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Tag: social media

Social media is the term given to websites that allow users to interact among other people, often sharing, creating, and exchanging ideas or interests. Social media has become popular throughout a variety of demographics, particularly due to the existence of Facebook. Today, many business pay significant attention to their social media presence. Social media websites are valuable in sending traffic to websites.

Subscription Website Publishers Start New Membership Initiatives

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We’re seeing some of the biggest subscription website publishers reaping the benefits of new memberships and growing circulations. In fact, we even have a story to share today that involves a new paywall being utilized by one

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Scaling Marketing for a Growing Product Line

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the nearest direct mail package designer, isn’t it? But you don’t have to surrender to the confusion – paralysis by analysis is not an option!

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The Reason Why a Rapid Conversion Landing Page Exists

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act as the team that builds an email list. However, the RCLP is extra special in that its main purpose in life is to drive a ton of traffic from search in order to build your email list.

How Free Newsletters or Advisory Services Are Using Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

3 Ways You Might Already Be Ahead in Publishing

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

The Only 3 Link-Building Strategies You Actually Need to Raise Domain Authority

Last week we talked about how to measure your domain authority, and this week I’d like to talk about how to improve it through link-building strategies.

A client of ours, when they first launched their Mequoda System, had a domain authority of 27, which is not a bad or unusual domain authority for a publisher, but when the scale is 0 – 100, you always want to get as close to the top as you can. However, soon after, they acquired and assimilated with a publisher who had a higher domain authority, which raised their score to 40 over the course of 18 months while they adopted and integrated the new content. The major change? A massive number of high domain authority inbound links that they inherited.

25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.

Email, Web or Social – Which Should You Focus on Most?

If you think that your website should be the main driver of your revenue, think again.

In this week’s strategy spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance. From there

Audience Development: Definition & Purpose

The true audience development definition requires maximum outreach while retaining results for future sales

Just like “inbound marketing” was the buzzword of the online marketing industry last year, “audience development” begins to grow in popularity. HubSpot coined the term “inbound marketing”, which basically means bringing customers to you.

Last week we asked what is audience development? Just like “inbound marketing” has been a buzzword over the past few years, “audience development” begins to grow in popularity.

HubSpot coined the term “inbound marketing,” which basically means bringing customers to you that are already in your niche, rather than sending out direct mail and going to trade shows, of which the methods are expensive and have a lower return on your investment.

Using Content Recycling to Increase your Audience, Revenue and Profits

12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay for content if it’s going to be a one-time use.”

But yet twenty to thirty years ago that’s all content ever was: one time use. There

10 Reasons to Add Video in Magazines Now That You Can

When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because they can be clicked. Content becomes more rich because it can also be hyperlinked to references and authors on the web. Live content can be embedded with video in magazines so the editorial content doesn’t stop at the final publish date.

And if you’re not ready for that kind of transition or development project, then your magazine has suddenly become ancient.

It used to be that sharing vertical video branded you an amateur, but not anymore. Startups are specializing in it, publishers are pushing it out, and consumers are, well, consuming it, according to TheMediaBriefing.com.

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Publishers Driving Website Traffic Through Social Are Making Changes

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers 
Driving website traffic is always on the mind of audience development managers. We’re seeing publishers acting in accordance with this notion, as they dive deeper into a variety of locations, including Facebook,

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the dead center of all your articles and invite your website visitors to download a free product that will get them on your email list.

A Newsletter Platform Worth Investing In

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven’t gotten hip to the newsletter app format, and neither have their consumers.

Digital Magazine Publishers Bolster Staff with New Hires

Digital magazine publishers Condé Nast, Rodale, and New York Times fill major roles with new talent

How to Write Native Content Advertising for a Magazine Sponsor

Learn how to write more effective native content advertising for a sponsor and start getting paid more for content

According to Business Insider data, the amount advertisers are spending on native advertisements has risen from $4.7 billion in 2013 to a projected growth of $21 billion by 2018.

Consumers have always disliked ads that are disruptive to their user experience,

Google Ends First Click Free, and Beats Amazon on Product Discovery

Keeping an eye on Google’s changes is one way digital publishers are able to stay up-to-date on the best audience development strategies for the market-leading search engine.

Today we’re looking at news on changes to Google search that may impact and influence publisher decisions.

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

Strategy Spotlight with Don: Multiple Eggs in Multiple Baskets

Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry could go out of business overnight in one job, but it’s unlikely to happen in all three. And that’s exactly why, when running a magazine business, you can’t keep all of your revenue eggs in one basket, either.

Strategy Spotlight with Don: Does Your CXMS Do All This?

Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all content, customer information and marketing programs into a single platform where data is shared in real time. We call this a customer experience management system (CXMS).

Free Isn’t a Dirty Word in Offer Testing

In digital marketing, you might have been told “free” is a dirty word. In subject lines, it could get you blacklisted (it won’t) or in social media, it’s over-used (free is still better than paid). However, giving away something for free is one of the best ways to start a relationship, and when it comes to selling products, this strategy has proven to be a huge asset to the marketing mix especially when the free product is assigned a value.

The Mequoda Newsletter Content Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

How To Find the Best CMS for a Magazine

The best CMS for a magazine should be built for publishers, not everyone else
There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using

How Many External Links Should You Include in Articles?

In the book The Giving Tree, a young boy visits a tree and forms a relationship with it. At first he simply wants to swing on it’s branches, but as he gets older he becomes more materialistic. He asks the tree, which has grown fond of him, to turn its apples into money, it’s branches into a house, and its trunk into a boat. The tree obliges, but eventually becomes a stump.

If you’ve ever been on an external link regimen by your company, you might feeling like the stump in The Giving Tree after a lifetime of giving away apples and branches, trying to please. There is a lot of information about Google’s search signals online, and one of those, reported by SEO’s, is linking to external website. But are you giving away more than you’re getting?

Updates on Facebook as an Audience Development Tool

Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today we’re looking at a variety of news stories involving Facebook and how these may impact digital publishers.

Our first story looks at the expansion of Facebook’s Marketplace categories, an act that appears to be an appeal to content publishers. Search Engine Land reports, “Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners.”

Personnel Changes Come to Multiplatform Publishers

We’re seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.

Our first story looks at Hearst’s new CTO Michael Dugan, who is coming from Forbes to help the publication’s digital unit. Variety reports, “In the newly created position, Dugan will manage all aspects of Hearst Magazines Digital Media technical organization around the world. He reports to HMDM global president Troy Young.”

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

Fast Loading Websites Favored by Search Engines, Facebook

It’s no surprise that fast loading websites are necessary components to a strong online presence. We’re seeing search engines and social media sites respond to users’ desire to engage with websites that load quickly. Unfortunately, not all digital publishers have a site that loads quickly for computers or mobile and that can be a problem for audience retention.

Our first story today looks at Facebook’s new priority in supplying fast loading websites in its News Feed section. The Facebook News Room reports, “During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.”

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

Digital Publishers Use Compelling Strategies for Building Audience, Generating Revenue

Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we’re looking at some of the ways publishers are doing this.

Email Marketing for Publishers: How to Convert Email Subscribers into Buyers

We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you do with them? I’m sorry to say, there are lots of publishers out there with large lists who aren’t using them effectively. They don’t want to “sell” to their list, but the consequenc

Audience Development Expanding Through Major Brand Initiatives at Facebook, Amazon and Instagram

Facebook, Amazon and Instagram are expanding audience development options for content publishers
Social media can be a major traffic generator when they approach the right platforms properly. Today we’re looking at news from social media networks that are expanding their audience development opportunities for content publishers.

Our first story takes a look at Facebook and the social

IAB’s New Guidelines for Multiplatform Publishers Using Online Ads

The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a major impact on the characteristics of online ads that many multiplatform publishers use to sell products and build a larger audience. Today we’ll take a

How to Get More Comments On Your Articles

Over the last five to seven years, a big gripe of many publishers is that they want to get more comments on their digital articles, but they’re getting fewer than ever before. Getting more comments might seem like a vanity metric, but we see comments as important indicators in search engine optimization. The more comments a post has, the higher it tends to rank. Because of this, we take the number of comments on a post to heart. And that big fat 0 staring at us never feels good.

Create Better Vanity URLs: 8 Dos and 8 Don’ts

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically

You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.

The most popular places to use a vanity URL are:

Strategy Spotlight with Don: Treat Your Content MVPs like Gold

Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we call blockbusters, aren’t just popular, they’re your front line. Some of our clients see more than 75% of new visitors enter through their blockbuster posts.

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.

Savvy Digital Publishers Driving Website Traffic & Controlling Brand Identity

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the growth of brands of digital publishers. Today we’re sharing some tips shared by an array of publishers who are driving more traffic and using social

The Mysterious UTM Code Explained

An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like any other source.

10 Digital Publishing Tips and Strategies for Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

Publishers Using Technology for Audience Development Growth

Audience development growing with faster ads, custom software and more social media usage
Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results in audience growth, and today we’re sharing some of the latest findings from the industry.

We begin with Meredith and the audience growth they’ve found ad

Diverse Media Company Acquisitions Lead to Business Expansion

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company

Today’s news focuses on media company acquisitions, including some interesting ones that expand the current business model of the companies involved.