An important part of your online publishing strategy is to constantly create new content. This can take many routes. Some online publishing activities we recommend are: ezines, email campaigns, newsletters, and blogging. … Continue Reading »
Turn One Book into an Online Publishing Empire
On the web, a book, or anything else you publish, can turn into a freemium, a webinar, a podcast, you name it.
View the book as your base from which to build. Spinoff activites are likely to have an even greater income potential than the base itself. … Continue Reading »
Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to attend all of them. Why not take that opportunity and turn your coverage of these events into fresh online content. … Continue Reading »
If your website offers content, you should be thinking about bringing that content to the user, not the other way around
Usability doesn’t end at Internet Explorer or Firefox. With the advent of iPhones and other SmartPhones, there is a sudden influx of people accessing information on-demand with their cell phones. Even Google needed to re-check their logs when they found out a couple weeks ago that the iPhone accounted for fifty times the amount of traffic of any other SmartPhone. That’s pretty good for a phone that only accounts for 2% of the SmartPhones in operation worldwide. … Continue Reading »
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.
Forbes.com is part of (do I really need to say this?) the Forbes family publishing business. Including the familiar Forbes magazine, the websites Forbes.com and ForbesAutos.com, spin-off magazines such as ForbesLife, business and investing specialty newsletters, a business conference division and Forbes on Fox TV. This is a typical Mequoda publishing pyramid—with a very rich family sitting on top. … Continue Reading »
The Site that Earned a Top Score in 2004 Hasn’t Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just to Keep Up.
Readers familiar with Mequoda as Internet Media Review (IMR), might remember that Discover.com was given the number one Best Practice Ranking for Consumer Magazine Website Design. Since that time, a lot has changed—for Discover.com, for the Mequoda website design scorecard and for magazine websites. … Continue Reading »
Online Publishing Tips from SiPA
Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association’s (SIPA) 30th Annual International Newsletter & Specialized-Information Conference. This year’s theme was: “Get Creative! Right-Brain Thinking for Publishing Profits.” … Continue Reading »
With A’s in Strategic Intent, Relationship Building and Brand Preference, it’s Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports’ successful membership website strategy has earned them over two million online subscribers (as of November, 2005). Averaging well over 20,000 new online subscribers per month, it’s obvious this site is doing something right. … Continue Reading »
Website success depends largely on providing an incentive-i.e., a free email newsletter-to encourage visitor registration and an email address. Acquiring those email addresses is the first step toward creating lasting relationships with site visitors. If a website does not attempt to capture the visitor’s email address, the individual may never revisit and the relationship is lost. … Continue Reading »
The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive resource available for employee communication professionals.
Produced by Melcrum, an information and research company with offices in the UK, North America and Australia, The Hub for Internal Communicators (The Hub) has been online as a UK site since 2005 and launched a North American version shortly after. … Continue Reading »
Few Things Destroy the Credibility of a Landing Page More Quickly than Content that’s Out of Date. Remember to Keep Things Fresh and Always Offer an Urgent Reason for Visitors to Buy Now … Continue Reading »
