Tag: online publishing

Stephanie Losee, managing editor at Dell Global Communications, delivered the keynote at the Content Marketing and Innovation Summit this week, and what she had to say might surprise you.  

A multimedia ad designed by Wired for Netflix is giving The New York Times' "Snow Fall" a run for its money.  

Glamour Magazine is crunching numbers to create a better mobile experience, according to Digiday.  

HootSuite is a (mostly free) online web service and app that helps manage all of your social media accounts from one place. I say “mostly free” because they offer free  

KBS+ venture capitalist Taylor Davidson discussed the programmatic advertising model with Digiday recently, offering five indicators that publishers and buyers are finally tapping its power.  

Condé Nast Britain announced last week a new ad portal that will give buyers a free, simple, and efficient way to deliver files for publication, according to InPublishing.com.  

Ad Week reports that The Wire's sister publication Atlantic Cities is being relaunched as CityLab.  

Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about This is our final analysis (you’re welcome) of AAM’s latest circulation data from  

The 90-plus-page document is substantive, to say the least. It's the product of a six-month study on the part of a handpicked team tasked with navigating the Times' digital future  

In the weeks leading up to its Publishing Summit Europe, Digiday interviewed Audra Martin, vice president of advertising at The Economist Group in London, to learn more about the staunch  

As we wait for another round of voting in mid-July, Digiday considered the publishing implications of the FCC's decision last week to officially consider Chair Tom Wheeler's proposed new rules  

Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,  

Harvard's Nieman Journalism Lab recently took a look at three news services' strategies for mobile publishing. With mobile audiences far outpacing mobile revenues, Circa, NRCQ, and The New Republic offer  

Earlier this week, Forbes Chief Product Officer Lewis DVorkin riffed on the publisher's high performance on mobile, with half of its audience coming from smartphone and tablet traffic. DVorkin describes  

As they grapple with uneven mobile ad rates and inventory, publishers are looking inward to construct new models.  

At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites  

The Nieman Journalism Lab reports that Trib Talk, the Texas Tribune's try at sponsored content, debuted yesterday.  

Publishers are diversifying their offerings – including licensing proprietary tech, sharing best practices and models with brands, and consulting on media operations – to both expand their own reach and  

Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we  

As it prepares to detach from Time Warner, Time Inc. is remaking its corporate website, and the move could signal a trend in the publishing industry.  

Women's Health Magazine recently shared some of its social media know-how, and considering that it has more than 6 million fans and followers across various platforms and reaches more than  

While tablet demand is uneven, Flurry Analytics recently released a report that shows current owners rely on them at all hours of the day.  

Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.  

If you follow @esquire on Twitter, you might be wondering why the account of perhaps the most popular men's magazine on the planet is all but dormant. You might also  

Conversant has released a report stating a resounding 59 percent of marketing and agency executives say that cross-device advertising is a priority for them in 2014, a percentage that fell  

Evolve announced recently that it will offer Nielsen Online Campaign ratings with the social video ads dotting its roster of enthusiast magazines. The move makes it the first company to  

At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events  

The pioneering auction site is now placing its bid on publishing, The Atlantic reports. In October of 2013, eBay launched a hiring hunt for writers, editors, and curators and started  

Advertisers, losing patience with what they perceive as unreliable performance tracking, are clamoring for more oversight and authority.  

Digiday surveyed some of the biggest – and most influential – names in the business to get a sense of how magazines are approaching the ethics of sponsored live events.  

The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.  

After laying off two-thirds of its editorial staff in 2012 to adopt a community publishing model – more a philosophical move than a financial one – Good Magazine has reversed  

Jet Magazine, first published in 1951, will cease printing in June and shift to an exclusively digital model, according to Ad Age.  

Digiday reports that publishers are increasingly going with an "a la carte" digital approach as opposed to the more traditional "all you can eat" one.  

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing  

With arguably the most stylish merger in recent publishing history, Nylon Magazine will join forces with FashionIndie.com to launch a "multifplatform media company," according to Ad Week.  

Tabloid publisher American Media Inc. on Monday launched its InPrint app for iPhone and iPad, allowing subscribers access to all of its magazine content. American owns the National Enquirer, Star,  

WordPress's popularity – here at Mequoda, for instance, it's far and away our favorite CMS and publishing platform, and with one-quarter of the web working with its software, we're certainly  

These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.  

The Wall Street Journal's new digital magazine, Signal, will present videos produced internally and by filmmakers, the publisher announced at NewFronts last week.  

Livingly Media's home décor brand Lonny has seen its numbers rise and fall, and it's currently looking to find consistent success with a new mobile platform.  

The New York Times recently took a closer look at the efficacy of online video ads, and concluded that the industry is at an "inflection point."  

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events. Our most popular multiplatform publishing articles covered the spectrum  

The first trimester of 2014 saw 84 magazine launches and 187 special issues, according to Samir Husni of the University of Mississippi's Magazine Innovation Center. Launches are slightly up, and  

The UK's Association of Online Publishers has released the results for its annual census, and the survey of more than 700 digital publishers reveals just how big big data will  

With consumers craving quality around-the-clock content like never before, Ad Age argues that publishers must rethink how they produce and present it.  

Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,  

Zinio, the mobile app platform for 5,000 digital magazines, has acquired Audience Media with the aim to become the first content aggregator to produce "white label, branded apps for consumers,"  

When it comes to pushing publishers' numbers up, Pinterest is slowly but surely catching up with Facebook and Twitter. Digiday reports that the social media site has provided Hearst properties –  

Vox, the digital magazine headed up by erstwhile Washington Post wunderkind Ezra Klein, is adding a wrinkle to its articles that could add more dimension and clarity to its editorial