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Tag: audience development

Audience development incorporates actions required to attract, engage, and maintain an online audience. The goal of audience development is to create mutually beneficial relationships - users get content they seek and the business sustains itself.

The Future of Social Media

What does the future of social media look like to you?

As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout social media channels. With massive audiences spending time on social networks like Facebook, Twitter, and LinkedIn, looking towards the future can help us better develop and serve our audience members.

Week in Review: August 13th, 2012 – August 17th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Understanding Google Analytics

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Am I supposed to know the math behind my analytics, or is that someone else’s job?

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It might sound surprising, but 80-90 percent of people using metrics don’t know the math behind them. If you quizzed them with multiple-choice options, 75 percent would still get questions wrong.

Even if you put a group of publishers, editors and

Clay Hall on Aspire Media

A few minutes with Clay Hall

I’ve known Clay Hall for more than 30 years and have had the pleasure of being his consultant for the past seven. Clay is a familiar voice in our community, having attended seven Summits as both participant and speaker. With the sale of Aspire Media to F+W Media, I think it’s a good time to give everyone an update on his current thinking about digital marketing and publishing before he disappears into the forests and rivers of our great country for an extended period of time.

Audience Development Tools for Online Efficiency

Do your audience development tools help produce a more effective workload?

If social media has become a significant part of your audience development efforts, here are three tools that can help you find audience members, competitors, and conversations easier on Twitter.

-TweetCharts. Amanda MacArthur wrote a comprehensive article on what to expect while using TweetCharts. This audience development tool allows you to enter hashtags or keywords in order to find the top content and users associated with it. In man cases you will find conversations where users are seeking answers to their pressing questions.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Subscriptions Growing for Some Publishers

Digital subscriptions are helping publishers succeed in times when advertising is high enough

With the economic problems of recent years, digital magazine publishers have had multiple issues to address.

First, they have taken to the digital frontier by creating subscription websites, audience development strategies, and digital one-off products that can be purchased on-site or through retail and affiliate partners. Many digital magazine publishers are currently in different states of this change.

Improving Content and SEO

Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content to latest news on everything SEO, Search Engine Watch is the place to be. Below are a few articles from them on different aspects of SEO. If your looking for improvements but not sure what you need to improve, scroll around search engine watch and I’m sure they will have something that will catch your eye.

Tales of a Digital Publishing Packrat

From AOL dial-up to always-on-the-grid broadband in 19 years.

I started to do it a dozen times: cancel my AOL account and give up my treasured AOL screen name. Today I finally did it: I canceled my AOL account. The customer service representative noted that I had been a customer for 19 years. AOL was my professional and personal email identity for a number of years.

Week in Review: July 23rd, 2012 – July 27th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Needs to Focus on Tablets

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

Week in Review: July 16th, 2012 – July 20th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Do You Want a Robust Digital Audience?

Every day digital magazine publishing potential is growing

It’s amazing to be an inside component in a growing industry. It isn’t an experience that happens too often, but ever since mobile devices entered the marketed place and started offering new and exciting functionality, digital magazine publishing potential has grown.

9 Tips for the Modern Email Marketer

Ways to get the most from your email marketing activities

As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing to audience development and the advancements within the digital publishing community, there is always new content to share or existing strategies to remind people of.

Over the last few months, it has seemed that the topic of email marketing has been growing in popularity. Each week I find more industry members discussing ways to improve an email marketing strategy. Or they are sharing statistics on email marketing studies they have conducted.

Digital Publishing Advice from Industry Advocates

Digital magazine publishing is at a really exciting place in its evolution. It’s currently residing where digital devices and consumers can reach it. This is exciting because magazines can remain portable, linear, finite, collectable and cohesive – while going digital.

Week in Review: July 9th, 2012 – July 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Tips & Advice for Bloggers

Today we’re focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content as possible, after all people will be looking at your blog to find new content, not to look at the same stuff they’ve already seen. To make things simple, content drives traffic.

Below we have a few tips from top bloggers on how to improve blog SEO in order to produce maximum amounts of traffic.

Editorial Theories on Article Length

What is a good article length to strive for?

When taking article length into consideration, the type of article needs to be addressed first. Do you have a full-length story to tell, or only a couple tips to share? Your audience should also be considered – do they read your content on the go? Or do they sit down with a tablet in the evenings, expecting high-quality long-form journalism?

Editorial Strategy: 7 Components for Online Editors

Tips for developing your editorial strategy

Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few specific ways of reaching this goal on the Internet.

What best practices are you relying on for your editorial strategy? The seven tips below come from years of research, acquired through operating our own publication, and watching the actions of other successful publishers and authors.

Event Marketing 101: Keynote Speakers are #1 Success Factor

In case you hadn’t noticed, we’ve been reworking our event programming over the past couple of years. For 2012, and on into 2013 we settled in on for public programs. In the spring and fall of each year we are running summits for advanced practitioners in the art and science of digital publishing and marketing.

A Trend for Audience Development with Apps

How will digital publishers succeed with audience development through mobile devices?

There are a few possibilities for developing revenue streams for digital publishers. Of course, selling digital products and subscriptions are on this list. Developing channel sponsorships can also help. However, there is a trend within mobile digital devices that may benefit publishers in the years to come.

3 Audience Development Tips for Tablet Publishers

Audience development efforts should focus on popular activities

A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using tablets to read books (33%) than mobile PCs (13%) and mobile phones (7%).

The survey also shares an interesting take on consuming digital content over print content. According to Gartner, “The survey found that more than 50 percent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper.”

Week in Review: July 2nd, 2012 – July 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Tips for Publishers Turning to Blogs

From print publishing to digital magazine publishing, a blog can be hard to start with a good strategy behind it

Some publishers are only familiar with providing content. They don’t necessarily understand how to share content in a blog that’s open to the entire Internet in hopes of building a robust audience.

To facilitate the creation of an audience development blog, here are five suggestions for providing content and interacting with your audience.

Understanding Google Analytics

In 90-minutes, learn which metrics really matter

Coming to You Live: Audience Development for Digital Publishers

Your best audience development activities will lead to face-to-face interaction

I recently read an article about digital publishers “swapping analogue dollars for digital dimes.” The article made a lot of sense, and got me thinking about its suggestions, and ways to development a stronger form of online advertising.

My big take away from this article by Josh Gordon is to diversify your information offerings to develop not only more efficient revenue streams, but to help your audience development activities in the process.

Do You Know Why Penguin Penalized Websites?

Knowing how Google operates is the first step in using them as a content partner

Before converting website visitors into email subscribers, you need to attract them to your site with white hat SEO strategies.

Many of these strategies are developing further with Google’s algorithmic changes. For instance, Google Penguin has made website operators really focus on their link building and content activities.

Putting SEO Training First

White hat SEO techniques are complex and take time to acquire.

Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I sign a new audience development consulting client, Kim needs to remind me to schedule the workshop.

I am both a journalist and engineer by training and tend to focus on the mechanics of what needs to be done. I’m all about getting the keyword research started that will form the website taxonomy and guide the editors content generation, headline writing, and tagging on a day-to-day basis. I know I’m in this for long haul with the client, whether we’re tuning up an existing website or starting from scratch, it’s going to take years to make white hat SEO as natural as good spelling and grammar.

Natural Elements of White Hat SEO

The word “natural” should be synonymous with white hat SEO. Natural writing and natural linking building are parts of this very in-depth language of optimization. And it’s these two that help connect with audiences and satisfy requirements put forth by Google.

What do you consider natural SEO? Let’s take a look at a couple suggestions.

Three Top Tips for Image SEO

Image SEO is an additional tool for getting ranked in search engines

Image SEO has relevance in ranking. If you are optimizing your headlines, body copy, and metadata, you should also be paying close attention to image SEO.

Beyond the additional SEO help, optimizing your images helps users make a visual connection with the content you give them. Below, I’ve listed three of the top reasons for image SEO. Following these guidelines will help you serve your readers with related imagery, while improving your content’s level of optimization.

Week in Review: June 18th, 2012 – June 22nd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Blogging Tips for Audience Development

10 tips for developing findable content

An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.

As any audience development professional will tell you, SEO is one of the most important components of developing an audience development blog. Below, I’ve listed a collection of SEO blogging tips that will help you better understand the process of driving targeted traffic to your website. The majority of these tips will be discussed in more depth during our Playing Nice with Google Penguin webinar, which shares key insights on avoiding penalties associated with Google’s recent algorithmic changes.

Mastering Integrated Digital Publishing

Perhaps the most basic audience development strategy revolves around restricting access to free content and then using that content to build email newsletter circulation.

Legendary email newsletter publisher Bill Bonner has been quoted often as saying, “nobody wakes up in the morning, and says, ‘Gee, I think I’m going to subscribe to a new email newsletter today.’”

The folks at Agora publishing are famous for inventing the free-on-free offer because Bill Bonner is essentially right – most people are not looking for your free newsletter. It’s pretty easy to lift response by offering other forms of free content plus a free email newsletter.

Detailed Analytics – The Newest Tool for Audience Development

The Audience Development Consulting Program helps define all relevant parts of your content to dictate future improvements

Analytics may not really be the newest tool for audience development, but a comprehensive set of analytics compiled in one location is certainly new for many audience development professionals.

What data are you already looking at in your audience development strategy? Keyword data is probably your main answer. It’s important to track the search volume, competition, and rankings of your brand’s most relevant keyword phrases.

Top Strategies for Organic Audience Development

Three ways you can be using content for a comprehensive audience development strategy

Audience development is challenging. Your content has to align with the searches conducted by audience members, and present great information. Helping your audience members find your content through the noise throughout the Internet is the toughest part.

Fortunately, we have some tried and true techniques for building your online audience organically. Even after algorithm changes these techniques have remained valuable.

Top SEO Companies & Blogs Offer Free SEO tools, Advice & Tips

With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize. Here are a few articles that might help dispel the confusion.

Developing Your Audience with Subscription Website Archetypes

Three ways to generate free subscribers

The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free and paid subscribers. There are three subscription website archetypes that particularly target free subscribers,

In many circles, blogging is still misunderstood by many. However, as more knowledgeable people come forth to share information on the topics they are passionate about, the value of blogging becomes more apparent.

Week in Review: May 28th, 2012 – June 1st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Upgrade Easy as 1-2-3

New workshop, new needs analysis, new analytics suite and consulting program

It’s been said that it may be hard to remember that the original goal was to drain the swamp, when you’re up to your ass in alligators. The process of building website traffic is complex and varied. There are day-to-day responsibilities, analytics everywhere, conflicting priorities, and more to do then any team can ever hope to accomplish.

3 Core Goals from Audience Development Analytics

How do you reach your audience development goals?

It’s not difficult to understand the point of audience development. It is pretty explanatory. The actual processes and the reporting methods may be a bit harder to understand and act on.

It especially hard to get a grasp on an actionable audience development strategy with all the changes that take place online. Pinterest, for example, turned into a valuable audience development tool for some brands and publishers in a fairly short time.

A New Tool for Audience Development

As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been very beneficial for me. However, the most valuable audience development tool is something I only recently started using.

This tool is inherently for professionals who have a hand in managing overall content strategy; the topics being targeted and the keyword phrases being used in the process. It also relies on the content marketers favorite product – the free report.

The Audience Development Analytics Suite

Maximize your audience development efforts by looking at the cold hard facts

For the last six months, our keyword analysts have been working on a new reporting package that helps guide an audience development strategy through detailed data.

Personally, I was very impressed when I first saw the report and started using it for my own content.

Week in Review: May 21st, 2012 – May 25th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

New Apps: A Digital Magazine Publishing Evolution

What will digital magazine publishing apps look like in the future?

What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this technology change the way mobile devices are used. Digital magazine publishers and brands have developed apps and placed them in digital app stores for the chance to reach new audiences.

First-generation apps were basically what you could expect from new technology. Some had operating issues, including loading too slowly, freezing, and not being compatible with specific devices. Although some app developers have found success, especially when it comes to developing games, there are higher expectations for the next generation of apps.

What’s Next for Digital Publishers?

The future cannot be easily predicted, but current observations can be made to help design a picture of the digital future that may not be too far from reality.

For instance, we knew the mobile Internet and mobile devices were going to have an impact on publishers. We just didn’t realize how impactful it would be originally. We are now finding and outlining the new digital revenue streams that exist due to new technologies. We’ve already seen apps, ebooks, and digital magazine publishing that utilizes clickable ecommerce. We’ve seen the importance of organic audience development through popular social networks, search engines and reputable link building. So what’s next for digital publishers?

The Difference Between An Email Copywriter and an SEO Copywriter

Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.

However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft – including online editors, content marketers, and audience development professionals.

Scheduling is Key While Boosting Traffic with Twitter

Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements, our jobs may take on sporadic duties.

And since we are in the business of providing timely, informative content, the frequency in publishing is important. If you publish too infrequently, your audience may look to competitors for constant information. It’s like reading or watching the news each day – people do it to stay informed about the most recent things relevant to their lives.

Audience Development in the Blood?

The opportunity to pass on skills to your offspring is a wonderful thing.

This summer my son Ryan will be working for us as a social media specialist. His time will be spent promoting our popular and free digital books and reports. In the spirit of practicing what we preach, Ryan will be using our daily blog and social media platforms to alert writers, editors, publishers, and audience development professionals to our presence. It’s possible that our existing staff might spend as much as 20 hours a week engaged in audience development. That level of effort gains us about 500 new subscribers per month. Over the next 90 days, we’ll discover whether doubling our efforts will double the number of new subscribers we generate.

An Audience Development Plan for Targeted Writing

Five steps to an audience development plan

Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content you provide? What is the related competition on the keyword phrases that you want to rank for in search engines?

Knowing the answers to these questions will provide you with a foundation for your audience development plan. Let’s take a look at a step-by-step approach for audience development writing.

Tools for Audience Development with Social Media

A couple of social media tools that will help your audience development activities on Twitter

How are you developing audiences with your social media activities? I know some online editors and audience development professionals who like to tweet about educational articles, and add a hashtag to the tweet. This allows them to target audience members who track that same specific hashtagged keyword.