The Mequoda Website Scorecard encourages you to score your website on each of the 14 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of balanced, usable websites. Your website should achieve respectable scores in all areas, rather than … Continue Reading »
Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue Reading »
We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our editor-in-chief, wants us to clear up any misgivings or misconceptions about this label. … Continue Reading »
Last Chance to Register for our Email Subject Line Smackdown, where YOU get to submit your subject lines to 3 of America’s Top Copywriters and let them re-write them for you! … Continue Reading »
Ever wonder why some of your emails get sent directly to the spam or junk box? Or why your click through rates are so low? The 13 Best Email Subject Lines special report from Mequoda, a company that provides best practices for online publishers and marketers, is full of … Continue Reading »
To Free or Not to Free? Ask Mrs. Fields What She Thinks About Freemiums
Your website is your chance at delivering a powerful first impression. If you’ve been playing your cards right, you have landing pages set up that are driving traffic into your website that offer something for free.
Don’t keep making the same mistakes with email newsletter campaigns – learn from successful publishers what really works. Take it to the next level. Learn the key strategies for boosting email conversion rates, open rates and delivery rates. … Continue Reading »
The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.
The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital … Continue Reading »
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »
Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher … Continue Reading »
Learn How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Content) when you claim your FREE copy of Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now … Continue Reading »
Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent. Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for … Continue Reading »
With over 50 million blogs out there, how do you get your blog to stand out from the crowd and get noticed? The Blogging for Marketing 101 white paper from the Mequoda Group is full of marketing tips you can use to enhance, promote, and monetize your blog.
The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line … Continue Reading »
Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?
… Continue Reading »
The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for … Continue Reading »
Tips for online editors on tagging, targeting and titling online content
“Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion email newsletters can drive transactions for all of your information products. This concept … Continue Reading »
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »
The Rapid Conversion Landing Page Optimization Guidelines special report is full of landing page optimization tips including a step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers.
The Mequoda Group reviewed over 100 rapid conversion landing pages to discover … Continue Reading »