3 Amazing Tablet Statistics
By Chris Sturk • 04/27/2011
Discover changes brought on by the tablet
Tablets will no doubt shape the future of reading. From digital magazines to eBooks, publishers have the opportunity to make innovation products that go beyond the limits of traditional print products.
Imagine sitting down with your tablet, opening an issue of your favorite magazine and being immersed in a digital world of content like none other. Between visual imagery, audio accompaniment and interactivity, the tablet is starting to show its capabilities to users and publishers alike.
In a recent document from MPA Digital, James McQuivey, VP and Principal Analyst at Forrester, forecasts a detailed look at the tablet’s place in history. The study, How Tablet Are Shaping the Future of Reading, discusses current uses for tablet devices, predictions on future sales and insight for publishers.
Three amazing tablet statistics
1. According to the document, by 2015 there will be a total of 82.1 million tablet users in the US. Sales of the tablet devices will continue to increase throughout that time as well. The predicted sales rundown looks as follows:
During 2011 – 24.1 million tablet PC sales
During 2012 – 35.1 million tablet PC sales
During 2013 – 39.8 million tablet PC sales
During 2014 – 42.3 million tablet PC sales
During 2015 – 44.0 million tablet PC sales
2. Many tablet owners are using other media less. For instance, 20% are using print magazines less, 25% are using print books less and 27% are using print newspapers less. Tablets have also spurred owners to use other computers less, as 23% are using laptop/notebook computers less and 27% are using desktop computers less.
3. The use of search and apps are both popular on the tablet. According to the study, 39% of tablet owners spend more time using the web browser than they spend on apps. Oppositely, 16% of owners are using apps more than search. The other 45% say they spend about the same time on apps as they do with search.
Two conclusions for publishers
Tablet users are still investing in apps. On average, each owner spends $34 on apps for tablets.
Although apps are being purchased, the quality of what qualifies as an app needs to be raised.
As an industry, the study suggests pressuring Apple to let publishers have the customer relationship. If pressure isn’t kept on Apple, they could obtain much more power.
Finally, the study says publishers need to work together to develop standards and metrics for advertising. Beyond that, standards of quality and operation should be considered for editorial content. If this isn’t found, switching between digital magazines or eBooks could pose confusing or frustrating to users. As user experience needs to be the focus for publishing going forward, we need to work together to find a happy medium.
For more on these statistics, take a look at the study.
May 6th, 2011 at 7:05 pm
[...] McQuivey, J (2011). How Tablets Are Shaping the Future of Reading. Forrester. Retrived from http://www.mequoda.com/articles/digital-magazine-publishing/3-amazing-tablet-statistics/ [...]
October 7th, 2011 at 5:59 pm
[...] the year 2015, there will be 82.1 million tablet users in the U.S. [...]
November 29th, 2011 at 8:49 pm
My figures are greater than these estimates. starting at 55 million next year for the total with INDIA to release 220 million Tablets over the years for poor children at school. Round out figures at about 500,000,000 Tablet’s by 2015. [ http://vinciazee.yolasite.com ]
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February 6th, 2012 at 9:23 am
[...] J’ai donc creusé un peu et trouvé ces quelques chiffres : 20% liraient moins de magazines papier, 25% moins de livres papier et 27% moins de journaux. Les tablettes se seraient aussi attaquées (logiquement) à l’utilisation du matériel informatique, avec 23% utilisant moins leur ordinateur portable ou netbook, et 27% utilisant moins leur ordinateur du bureau. (source : Mequoda Daily) [...]
February 6th, 2012 at 12:06 pm
[...] 2015, les Etats-Unis compteront 82,1 millions d’utilisateurs de tablettes… mais la source de ce chiffre semble avoir près d’un [...]
May 3rd, 2012 at 2:32 pm
[...] searchable - Despite the availability of apps, the browser is still the tablet app of choice. This means that viewers are going to find your videos by searching keywords, and the same rules [...]