Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: best email subject lines

Subject Line Spam Trigger Words

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.

5 Email Newsletter Best Practices You Can Fix Today

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher’s largest source of revenue.

3 Subject Line Templates That Boost Email Open Rates

Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on the email blast it’s encapsulated in.

Every email copywriter keeps an arsenal of subject lines that capture their attention in their own email inboxes. I have hundreds of email newsletters and promotions in a folder that I refer to time and time again.

10 Email Template Testing Ideas You Can Use Today

Improve open, click-through, and conversion rates with these email template testing ideas

Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email templates we will typically see a boost in click-through rates. This reason is mostly based on something new and shiny appearing in people’s inboxes. Even

The 14 Best Words That Get People to Open Email

Last week I watched The Science of Email Marketing, hosted by an analytics nerd I admire, Dan Zarella over at Hubspot. In the webinar, he said bluntly, “I would rather have an email subscriber than a Twitter follower.” We’d like to think it’s because email subscribers respond better to promotions, but according to Dan’s presentation, email and Twitter are almost equal in terms of lead generation. Still, our Twitter followers are often fair weather friends.

Mequoda’s Top Audience Development Posts of 2016

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still get the majority of their traffic from organic traffic and email. That’s why it’s no surprise that our most-read posts on the Mequoda Daily this

How Does Your Average Email Open Rate Compare?

Your average email open rate can only get better (with these tips)
The thing about metrics and the KPIs you track is that everyone needs a baseline. So while you can compare yourself to the rest of the publishing industry, the best thing to compare yourself to is yourself.

With that said, the average email open rate

How to Write a Special Report Title, the Mequoda Way

Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change” in our ear, we listen.

That’s why, right now, we’re officially revising our longstanding Best Practice on how to write a special report title. Freemiums in

The Best Email Marketing Techniques Used by Publishers

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn’t already know, the Mequoda Method is a compilation of best practices derived from publishers who are making money online. They tell us what’s working for them, and when we see a trend that’s working for other publishers, it becomes

10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest

1 Secret + 7 Best Email Subject Line Examples

What copywriters don’t want you to know about writing the best email subject lines

Be a thief.

If you need to write professional email subject lines that deliver high open rates, one of the best ways to do it – and one that’s shared by almost all copywriters – is to steal ideas. And unless you live under a rock, you get some of the best email subject line examples in your own inbox every single day.

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

Use the Snippet Email Layout to Drive More Traffic

Different strokes for different folks, and different email layouts for different business models

What is the intention of your email newsletter? You spend a lot of time and effort trying to collect these email addresses, so certainly your email newsletter needs a defined business goal.

21 Tips for Improving Email Deliverability [+Video]

If an email gets sent to an inbox and lands in the junkbox, does it make a sound?

Emails not getting delivered once in a while is typically an anomaly, but…

Have you ever sent an email that ticked off an inbox or two (thousand), sending it careening down the dark hole that drops your email into

Mequoda Weekly: April 22nd, 2013 – April 26th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

The Email Copywriter of the Future will Write for Readers on the Run

Now’s the time to plan for tablet and smartphone email platforms

Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are about to shake up your world.

When I have my email copywriter hat on, I enjoy the opportunity to flex my marketing writing muscles without the constraints of SEO copywriting. And like any good email copywriter, I’ve learned to focus on specific best practices, including …

Persuasive Online Copywriting: Which Headlines Work Best?

Write less but create powerful headlines

Which of the following headlines do you think will perform better?

Mequoda Weekly: January 21st, 2013 – January 25th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Email Subject Lines: Examples Responsible for Higher Open Rates

Five email subject line archetypes that’ll have your audience opening

You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a familiar scenario?

In today’s digital world, you must find a person who can write for the web – especially an email copywriter who has the flair of direct response copywriting, yet understands the delicacy surrounding online communities.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Quick Tips for Writing the Best Email Subject Lines

The best email subject lines provoke open rates and persuade subscribers to read your email newsletters

There are dozens of methods, tricks and tips for writing great headlines. Unfortunately, this isn’t direct mail, and we have spam filters to adhere to, and character counts to abide by when it comes to writing great email subject lines.

5 Components of a Snippet-Based Email Template

Do you know how to develop a snippet-based email template for your newsletters?

If the email templates you are using for email newsletters and promos are successful in engaging your reader base and selling products, then you don’t need to necessarily make any changes.

However, there is always the chance that a new template can help in the areas where you may falter.

5 Tools for Email Copywriters

Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on the web for search engine optimization purposes.

Beyond the points of striking an emotional connection and presenting the content with a direct response for the reader to take, you need to be using email subject lines that get opened and words that entice readers to come back for more.

Refocusing Email Marketers in 2012

Considerations for making email campaigns more effective

Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future campaigns, and conduct tests in hopes of finding the best email subject lines ever.

Some email trends for 2012 are fairly clear, and are dictated by direct changes in technology, while others stem from a focused emailing strategy. Below I have listed for email trends that may deserve more of your attention this year.

Resources for Writing Social Email Copy

3 sources to turn to for email copywriting advice

Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!” Then you need clear and concise content that has a personal tone. Then of course, you need to provide value to the reader while your requirements are fulfilled.

And that is just the written portion of email newsletters; the design is important too. If your email newsletter is snippet-based, you want to designate each individual article, while putting visual emphasis on them. Above all else, keeping your email newsletter clutter-free is vital.

Writing for Email: Three Tips

Following platform expectations to appease audiences

George Orwell once wrote, “Good writing is like a windowpane.”

Interpret that statement as you will, but for me, it speaks of the protection that words can create.

Services for Developing Your Email Campaigns

We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.

Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – the type that people don’t necessarily want to share freely.

5 Tips for Becoming a Better Email Copywriter

Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011

The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint, especially for those attendees looking for help with their email copywriting endeavors.

As an editor and copywriter, I am always excited to hear expert copywriter Mark Everett Johnson speak. He has a great method for teaching copywriting, which includes the “What if it said…” approach.

Are You Targeting the Most Popular Online Activities?

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet & American Life Project, search and email continue to be the most popular online activities with adults. Both search and email are used by 92% of adults online.

The Truth: Why It’s Really Called Email COPYwriting

Copywriter Peter Schaible explains why it’s really called COPYwriting

According to the Merriam-Webster dictionary, the word “copy” means that something is a “matter to be set especially for printing”, or “something considered printable or newsworthy”. In other words, it’s print that’s meant to be copied.

However, I learned a trick once from one of my favorite copywriters and a person whom I’ve worked alongside for years Peter A. Schaible. According to Schaible in The 17 Best Email Subject Lines, “all editors and copywriters are veteran thieves. They all study, admire and copy each other’s work. Maybe that’s why they call it copywriting.”

11 Tips for Standing Out in the Inbox

If you’re an email copywriter, you should consider these tips

Email copywriters are expected to write intriguing subject lines that get opened.

Of course, that isn’t the only task email copywriters face. Creating great body copy for the email is important to. You don’t want to just get recipients to open the emails; you want them to take action as well.

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

15 Idea-Driven Articles About Email Newsletter Marketing

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers

How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when I’m waiting for a plane, or say, in line for a hotdog, I’ll break out the RSS reader on my phone.

The point is that with my valuable spare time, I’m consuming, at most, 10 articles per day and I consider myself a stallion for even being able to digest that much.

At the Mequoda Daily, we post at least three articles per day, creating about 780 articles per year. That’s 30% of my yearly article consumption. And these aren’t news articles or quick-tip articles. Many of our articles are in-depth best-practice pieces that may have taken hours, weeks or years to take from concept to completion.

The 3 Best Ways to Get a Job as an Online Editor

Some job responsibilities are “non-negotiable”, especially when it comes to audience development

The job of modern online editors is constantly evolving.

Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals.

Increasing Open Rates With Better Email Subject Lines

Email copywriting tips for getting your emails opened

The industry average for open rates is 20%. We can agree, because our open rates and those of our clients (though some are much higher) range around 20%. Now you’ll find all kinds of fun information about open rates and how inaccurate they can be (like 11% to 35% inaccurate), due to things out of your control, but this particular blog is about what is within your control – your email subject line.

Email Copywriting Tips for New Editors

You’ve been promoted to online editor and email copywriter. Now what?

So you’re a new online editor. You’ve been transported from the print team and are assigned the studious task of writing daily blogs and sending email newsletters. The problem, is that this whole advertorial thing is new to you. How can you uphold your editorial integrity while selling a product?

It’s simple. Don’t loose your focus on the reader. Even a promotional email or advertorial should help the reader in some way. Even if you’re selling a product, you should give away enough information, or a simple tip that will make your email worth reading.

5 Quick Tips for Getting More Emails Opened

Email marketing tips for email marketers who want their emails read

Email subject lines are the digital equivalent of print media headlines. The best email subject lines persuade the user to open and read the messages that follow. Even if you’ve created the most profound and click-through worthy email newsletter or promotion ever written, you still need to get someone to open your email first. If they don’t open, then all your effort was wasted.

Hands-Off Twitter Add-Ons For Your Landing Pages

Try adding a “Tweet It” button to your landing page templates

By adding social media elements to your landing pages, you’re taking the hands-off approach and letting your customers pass the word along on their own.

If you have something important to pass along, like a free book, webinar or other type of product, you can try incorporating “Tweet It” buttons on your website.

These Tips Will Get Your Email Read

Valuable information on email copywriting

Wisdom from 3 of America’s Top Copywriters

What you can expect from Mequoda Pro’s Email Subject Line Smackdown webinar

An Email Subject Line Tip from a Real Pro

“The more your copy talks about the reader, they more they will read”

Improve Your Average Email Open Rates

Ever wonder why some of your emails get sent directly to the spam or junk box? Or why your click through rates are so low? The 13 Best Email Subject Lines special report from Mequoda, a company that provides best practices for online publishers and marketers, is full of copywriting tips you can use to write compelling email subject lines that will improve your average email open rates.

Meet Our Panel of Email Subject Line Smackdown Experts!

Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters

New Webinar: Email Subject Line Smackdown

Invest 90 minutes discovering the secrets to email subject line creation and continuous improvement

Master the “Targeted” Email Subject Line

Use targeted subject lines when you want to maximize email conversion rates

Should You Ask A Question in Your Email Subject Lines?

Ask a question in your email newsletter, and the reader will be inclined to respond

Three Quick Things You Can Do Right Now to Drive Website Traffic To An Article

Take a minute and try these three simple traffic-driving strategies you can use to attract more readers to your featured article of the day

Get Your Email Marketing Kit from Mequoda (it’s free!)

Download these three free white papers and sending more effective email newsletters and promotions.

  • Page 1 of 2
  • 1
  • 2
  • >