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Tag: social media

Social media is the term given to websites that allow users to interact among other people, often sharing, creating, and exchanging ideas or interests. Social media has become popular throughout a variety of demographics, particularly due to the existence of Facebook. Today, many business pay significant attention to their social media presence. Social media websites are valuable in sending traffic to websites.

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

Strategy Spotlight with Don: Does Your CXMS Do All This?

Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all content, customer information and marketing programs into a single platform where data is shared in real time. We call this a customer experience management system (CXMS).

Strategy Spotlight with Don: Multiple Eggs in Multiple Baskets

Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry could go out of business overnight in one job, but it’s unlikely to happen in all three. And that’s exactly why, when running a magazine business, you can’t keep all of your revenue eggs in one basket, either.

Free Isn’t a Dirty Word in Offer Testing

In digital marketing, you might have been told “free” is a dirty word. In subject lines, it could get you blacklisted (it won’t) or in social media, it’s over-used (free is still better than paid). However, giving away something for free is one of the best ways to start a relationship, and when it comes to selling products, this strategy has proven to be a huge asset to the marketing mix especially when the free product is assigned a value.

The Mequoda Newsletter Content Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

How To Find the Best CMS for a Magazine

The best CMS for a magazine should be built for publishers, not everyone else
There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using

How Many External Links Should You Include in Articles?

In the book The Giving Tree, a young boy visits a tree and forms a relationship with it. At first he simply wants to swing on it’s branches, but as he gets older he becomes more materialistic. He asks the tree, which has grown fond of him, to turn its apples into money, it’s branches into a house, and its trunk into a boat. The tree obliges, but eventually becomes a stump.

If you’ve ever been on an external link regimen by your company, you might feeling like the stump in The Giving Tree after a lifetime of giving away apples and branches, trying to please. There is a lot of information about Google’s search signals online, and one of those, reported by SEO’s, is linking to external website. But are you giving away more than you’re getting?

Updates on Facebook as an Audience Development Tool

Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today we’re looking at a variety of news stories involving Facebook and how these may impact digital publishers.

Our first story looks at the expansion of Facebook’s Marketplace categories, an act that appears to be an appeal to content publishers. Search Engine Land reports, “Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners.”

Personnel Changes Come to Multiplatform Publishers

We’re seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.

Our first story looks at Hearst’s new CTO Michael Dugan, who is coming from Forbes to help the publication’s digital unit. Variety reports, “In the newly created position, Dugan will manage all aspects of Hearst Magazines Digital Media technical organization around the world. He reports to HMDM global president Troy Young.”

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

Strategy Spotlight with Don: Treat Your Content MVPs like Gold

Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we call blockbusters, aren’t just popular, they’re your front line. Some of our clients see more than 75% of new visitors enter through their blockbuster posts.

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.

Strategy Spotlight with Don: Scaling Marketing for a Growing Product Line

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the nearest direct mail package designer, isn’t it? But you don’t have to surrender to the confusion – paralysis by analysis is not an option!

Publishers Using Technology for Audience Development Growth

Audience development growing with faster ads, custom software and more social media usage
Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results in audience growth, and today we’re sharing some of the latest findings from the industry.

We begin with Meredith and the audience growth they’ve found ad

Diverse Media Company Acquisitions Lead to Business Expansion

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company

Today’s news focuses on media company acquisitions, including some interesting ones that expand the current business model of the companies involved.

Email Footer Examples and Best Practices for Keeping Readers Happy

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, manage their subscription or opt out of your list if they choose. Giving these options makes your email newsletter and email spotlights more reputable.

Readers have come to expect that they can find this information in the email footer template of your mailings.

14 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Protected: Executive Council Update: Spend Less Time on Spambots

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What’s a Replica-Plus Digital Magazine?

A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would be an improvement to the simple replica. We’re not so sure that it’s a good enough upgrade, and here’s why.

The problem with adding bells and whistles to a simple replica to create a replica-plus lies in one of the disadvantages of the replica that we’ve discussed before. But first, let’s look at the pros and cons of the replica plus.

25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.

The Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Audience Development Strategy: Snapchat and Facebook in the Spotlight for Social

Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their audience development strategy. Today we’re looking primarily at Snapchat and Facebook, as these two platforms have been receiving a lot of attention recently.

We begin today

Protected: Executive Council Update: Social Sharing Enhancement

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Strategy Spotlight with Don: Did You Forget the First Step for Increasing Profits?

f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda shares a strategy for each.

9 Creative Ways to Bring in New Revenue

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.

Mequoda Announces 6 Subscription Website Systems for 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.

The Best Audience Development Strategy Focuses on Audience Data and Behavior

Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look

Protected: Executive Council Update: Best Practice Blockbuster Management Improves GVI by 34%

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Strategy Spotlight with Don: Save Time & Increase Revenue

Do you ever feel like you’re working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could spend your whole career trying to figure out how to work smarter, not harder.

Multiplatform Events: Digital, In-Person or Both?

How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where to hold a wedding, what car to buy, or how to spice tonight’s soup, she may want to consult her peers, or look to the

Association Magazine Best Practices: Don’t Bury Your Content

We’re not sure why most association magazine websites bury free and magazine content, but we’ll try to help them see the light.
If you’re an association website, do you spin off your magazine on its own, or do you keep your organization and the content you publish under the same roof? In other words, do you

Social Media for Publishers: How to Spend Less Time and Get More Out of It

When it comes to social media for publishers, you could be spending less time and getting more out of it

There’s no doubt about it, social media for publishers is an investment. You have a lot of content, and too many options on where to publish it.

Last week there was an interesting piece on Mashable published about

How to Be a Better Keyword Density Checker

Get more page one rankings in Google by being a better keyword density checker for your business

Our SEO process has several layers that starts with keyword research and ends with article marketing and an accompanying white paper. Somewhere in the middle of this process we take what we see as a great keyword and drop it into the article or landing page that we’re writing.

Multiplatform Marketing: The Value in “Free” for Publishers

In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years ago, American songwriter, Victor Herbert sued a restaurant for playing his song on a piano without paying royalties for the song and formed a society, the American Society of Composers, Authors and Publishers to keep this from happening to other artists and publishers. Sure, plagiarism is one angle of what multiplatform publishers encounter when someone uses your content without permission, but what about the content you give away for free on other platforms?

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine

What Is Audience Development?

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.

Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we’ll call Sarah.

After dinner, Sarah mentions that she just bought a house and the yard is just awful.

So there you are, with a potential customer in your house. What do you do?

Audience Development in the Age of Digital Video

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

18 Website Development Tools to Try

There’s a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas, assistance and even implementation, and it’s safe to assume that you probably do too.

Last year we discovered and shared a lot of web design tools that we use and want to pass on. In case you’re new here or missed a few, here are our favorites.

Social Media Marketing for Magazines: How Top Publishers Get Seen

Social media marketing for magazines has become an art form of sorts, and some publications are leading the pack
It’s 2017: If your magazine doesn’t have a social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the higher-ups and prove the value of

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

Audience Development Strategies Deployed at Forbes

Forbes’ new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of the publication is also an important part of the overall strategy.

Today we take a look at Forbes, which has been making changes to remain relevant

Creating Passive Income and Recycling Content as a Multiplatform Publisher

How to create new products and passive income from old products as a multiplatform publisher

One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions

Selling Research Reports and White Papers: The Best White Paper Format

How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and will sell in the thousands, maybe tens of thousands … or even millions?

Magazine Subscription Websites: 4 Huge Mistakes You Might Be Making

“Do your job.”

Those are the famous words of New England Patriots’ coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their fifth Super Bowl in the greatest game of all time (no New England bias here, nope!)
If you have a magazine, you have a magazine subscription website. Most publishers don’t use the same definition as we do, because I don’t think most magazine subscription websites do their job. They exist, and they process payments, but they do very little to attract (provocative pricing), entice (great copy and packages), and keep subscribers happy (digital archives and access).

What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.

Subscription Websites are Expanding and Growing

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.

We begin by looking at The New York Times, which is experiencing growth in regards to its digital audience. Subscription Insider reports, “Last Thursday The New York Times Company (NYSE: NYT) posted its fourth quarter