you get into this business? MONIKA: During my studies, I was

Multiplatform Publishing Strategy

Digital Management for Online Publishers

Digital publishers and online business owners: think about how your role has changed since you’ve transformed from print to digital. I’m sure your skills have remained, and perhaps grown stronger

Multiplatform Publishing Strategy

Becoming Familiar with Retail Partners

Retail partners are the key to selling more of your products in different locations. From the Apple store, to Barnes & Noble and now the Amazon Newsstand, there are plenty

Multiplatform Publishing Strategy

Loading Your Digital Content Marketing System

Your content marketing system requires different types of content at launch than post launch Prior to launch, all of the following types of content should be loaded so your system can

Week in Review: December 12th, 2011 – December 16th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Digital Native Survey – News Consumption Habits [Video]

This clip from our Digital Native Survey incorporates answers to two questions about consuming information and communicating. The first question is: "How do you get your news the most?" It's interesting

The Rules of (Social) Engagement

The Rules of (Social) Engagement Imagine walking into a packed room of 10 roundtables filled to the brim with colleagues, and subject signs like Email Marketing Metrics: What’s Working, Repurposing Content

Multiplatform Publishing Strategy

Validating the Experiences of Online Publishers

Industries that change rapidly, or grow suddenly, are often areas of great consideration. Business owners want to take advantage of the industry’s positive opportunities while they have the best chance

Subscription Website Publishing

Using the Color Wheel to Design Content

Whether you are designing your homepage to launch an online business, a template for an email newsletter or the components of a digital magazine, a color wheel helps for picking

Digital Magazine Publishing

Niche Magazine Conference

The Niche Magazine Conference will take place in Nashville, TN this coming February. Don Nicholas, Mequoda Group’s CEO, attended a Niche Media conference earlier this year, was impressed and offered

Audience Development Strategy

Digital Native Survey – Sharing Habits, Friend Influence and Knowledge Outreach [Video]

This clip from the Digital Native Survey focuses on the aspect of sharing and discovering content. It asks the participants these four questions:

Subscription Website Publishing

Membership Website Mistake #9: Lack of Cost-Effective Paid Marketing

If you are not utilizing some form of paid marketing, you are limiting the size of your online business. Google Adwords pay-per-click campaigns, affiliate marketing partnerships, retailer partnerships and banner

Consumer Reports Sets Examples to Learn by

Building a Consistent Presence for Your Audience Consistency. It’s not the first word you think of when trying to list a company's reasons for success in the specialized information industry. But

Audience Development Strategy

Email Trends to Look for in 2012

While perusing the Internet, I was surprised to see yet another article discussing the death of email. Although this article seemed to be directed toward internal business activities and the focus

Audience Development Strategy

3 Top Email Articles from 2011

The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.

Audience Development Strategy

A Tip for Actively Building Your Email Lists

Sometimes you have to reach out and touch your audience members. Not literally, of course, but not everyone will be actively looking for your content, even if your core content

Multiplatform Publishing Strategy

The Blog-Email Connection

Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe

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