Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
So many pundits like to talk about the value of email every year. Each year when this happens, someone writes about the death of email and how it’s not going
Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose
If there's one thing Mequoda is strict about, it's aligning your free content with paid products -- making sure that for every free topic you write about, there's a paid
A few weeks ago, we got an email from Greg Krehbiel, Director of Marketing Operations at The Kiplinger Washington Editors, Inc. Like many publishers, Kiplinger works with partners and advertisers
Buying and selling directly on social networks has been around before but it appears to be escalating, especially after Twitter recently started testing the “Buy” button on tweets.
In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication
We’ve been talking about the value of organic traffic for years. Audience members seem to trust it more and we’re seeing its value in terms of website referral traffic as
It appears that email marketing is popular enough that 31 percent of B2Bs between March 2013 and March 2014 only spent money to advertise in email, reports MarketingProfs. The remaining
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of
Twitter continues to make moves that will help the company fair better as a publicly-traded entity. The social platform has toyed with a variety of enhancements, including its “Buy” button,
Walk around in a crowded place for a bit and you’ll see the penetration that mobile devices have had. Smart phones are used all over to inform and entertain. Tablets
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to
Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new best practice
Multiplatform publishing utilizes as many avenues for interaction that make sense. Now, text messaging is getting into the mix, reports Ad Age.
According to the article, Boku, a mobile payments
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
Use these 13 best website design tools when designing a website
The most important goal when designing a website is to figure out the main funnel that gets a visitor to
Time Inc.'s People StyleWatch hit it big with an eight-question quiz matching readers with their "celeb style twin," as it was instrumental in generating 203 ad pages for the magazine's
Direct Marketing News interviewed Subrata Mukherjee, vice preseident of product management for The Economist about the important of using data to personalize the consumer experience. Here are some excerpts, as
I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its
How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche
While parlaying "drive-by" visitors into engaged repeat readers is still the goal for publishers, some have decided to gear features toward their search and social traffic in order to maximize
The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content
Software and apps for transcribing webinar and interview audio files to text
Audio transcription for your videos is a SEO strategy that is still not implemented enough today. We know that
As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column.
Business executives report getting 56% of their industry-specific news from email newsletters, while 61% of them get their news via mobile, according to a survey administered by Quartz.
The Ad Account Manager will creatively define marketing opportunities and solve marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The Ad Account Manager will
An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of
The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration
A Systems Director is responsible for monitoring a website to assure it stays online, functions without flaw and assures users a rich online experience. The Systems Director may work
The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by
In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events
The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.
Our most popular multiplatform publishing articles covered the spectrum
Publishers seeking more and better audience development data received a push in the right direction from Folio: recently.
NewBay Media's Meg Estevez covers why surveys are important, the frequency with which
Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including
With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In
Mastering video in order to maximize ad revenue is what publishers must do to survive, let alone thrive, in today's digital landscape. But it's easier said than done for many.
If you think email is dying, you're just doing it wrong.
You're a superhero. You've got the villain right where you want him. You'll save the world, rid it forever of
For the longest time, Google was the main algorithm on our minds. We'd write blog posts, optimize them the best we could, and then hope and pray to the Internet
Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, "Don, you're always giving examples of
