Five email content types that benefit receiver and sender
A good email strategy benefits both parties. The email recipient gets informative or entertaining content, and the sender gets the chance to
If you're interested in reading this, you're probably already aboard the video train, right? Choo-choo!
No, but seriously, video hosting is one of those things where you really want to decide
A brief guide to get you on your feet with video production
The startup costs associated with creating high-quality video are minimal, especially compared with what they once were.
Today, you can
Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital
The recent Facebook IPO and surrounding uproar has created a robust discussion about the future of online advertising business models.
Advertising works for a couple of fundamental reasons. Advertising works when
Increasing engagement with your Facebook page
The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid
Why are you using Facebook? See if your reasons align with other publishers
It will be interesting to see what happens to Facebook now that the company has gone public. One
The Digital Publishing Bootcamp emphasizes the creation and distribution of great content
Social media is one way publishers can assure their content gets in front of more interested parties. However, since
3 stories about digital publishing that are bound to get publishers’ attention
Every week we write about the digital publishing industry for a few main reasons.
First, it is our mission to
Retaining online audiences requires an emotional touch
Even as a digital native, I occasionally find it difficult to comply with the digital landscape. In the pursuit of engaging content, it’s possible
In case you missed the news, as of August 1st, 2012, Google Website Optimizer will no longer be available as a standalone product.
Changes like this aren’t new in the world
New data shows the potential behind eBooks
According to the 4th Annual eBook Survey of Publishers, conducted by Publishers Weekly magazine and Aptara, there’s a major increase in eBook revenue.
As reported
5 key stats on the mobile email evolution
I recently moved to a new city, with a population nearly four times the size of the town I formerly lived in. While
With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize. Here are a few articles that might help dispel the confusion.
There are plenty of reasons why casual website visitors become email subscribers. In some cases, the content provided is rare or hard to find. In other scenarios, the breadth of
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
Your blog or portal is central in building an audience. The amount of content provided in these locations equates to the amount of landing pages that can bring in audience
The subscription website is the ultimate tool for digital publishers
After years of selling subscriptions for print products, digital publishers realized that subscription websites could be the digital counterpart. In today’s
Website landing page suggestions that will help you build a larger audience
When audience members arrive on your website, they have a few options. If they find your content relevant, they
Effective website design is based on efficiency, clarity, and user-friendly elements.
Website design that does not utilize these components will have a hard time generating a robust audience of devote fans.
There
A persistent navigation is specifically valuable when websites are complex, with a lot of pages and options. This can include a blog, service information, different storefronts, and an about us
Tablets are leading to interesting digital magazine publishing engagement from users
Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.
With
If you’re starting a new digital magazine publishing business, consider these tips
Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and
Digital magazine publishing takes on a new revenue opportunity
It was a bit groundbreaking when Next Issue Media announced all-access pricing in April. The service is currently only available on Android
There are days when active decisions lead to favorable results
Over the Memorial Day weekend, I took a trip to northern Vermont. After a long day of hiking the state’s tallest
Relying on social engagement to retain email subscribers
In the days of dial up, I dreamed of a social Internet. I wanted to form relationships with like-minded people – people that
The inherent value of email newsletters can be seen in Twitter’s recent actions. As combining social media and email has become a valuable content strategy, Twitter is launching a new
Writing a great tweet is like writing a great email headline. You have 140 characters to get someone to read your headline and click the link you've provided. Using a
Two ways to increase your SEO power away from your website
SEO is such a small acronym with such large potential. And in today’s digital landscape, SEO isn’t just about using
Buying links can come back to haunt you.
There was a time when black hat SEO techniques were used to generate significant money. Do you remember searching for content and receiving
We discussed the significance social signals have in SEO before, but much of what we’ve shared involves the engagement that comes with these social activities. Now there is more evidence
New workshop, new needs analysis, new analytics suite and consulting program
It's been said that it may be hard to remember that the original goal was to drain the swamp, when
How do you reach your audience development goals?
It’s not difficult to understand the point of audience development. It is pretty explanatory. The actual processes and the reporting methods may be
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
Maximize your audience development efforts by looking at the cold hard facts
For the last six months, our keyword analysts have been working on a new reporting package that helps guide
What will digital magazine publishing apps look like in the future?
What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this
5 ways to monitor and optimize your digital app publishing activities
Digital magazine publishing apps will not sell themselves. It may be unfortunate, but they do not exist under the pretext
Some links are certainly better than others. Any SEO will tell you that a link from a reputable site, organization, or government entity will be more favorable than a link
The future cannot be easily predicted, but current observations can be made to help design a picture of the digital future that may not be too far from reality.
For instance,
Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after
It's the "social" in social media that makes it so effective. Consider how the always sassy and witty @ColonelTribune has built a following of more than 807k followers as compared
Beyond the followers of your content, Twitter is its own community. People use the social network to share and consume information. As a digital publisher, you are a valuable source
Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements,
