- Dedicated Landing Page
Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.
- Digital Magazine
A digital magazine is a magazine formatted for the Internet and related devices. Digital magazines began as PDF documents read on desktop and laptop computers. Today, digital magazines include rich-media from audio to video content, allowing for interactivity on touchscreen devices like the iPad. There are four types of digital magazines:
Digital Magazine App
A digital magazine app is the magazine that you read on your iPad, Kindle or other tablet-like device. It can still be held in your hands, but it can’t be paged through. The most popular digital magazine apps, in order of least interactive to most interactive: digital replica, replica-plus and reflow-plus, and they're available in the Apple, Kindle and Google digital newsstands.
Digital-Only Magazine App
A subset of the digital magazine app is the business model that does not include a print version at all. Many publishers resorted to digital-only when print failed them, but more recently consumers have been drawn to digital-only magazines on their own. That's why we don’t see the digital-only magazine app as a survival strategy, as it once was, but rather, drastic innovation and serving the needs of a beckoning digital audience.
Web magazines aren’t formatted for a tablet and they can’t be bought in an app store. They are available through a magazine subscription website, where the user can view an issue of a magazine—one that is linear and periodic, has pages and a regular frequency, and can be viewed in responsive HTML on any desktop or mobile device at any time. There’s nothing to download. Publishers of web magazines usually generate their revenue through subscribers and may also take advertisement, however that’s not typically a given, like it is for print, digital and digital-only magazines.
Online Magazine Archive or Library
Typically, when you’ve digitized your magazine into an online magazine and have organized an online magazine team, it’s remarkably simple to create an online magazine library or archive. This is available through your magazine subscription website just like the original web magazine. Users have access to old articles up until whatever date you choose. The online magazine archive is typically an upsell to your online magazine subscription and offered at an additional price per month or year.
Are you looking to launch your own digital or online magazine? Mequoda can guide you through the process. Download our Digital Magazine Market Study & Handbook for FREE.
- Digital Publishing
Digital publishing is the process of distributing content through digital means. It can relate to a variety of content types, although the digital publishing of written content has grown tremendously in recent years because of tablets and e-readers.
- Digital Publishing Strategy
Articles about digital publishing strategy
- Directory Landing Page
A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website's algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.
- Driving Website Traffic
Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 ways to do it.
- Membership Archetype
A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts little or no advertising, relying primarily on user support. These websites often sell other branded information products that might include books, events and print periodicals at special member-only rates
- Membership Website
A membership website is any website that has a member as the minimum information unit. Membership websites require registration, which is either free or paid, depending on the website. In order to access some or all of the membership website's content, a user must sign in with the respective user information.
- Mequoda Media Pyramid
The Mequoda Media Pyramid is the core of the Mequoda Method. The foundation of the pyramid is the means by which you draw prospects into your customer base, or network hub and build relationships. Then, level-by-level, you monetize those individuals by pushing them up the pyramid to product levels that are increasingly more valuable to them and certainly more profitable for you.
- Mequoda Method
If you’ve attended any of our events, or just read our blog regularly, you know that we live and breathe the Mequoda Method.
Mequoda didn’t invent this method, we’ve simply been watching the publishing industry for a very long time and have organized the successful strategies of publishers who have developed it by instinct. We’ve turned these strategies into a finely-tuned system that we teach at our events and build for our publishing clients.
We have more than 50 live websites using the Mequoda System that we monitor, and are aware of dozens more that use all or some of our best practices. We also run our own Mequoda System, even though we’re consultants selling services, not publishers selling information products.
In a Mequoda System, the structure of the websites we’ve built for our clients with great success and profitability include these four main principles:
We see all four as discreet strategies that are all completely interlocked.
Starting from the layer with the most visibility, we attract website visitors through search, then, a smaller number of those who we attract will convert into email subscribers. We will then engage a smaller number of those converted subscribers with great content in order to keep them happy, and then make money doing so by monetizing the relationship and turning those engaged email subscribers into buyers. This is the smallest number of people, however, is fueled by the layers before it.
We first published an introduction to the Mequoda Method in 2006 and we’ve expanded and contracted the number of strategies, but these four principles (attract, convert, engage, monetize) have stayed consistent throughout.
Just as you need to constantly review and revaluate your media empire’s business model, we continually revisit the Mequoda Method and build Systems accordingly.
Don’t sit out the digital publishing revolution because you think it’s beyond you. Download a FREE copy of Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online and get started learning about putting the Mequoda Method to work.
- Mequoda Rocket Award
The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.
As the name implies, the Rocket Award acknowledges online publishers who soar above their competition to position themselves at an admirable place in the online environment.
The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.
- Mequoda System
What is a Mequoda System?
A Mequoda System is a website built on the principles of the Mequoda Method.
The Mequoda Method is a set of best practices developed by watching, measuring, and reporting successful multiplaform publishers. We’ve turned these successful strategies into a finely-tuned System using software we call Haven Nexus. Haven Nexus CXMS is a state-of-the-art SaaS tool built, owned and maintained by Mequoda to enable all the functionality that multiplatform publishing businesses need to be successful and profitable.
In a Mequoda System, the structure of the websites we’ve built for our clients with great success and profitability include these four main principles:
We see all four as discreet strategies that are all completely interlocked. Starting from the layer with the most visibility, we attract website visitors through search, then, a smaller number of those who we attract, we will capture and turn into email subscribers. We will then engage a smaller number of those captured subscribers with great content in order to keep them happy, and then make money doing so by monetizing the relationship and turning those engaged email subscribers into buyers. This is the smallest number of people, however, is fueled by the layers before it.
We have more than 50 live websites using a Mequoda System that we monitor, and are aware of dozens more that use all or some of our best practices. We also run our own Mequoda System, even though we’re consultants selling services, not publishers selling information products.
We have many best practices for building a System based on this Method that change and evolve over time, but the main principles do not. The goal behind the Mequoda Method is to help publishers make more money with multiplatform magazine subscriptions.
- Mequoda Website Satellite Archetypes
One of seven website types (Membership, Brand Marketing, Lead Generation, Classified, Catalog Marketing, Product Marketing, Hybrid) that are considered Mequoda Method best practices websites for Internet-based information marketing.
- Minimum Information Unit
A minimum information unit or MIU is the smallest piece of a publisher’s content that tells a complete story. It could be an article, blog post, record, profile, review, book chapter, report, document, lesson or episode. The MIU depends on where a publisher’s content originates. If the publisher creates sewing patterns, the pattern would be that company’s MIU. All other content derives from the MIU. A magazine publisher’s MIU is an article, which could then be turned into a post. Multiple articles could also be compiled into free reports or books, and so on.
- Multiplatform Publishing Strategy
Online publishing is the process producing, distributing, and selling high-quality content online. Some publishers began as print publishers and decided to move into online publishing. Others began with online publishing because their content was appealing to a certain online audience that was underserved. Online publishing is growing in popularity due to high levels of online connectivity and modern devices like tablets.
What is a newsletter?
A newsletter may refer to several different platforms: an email newsletter, a print (or digital) newsletter, or a newsletter subscription website.
An email newsletter is a daily and often weekly email sent to a list of email subscribers with links to your editorial content. A promotional email newsletter, which we refer to as a spotlight email, includes promotions for your publication and other services. For editorial email newsletters, we recommend designing it to be responsive using the email stack template.
A print (or digital) newsletter subscription is a weekly, monthly, or quarterly publication. It can be delivered through the postal mail and physically held, read, and paged through. A digital newsletter is read online, either through a PDF format, or a newsletter subscription website.
A newsletter subscription website is set up solely to sell subscriptions for a related print – or, even cheaper to produce, digital – newsletter. Often, the site also provides access to issues of the newsletter. A newsletter subscription website is commerce-based, with an overall objective of increasing product sales and providing customer service to existing subscribers. These sites are fairly simple: Usually the home page consists of a free area, with content that focuses on the benefits of becoming a subscriber to the related publication – a sales letter – and conversion architecture where a visitor can subscribe.
Some newsletter sites have a password-protected private area, where paid subscribers can view an HTML version of the current issue of the print or digital newsletter or download it in PDF format, as well as access and/or download back issues and other premium content. Like all premium models, a newsletter website is typically paired with an affinity (free) model like a portal or community which promotes the newsletter website.
No matter whether you’re just starting a subscription website or you already have one of the Internet’s successful subscription websites, you can learn and do more with your subscription website after you read my new FREE handbook, Subscription Website Publishing: The Most Profitable Subscription Website Models.
Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click "submit".
Similar in concept to OFIEs, an OFIN is an "Order Form in Navigation". While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly capture your visitor's name and email address in order to grant them access to a free special report or a free copy of your magazine or newsletter. The ultimate goal for you as the website publisher is to quickly and easily add your unknown site visitors to your email database.
- Online Publisher
An online publisher is someone that produces, distributes, and sells content online. Many traditional print publishers have become online publishers to create new revenue streams for their publications.
- Online Publishers
Online publishers use the Internet to publish, promote, distribute, and sale their content. Many online publishers started in other mediums, like print, and then recognized the potential of online publishing. Other online publishers got their start with the Internet.
- Online Publishing Model
The Mequoda Online Publishing Model is a simple, easy-to-use Internet business model that can help manage complex online marketing efforts with confidence. It is a key-metric forecasting and budgeting tool that helps determine the best ways to implement the Mequoda Marketing System.
The Mequoda Organigraph is a map of the company's functions, critical interactions and relationships. Unlike a static organization chart, this shows how information can be managed in a dynamic way. An audience-driven, content management system is organic and dynamic and, therefore, is best depicted through an organigraph. It is a system that creates opportunities for recycling and reusing content. It fosters beneficial relationships with customers and marketing partners.
- Sales Letter Landing Pages
Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.
- Search Engine Optimization
The process of using language on web pages and in metadata to help content rank better in search engines. Search engine optimization is an organic way to drive more website traffic that many online businesses use.
SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website's visibility through search engines. SEO is considered to be "organic," meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
- Seo Videos
SEO videos are videos that have been optimized for search. This may include creating a video sitemap for your website in order to add title and meta descriptions to your video. The benefit of SEO videos is that if optimized properly, your video may show up next to your article in search results.
- Social Media
Social media is the term given to websites that allow users to interact among other people, often sharing, creating, and exchanging ideas or interests. Social media has become popular throughout a variety of demographics, particularly due to the existence of Facebook. Today, many business pay significant attention to their social media presence. Social media websites are valuable in sending traffic to websites.
- Subscription Marketing Archetype
A Mequoda Website Satellite Archetype that generates revenue from sales of an offline, subscription product sale. Typical tasks for an unknown user on a Subscription Marketing website are usually to understand the benefits of subscribing to the offline publication, understand what content is available, research the publisher and sign up for a subscription.
- Subscription Website
At a subscription website, whether someone pays for the content or not, users subscribe in order to have content pushed (delivered) to them – by email, website, app or the U.S. mail – on a set schedule via their subscription.
A magazine subscription website and newsletter subscription website are, of course, familiar subscription products from far back in the print era, and portal subscription websites are Internet creations that share the same characteristic. In all three types of subscription websites, content is continually published and pushed to subscribers on a regular schedule.
In order to be a premium subscription website, the content being sold must stand out in the crowd to get customers to pay for it. By its very nature, the word premium means that the information product you’re creating is better than most of the products already available. It must meet an unmet customer need that’s compelling, valuable and easy to communicate.
Magazine and newsletter sites are usually premium (paid), and portals are free. Their purpose of a portal is to attract visitors with free content, convert them into email subscribers, and then push them to the magazine and newsletter subscription websites. They’re all valid and quite profitable website business models for publishers and are supported by Mequoda and our Haven Nexus CXMS.
One of the best things about subscription website publishing is that unlike a magazine, the website allows an observer to study all aspects of the publisher’s operation: content, design, curation, frequency, advertising and marketing.
While many magazine and newsletter publishers have avoided building subscription websites, the rapid growth of tablet computers and the sale of tablet-based app subscriptions are convincing them to include digital subscription marketing in their core long-term publishing strategy.
However, as publishers begin to include website access in their long-term publishing strategy, they’re beginning to discover other ways of bundling web access into print and digital packages. The first, Universal Pricing, bundles platforms at a discount, but the second, Contrast Pricing, we’re finding is more profitable and gets consumers to pick higher priced bundles.
Success in subscription website publishing takes mastery. And no matter whether you’re just starting a subscription website or you already have one of the Internet’s successful subscription websites, you can learn and do more with your subscription website after you read our new FREE 130-page handbook, Subscription Website Publishing.