More is better, but only when it benefits publisher and audience member
Earlier this year, social media integration in email was only used in about a third of small and medium-sized
The digital magazine publishing industry needs great content to grow
Publishers understand the need for high-quality content. That need may have never been as important as it is now though.
With the
AutoSchedule allows HootSuite users to send social media messages automatically
Many of our community members know that HootSuite is a social media tool we like to use. Its functionality allows for
A few minutes with Clay Hall
I've known Clay Hall for more than 30 years and have had the pleasure of being his consultant for the past seven. Clay is a
Don Nicholas recently interviewed Clay Hall, the founder of Aspire Media. Earlier this summer Aspire Media was sold to F+W Media, and the interview focused on key questions related to
Do your audience development tools help produce a more effective workload?
If social media has become a significant part of your audience development efforts, here are three tools that can help
While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions.
Do your websites and digital products meet the expectations of tablet users?
Understanding what your audience members expect from their tablet experience is important to digital publishers. It’s even more important
New information on tablet usage and satisfaction can help lead to success in the digital magazine publishing market
Tablet owners are happy with their devices, regardless of the brand. This insight
There are too many social media tools for any one community manager to keep up with. Try Googling the word "unfollow" and you'll find dozens of apps with the sole
Tools for Facebook, Twitter and Pinterest that will help build, retain and monitor an audience
Digital publishers can use the popularity of social media in a profound way. With the right
Landing page testing is necessary for higher conversion rates
Who here is a landing page testing fanatic? I’m sure there are a few in the group. Landing page testing is a
7 areas to test on your landing pages
On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to
One of the hardest things about analytics is really being able to pinpoint where your page views are coming from. Once you have that down it can be much easier
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have
Tips, changes, and growth for digital magazine publishing
I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans
If digital advertising goes along with your digital magazine publishing activities, you may want to consider these predictions
With all the technology available within the marketplace, it’s easy to wonder
The email newsletters with the highest open rates and click-through rates have some specific reasons for their success
During the month of June, we sent out 20 daily email newsletters and
Welcome emails have high open rates and click-through rates
While I was sorting through email data for today’s featured article, I came across some very high open rates and click-through rates.
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content
Social media engineering is more than the art of scheduling tweets, navigating Pinterest and getting more Facebook clicks. Actually, it's the roadmap to those strategies that make us informed engineers.
From AOL dial-up to always-on-the-grid broadband in 19 years.
I started to do it a dozen times: cancel my AOL account and give up my treasured AOL screen name. Today I
With digital magazine publishing strategies new to publishers, there are always a few improvements that can be made
The transformation into digital magazine publishing has required significant changes in a brief
For those of you who are not sure what responsive web design is, it basically means designing your website so it will be able to adapt to whatever platform its opened on.
More people paying attention is part of the reason why digital magazine publishing is growing
The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25
For digital magazine publishing success, there has to be correlation with your print publishing endeavors
Going from print to digital can be difficult for publishers who are so familiar with print.
UberSuggest will help you find some keyword phrases that Google may have missed
The Google Keyword Tool is very helpful in the process of keyword research, but like most other things,
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues
Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but social-media-optimization.com is a
Does one of Facebook’s featured ad types work better for your audience? Let’s take a look at your options
Hearing the term “Sponsored Stories” makes me immediately think about digital publishers.
Online publishers building social media and email lists need to pay attention to these tips
It is increasingly difficult to convert visitors into subscribers. Many feel the fatigue of being on
Website homepage ideas that will help you create a functional website
Whether you are creating a website from scratch, or you have launched a website and want to improve upon its
Is responsive website design the future for digital publishers?
As websites optimize for growing mobile demands, popularity turns towards responsive website design. Although not a new technique for designing, digital publishers
Four webinars that will help you define, optimize, and analyze your website’s content
How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its
Digital magazine publishing receives data on how mobile devices are used
What are some of the most pressing questions you have about mobile device usage? As digital magazine publishing heads to
Research paints a picture of the current mobile device shoppers
Reaching audiences with products is a concern that digital publishers face. The introduction of mobile devices has shown a connection with
Digital magazine publishing utilizes social media to increase sharing opportunities; are you utilizing these three tips?
The presence of social media is all around us. Even when people aren’t actively engaging
Every day digital magazine publishing potential is growing
It’s amazing to be an inside component in a growing industry. It isn’t an experience that happens too often, but ever since mobile
Ways to get the most from your email marketing activities
As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing
Analytics only have value to those who know how to interpret the data
We’ve been talking about video content a lot lately because it is one of the cornerstones of online
What do you do?
Starting tomorrow, Kim and I get to spend three days with online publishing and marketing professionals in New York City. The mix of individuals includes an amazing
Digital magazine publishing is at a really exciting place in its evolution. It’s currently residing where digital devices and consumers can reach it. This is exciting because magazines can remain
Do you suspect that a digital app resembling an optimized website will be of interest to your audience?
Usage, and continued usage in particular, has been varying for apps. Due to
Tablet usage and functionality may lead to changes, dictating how and when digital publishing distribute content
Tablets, and the iPad in particular, have become the digital edition of the daily news.
