Any web page that audience members can enter a website by is considered a landing page. In online marketing terms, landing pages typically include contact capture devices such as OFIEs (order form in editorial), OFINs (order form in navigation, or floaters. Landing pages are normally optimized so they will rank well in search engines.
You’ll find this book an easy and informative read. Basically, this is a compilation of the ION blog posts and articles over a period of two and a half
Before you can start building your landing page, you must define exactly what you want your visitors to do. The goal, or conversion objective, of your landing page should completely
To Free or Not to Free? Ask Mrs. Fields What She Thinks About Freemiums
Your website is your chance at delivering a powerful first impression. If you've been playing your cards
12 things every copywriter, editor and audience development manager can learn using Google Analytics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
"Email Conversion
Kim Mateus of Mequoda Group shows attendees how to write a rapid conversion landing page for free reports
Kim Mateus, Senior Partner here at the Mequoda Group led this session on
The Rapid Conversion Landing Page Optimization Guidelines special report is full of landing page optimization tips including a step-by-step formula for developing landing pages with free products that convert casual
The low risk, high reward route to SEO campaign mastery using free reports to build email circulation
This week is the last week that you can join us on October
Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have
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How important is it to have a product picture in your marketing emails? Has this been tested?
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Product photographs, also known as hero shots or glamour shots, contribute to the success
Come to Mequoda’s Online Publishing and Content Marketing Summit to discover the possibilities of an effective online publishing system when you model after publishers who are doing it right
If you’ve
Mequoda unlocks archived landing page reviews
We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members
Floaters can double conversion rates on your website
Remember the Wild West days of the Web?
Just under 10 years ago everyone had Napster, was scared to death of the Y2K bug
PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation
We've brought in two of our favorite "test junkies" for this webinar on how to test and measure your landing pages called Landing Pages that Work: Using a Proven Testing
Marketplace landing pages are the gateways to sales
A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website
Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.
Private, exclusive, premium and paid-only vs. visible,
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent,
Author landing pages showcase your talent and boost SEO
An author landing page is a page dedicated to a particular author or editor on a website, listing all the content written
Glossary Index landing pages capture user’s interest with specific terminology
A landing page is the first page a user sees when entering your site, and a user can enter and “land”
Rapid Conversion landing pages drive website traffic 24/7/365
When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing,
Keyword Index landing pages expose your keyword universe and get you found
Many pages on your site are organic landing pages. If an internet surfer arrives at your site from
Use Author Index landing pages to create a directory of your author landing pages
Looking for keyword phrases to boost your results in search engines? How about a name?
If you’re looking
Article landing pages are search engine superstars
Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This
Tag landing pages help you organize your content for better SEO
A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation
FREE White Paper: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper. For even more on landing pages, download
With Topic landing pages, persistent navigation is the key to success
The key to success is to send users to landing pages that are specifically designed to fulfill their goals.
The Home landing page is your first opportunity to make a good impression
Organic landing pages are full of content that is designed to be attractive to both users and search
