More and more, digital content providers are emulating magazines in both presentation and hiring practices in order to better impress readers and advertisers.
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
The site will publish upward of 90 pieces per day, according to Poynter. Meanwhile, sister brand Money will publish 20 to 30. Taken together, the magazines have hired more than
Two recent hires at Playboy Enterprises Inc. herald a renewed commitment to its digital properties, as Matthew Mastrangelo joins the publisher as its first Chief Revenue Office and Cory Jones
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
It’s not who you might think
Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
Romanian-based PHOTOgraphia is taking digital magazine publishing to the next level, not because they want to, but because they need to. Talking New Media's D.B. Hebbard writes, "It turns out
On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of
Publishers have one major thing to think about in the next couple of years. What is the future of digital content?
Ten years ago, the question might have simply been "What
It looks like "native advertising" has caught the eye of the Federal Trade Commission, again. Paid Content reports,"On Monday, the FTC announced that it will hold a workshop on December
Ad Age has a new report on the relationship of editorial staff and advertisers. Michael Sebastian reports, "Many publishers embracing sponsored content defend the integrity of their ad/edit walls by
Back to the basics, that's what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,"We’ve had three big ideas at Amazon that we’ve
Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, "HBR has seen total
Mequoda’s 2013 Tablet Study has been making the rounds in the industry, especially because it surprised a lot of pundits. Why? First, because we’re the first researchers to ask respondents
Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and
According to Pew Internet & American Life Project's May survey, tablet ownership is on the rise and looks like a trend that's going to continue. In the month of May,
Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest
National Geographic has merged all their content in a attempt to “increase publication frequency.” The move was sparked by the fact that Nat Geo has created stories across all platforms
Subscription content goes everywhere. It’s displayed on smart phones, tablets, desktops and laptops.
It involves words, images and sounds.
The digital subscription has become a model media companies cannot afford to ignore.
23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print -- by 2020, 65% of all U.S. Adult Internet users will feel the
Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
We all need to understand the importance of the digital paradigm shift
The new digital publishing and digital marketing environment is certainly a place of exploration. Tried and true strategies associated
Through statistics and careful observation, it's clear to see that the tablet industry is growing. Hundreds of millions of tablets are predicted to sell in the coming years, and because
Which Adobe DPS Edition is right for you?
Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are
5 tips for succeeding with digital magazine publishing
The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
The digital magazine publishing industry needs great content to grow
Publishers understand the need for high-quality content. That need may have never been as important as it is now though.
With the
A few minutes with Clay Hall
I've known Clay Hall for more than 30 years and have had the pleasure of being his consultant for the past seven. Clay is a
The email newsletters with the highest open rates and click-through rates have some specific reasons for their success
During the month of June, we sent out 20 daily email newsletters and
More people paying attention is part of the reason why digital magazine publishing is growing
The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25
For digital magazine publishing success, there has to be correlation with your print publishing endeavors
Going from print to digital can be difficult for publishers who are so familiar with print.
Research paints a picture of the current mobile device shoppers
Reaching audiences with products is a concern that digital publishers face. The introduction of mobile devices has shown a connection with
Audience development efforts should focus on popular activities
A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using
The road to digital publishing success is long, scenic, and freshly paved. With the help of a vibrant online community and growing markets of smartphones and tablets, publishers are regaining
Insight from the OPA spurs tips on digital magazine publishing
If you think about all the types of digital content that exists, would you expect tablet owners to be buying digital
