Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest
Anyone who bought an ebook on Amazon between April 1st, 2010 and May 21, 2012 just got an email with a credit usable on Amazon. Slate reports the backstory: "In
How the top five magazines on Twitter got so popular -- not to say that this is definite list of every publisher, but according to our research, these publishers are
We recently had a conversation internally about how much data to collect from a user when they sign up for a free product. If you're trying to convert a free
Today we bring you another installment in our ongoing magazine pricing series, What Big Publishers Are Doing Wrong.
OK, it’s not really a series. But lately we’ve been taking up the
It’s all good until you see that money still lying on the table.
That’s how we think of TIME.com here at Mequoda. Last week it unveiled its new website design,
March 14, 2014 - BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience
One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US
The audience development story of consistently great content, loyal fans and a Facebook algorithm change that appreciates all the above
Over the past few months, several of our clients have seen
“So what exactly does Mequoda Group do for a living?” people ask us.
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide.
And when it comes to Farm Progress, we’re talking serious legacy publishing – a
When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called
Google Authorship is Google's new way of helping their algorithm figure out who is most credible on the web. Naturally, you need to have a Google+ profile in order to
January 31, 2014 - BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the
More than 30 years ago, Tom Vick, Executive Editor and CEO of Natural Health Advisory, first discovered that a common ailment he was suffering from, allergies, could be helped significantly
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched
Yesterday I read Matt Cutts' new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that
There’s no better example of how critical a subscription website can be to a legacy publisher than the story of Psychotherapy Networker.
This 30-year-old magazine was launched by a group
Twitter recently debuted a new feature called Nearby. It lets users see what people have tweeted in their local vicinity. This functionality opens up the possibility for businesses to promote
Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1
Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.
The popularity surrounding subscription websites stems from the fact that
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.
Out of those 200 articles, there were ten multiplatform publishing articles that
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.
Bayoucitynetwork.com launched in early November, exactly one year after it was born
A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.
Nadia Cameron writes, “The program is being jointly funded and delivered by
The New York Times continues to lead the transformation of the subscription publishing industry. In the next few months, they're rolling out a brigade of new multiplatform publishing products that
Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive
Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are,
eMarketer has a new report on X + 1's and Research Now's new poll that takes a peek at how misaligned our marketing campaigns can be compared to consumer expectations.
On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of
One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become
A new study from eMarketer says that 91% of moms - who Forbes holds responsible for "80-90% of all household decisions" and dubs "a very powerful and influential demographic" -
As a 36-year-old, Outside magazine from Mariah Media is, naturally, quite physically fit. Established in 1977 by Rolling Stone co-founder and publisher Jann Wenner (also current owner of Men’s Journal
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including
Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.
For years it was our twice-monthly webinars, which we've since uploaded (our
When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the
A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription
If there's one thing that Mequoda folks have in common, it's a powerful promotional email template that we call the circulation-builder, or circ-builder.
As a publisher, you might assume that this
Removing your brand name from your subject line could boost open rates up to 18%
Back in 2007, MailChimp published the results of their top seven performing subject lines. Seventeen out
Publishers have one major thing to think about in the next couple of years. What is the future of digital content?
Ten years ago, the question might have simply been "What
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members.
Capital New York is reporting that Business Insider will be investing in longer format articles. Business Insider founder and editor-in-chief Henry Blodget told Capital New York they plan on investing
For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at
Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like
FishBowl NY is reporting that Lloyd’s List, the worlds oldest newspaper will stop it's print edition and go all digital on December 20th. Lloyd's List has been publishing since 1734.
