A new study, Strategies for Effective Tweeting: A Statistical Review, from Buddy Media (recently acquired by Salesforce) says that publishers get 29% more engagement from their followers when they tweet
Twitter’s design fits well in a quick moving Internet landscape. The 140 characters or less can grab attention easily, and drive traffic to a defined landing page. What some advertisers
If you’ve been using Twitter for an extended period of time, you’ve probably developed a strategy that works for you.
Is your Twitter strategy working for you, or do you expect
As some of you know, I was diagnosed with Late Onset Stargardt’s Disease back in 1992. For 18 years, there was some mild decline in my vision. Then in the
Your best audience development activities will lead to face-to-face interaction
I recently read an article about digital publishers “swapping analogue dollars for digital dimes.” The article made a lot of sense,
Enlightening commentary from two significant industry experts will enhance your Digital Publishing Bootcamp experience
The Digital Publishing Bootcamp will provide a lot of data, tips, and insight over its three-day duration.
When you’re designing a website one of the main objectives should be inducing traffic. No matter what the content of your website is, if you don’t create traffic its not
Pure digital magazine publishing continues to grow amid digital medium expansion
Last week we shared a few stories on the growth of digital magazine publishing, which includes the transition away from
There’s something interesting going on online. As long-form journalism finds a place and an audience digitally, there appears to be strong interest in succinct writing as well.
Take a look at
Our Playing Nice with Google Penguin webinar airs today at 12:30 pm ET. Join us for this 90-minute program so you can ask any questions you have about the recent
5 ways to pay better attention to email marketing fundamentals
Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today
There seems to be some confusion with the accepted link building practices used by Google, especially after the Google Penguin update. If you want to be able to build your
Knowing how Google operates is the first step in using them as a content partner
Before converting website visitors into email subscribers, you need to attract them to your site with
Similar to email, the words used in your social media communications need to resonate with your audience members. If they are too gimmicky, or filled with sales rhetoric, you may
Google’s work with semantic search may lead to better results
Google will continuously work to improve search and create content areas for everything. In case you missed the May’s roll out
White hat SEO techniques are complex and take time to acquire.
Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I
The word “natural” should be synonymous with white hat SEO. Natural writing and natural linking building are parts of this very in-depth language of optimization. And it’s these two that
Image SEO is an additional tool for getting ranked in search engines
Image SEO has relevance in ranking. If you are optimizing your headlines, body copy, and metadata, you should also
A lot can be said for in-person events. You not only get the direct insight from the event leader, you get to hear questions asked by other individuals in attendance.
The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online
Digital magazine publishing help comes from new devices and more publications
We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings
Insight from the OPA spurs tips on digital magazine publishing
If you think about all the types of digital content that exists, would you expect tablet owners to be buying digital
What activities are tablet users engaging in?
A new survey from the Online Publishers Association (OPA) entitled “A Portrait of Today’s Tablet User – Wave II” uncovers a variety of trends
With balanced content, audience members will be more apt to sign up for updates through email newsletters
Google’s Penguin update, which rolled out in late April, brings a major question to
Tips on appeasing Google Penguin’s algorithmic changes
Google changes have been a popular topic as of late throughout the industry. Digital publishers and content marketers seeking safety from the wrath of
Persuasive email marketing strategies for creating convincing email copy
A well-written email promotion typically results in new consumers, especially if you have a large, active email marketing database. When you create
With only one week to save and 12 seats left, Mequoda announces digital publishing luminary Jim Spanfeller as Bootcamp commencement speaker
Being a premier digital publishing event requires serious attention. Beyond
The number of people who own smartphones has been consistently rising for years and doesn’t look like it's going to slow down anytime soon. Approximately 50% of people who own
According to Jakob Nielson, 90% of online community users are lurkers who read without contributing.
So you want more comments? Join the club. WIth hundreds of posts under my belt, I
9 suggestions for developing a blog that people will want to read frequently
Getting people to your blog, and persuading them to read your content is a challenge. Fortunately, there are
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will
Perhaps the most basic audience development strategy revolves around restricting access to free content and then using that content to build email newsletter circulation.
Legendary email newsletter publisher Bill Bonner has
Digital magazine publishing stands firm as circ numbers and advertising revenue expect growth
Advertisers see the value in online audiences, and digital publishers will help them tap into these audiences.
As PricewaterhouseCoopers
The Audience Development Consulting Program helps define all relevant parts of your content to dictate future improvements
Analytics may not really be the newest tool for audience development, but a comprehensive
Three ways you can be using content for a comprehensive audience development strategy
Audience development is challenging. Your content has to align with the searches conducted by audience members, and present
Some reputable industry researchers believe tablets have reached a critical mass
For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners,
News on Twitter and Facebook show potential for advertising, traffic driving
I’ve been saying for a while that Twitter is, by nature, a publisher’s true friend. It is a micropublishing avenue
The Adobe Digital Publishing Suite made the initial ascent into digital magazine publishing easier for digital publishers. Now, updates have been made to Adobe DPS, which may make the software
From the seven pillars to publishing digital magazines and streamlining digital asset workflows, the three-day Digital Publishing Bootcamp covers all areas related to digital publishing success.
The time to register is
Looking for some help with email marketing? Here are a few tips that may help you not only get you’re emails opened, but might also help capture your readers attention
After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer
If you are new to email marketing, or have
A look at our top articles on mobile email design and strategy
Designing email templates for mobile devices is incredibly important. Think about how often you check email on your smartphones,
Have you been paying attention to the response received from your email communications?
A clean email list can bring benefits to publishers. It helps stay efficient, presents them with the clearest
