It's incredible to think that it's only been 4 years since the iPad tablet platform has been released. It's cliche but for many people they wouldn't know what they'd do
Victor Luckerson from Time writes, "Today Upworthy announced a new native advertising partnership program that will allow businesses to pay for sponsored posts on Upworthy or commission the viral experts
Ad Week's Emma Bazilian writes, "In recent months, customers of online-only retailers like Rent the Runway, JackThreads and Birchbox have received catalogs—yes, those old-school, printed booklets—in their mailboxes, while flash
Alexandra Steigrad writes, "The YouTube channel is an updated take on Allure’s content, which will now include four series, titled “Beauty Basics,” “Cassandra,” “Beauty Evolution” and “Hair Tyrant.” “Beauty Basics”
Ricardo Bilton from Digiday has a new article about membership models for magazines. Ricardo writes, "In response to incredible shrinking ad revenue and mounting pressure to diversify their revenue streams,
As reporters of publishing news, we feel it's important that to keep you update on all of the platforms that many publishers dabble in. To bring you up to speed,
Bayou City wins Best Niche Start-up Award
We couldn’t be prouder of our client, Bayou City, for their recent recognition by Niche Media. We’ve helped with hundreds of launches over past
You know how you just can't get enough of the new Bloomberg Businessweek design? Neither can anyone else. That's why they plan on rolling out Businessweek style design changes to
The New York Post reports that after a long search process, a new editor for NYT Magazine has been found. Jake Silverstein has been named the next editor-in-chief of the
Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, "Don, you're always giving examples of
Life is good for Robert Parker. The famous wine aficionado is diving into Robb Report territory. S. Irene Virbila from La Times is reporting that, "The Wine Advocate has signed
Have you heard of WhoSay? It's a social network that's basically exclusive to celebrities. According to Folio, "Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities
A recent study from eMarketer says that user counts for Instagram and Twitter are strikingly similar, although their demographics are different. So you thought Instagram wasn't business friendly? Think again,
It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest
Anyone who bought an ebook on Amazon between April 1st, 2010 and May 21, 2012 just got an email with a credit usable on Amazon. Slate reports the backstory: "In
Tomorrow, the Washington Times will launch American CurrentSee, "a free weekly digital magazine for conservative black Americans. The magazine, available at www.americancurrentsee.com, aims to empower its readers to embrace
In an article for SIIA, Ronn Levine recent wrote about all the content exchanges going on in the publishing world. For example, The Dallas Morning News, Honolulu Star-Advertiser, The Toledo
How the top five magazines on Twitter got so popular -- not to say that this is definite list of every publisher, but according to our research, these publishers are
We recently had a conversation internally about how much data to collect from a user when they sign up for a free product. If you're trying to convert a free
If Quartz has anything to say about social and digital publishing, it's that we're all slowly but surely getting better at it. Well, at least they are. Following the trends
Digital publishing is booming for both digital natives and digital retreads (as Don calls legacy publishers). But there's still work to do, and thank goodness for that because Mequoda still
Today we bring you another installment in our ongoing magazine pricing series, What Big Publishers Are Doing Wrong.
OK, it’s not really a series. But lately we’ve been taking up the
We've said for a while that magazines are shooting themselves in the foot with their bargain pricing and it seems like they're finally starting to listen.
Slate is launching a new membership tomorrow and they ask that you please not call it a paywall. OK maybe they didn't ask, but they don't want us to report
Larry Kramer is not only USA Today's president and publisher, he's also the founder of MarketWatch. Recently he spoke about digital publishing and "adopting a digital metabolism," as DigiDay put
Crain's New York recently had a chat with President of Condé Nast Bob Sauerberg to talk magazine subscription pricing.
The conversation is so Mequoda that you'd think they were discussing
If you haven't heard of Medium, it's a small little niche blog where everybody is the author. The top authors tend to be C-level execs and start-up founders and the
According Talking New Media, "three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those
It’s all good until you see that money still lying on the table.
That’s how we think of TIME.com here at Mequoda. Last week it unveiled its new website design,
Do you have a holiday that only your niche nerds would buy into? Mental Floss does.
In fact, March 14th is one of their best sales days! Mental Floss is magazine
In a harsh but honest review from Talking New Media, D.B. Hebbard says that the Apple Newsstand is starting to look like a "dumpster."
Is it warranted?
His claim is that they're
Any good story is due a hashtag and we're calling it #ForbesLife. What it must be like to be a Forbes right now!
Steve Forbes still hasn't told us who the
Clout is defined as, "influence or power, esp. in politics or business." As in, "I knew he carried a lot of clout" or "her clout in the business world".
Klout is
Publishers are using maps as viral content for their social channels. Digiday's Ricardo Bilton writes,"The sudden publisher interest in maps today makes sense, considering that — like top 10 lists
Popular Mechanics is getting a new publisher to help it integrate print, digital, and tablet versions. minOnline reports that Cameron Connors has been named as the new publisher of Popular
Keeping the editorial style in check is hard enough for a magazine but making sure that style translates into brand merchandise is another story. Folio has an interview with Josh
If you are unable to attend any of our live workshops, but realize the information is crucial to future success, we provide options for you.
This comes to mind as a
March 14, 2014 - BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience
It's fun to see publishers do fun things on social media. Better Homes & Gardens has been using photo contests on Instagram. They've found that they get the best engagement
The more content the better. That's what ALM had in mind when they launched Law.com which features its own contributor network. Adding the contributor network will help law thought leaders
One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US
Twitter Advertisers have recently been beta testing a new direct response ad unit in their Twitter Ads. It's a "Click To Call" button that allows mobile users to respond
If you were a publication that was resurrected from the dead and had signed 36 advertisers for your April issue you'd feel pretty good. Break out the applause, because Domino
What do you do when your the head of a well-known financial publishing brand and none of your heirs have gone into the family business? Well, for starters you start
The audience development story of consistently great content, loyal fans and a Facebook algorithm change that appreciates all the above
Over the past few months, several of our clients have seen
