If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts. These 28 ideas for blog posts should get your motor … Continue
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer. … Continue
How the top five magazines on Twitter got so popular — not to say that this is definite list of every publisher, but according to our research, these publishers are an impressive bunch to analyze. They also have brand advantage so it’s true that they don’t have to try as hard, but just remember that … Continue
You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
Most of the publishers I work with are rich with content assets.
If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a … Continue
Be careful who you follow because special-interest publishers are converting print to web subscribers better than anyone
Online newsletters are the secret you’ve been searching for
If you’re looking for an easy answer to online publishing success, stop reading. We don’t have one.
We know dozens of publishers who have made online publishing a large part of their revenue stream.
“Oh great, one more thing to do,” thinks every editor you’ve ever approached about search engine optimization.
Because of this common adverse reaction, it’s important to emphasize the longevity of articles when they’ve been search optimized. … Continue
At Mequoda we get about 30,000 unique visitors every month. As a niche marketing blog for publishers, that ain’t too shabby! … Continue
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and The Economist uses it well.
I’ve spent hours, and several hundred dollars, buying digital magazines. I’ve bounced around between my iPad, Kindle Fire, and the World … Continue
Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.
Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive … Continue
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it. … Continue
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere? … Continue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue
Branding comes into play when choosing colors for your website. Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or relaunch their websites, causing the “color” question to be taken into serious consideration.
If you’re redesigning your website, or simply enjoy the art of color, consider … Continue
Do you know what your F.U.Q.s are?
No, I didn’t just swear at you, F.U.Q. stands for “Frequently Unasked Questions.”
Your F.U.Q.s are the questions that someone may never ask you. A question we get asked a lot in person is “What does Mequoda stand for?” Well folks, it’s a shortened version of Media Quote Daily, the … Continue
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are being impacted like the publishers of books, magazines, newsletters and videos. … Continue
Use these 13 best website design tools when designing a website
The most important goal when designing a website is to figure out the main funnel that gets a visitor to complete a transaction. That transaction may be monetary (a sale) or not (a subscription to your email newsletter).
Effective website design is based on efficiency, clarity, … Continue
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.
It’s smart for a publisher to think like a retailer: Get people into your store, where they can become your customers. And when they … Continue
We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the last Penguin update and it’s more important than ever to check your rankings and try to capitalize on those niche keywords.
So how can you find … Continue
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.
If you must meet the needs of current … Continue
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you’re putting so much effort into creating that list, it only makes sense that your email newsletter looks its best, right? … Continue
One set of metrics that every user of any capacity should know are your referring website analytics. Referring websites are those who are linking to you and sending you traffic. … Continue
One UTM code per day keeps the analysts at play
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet or a brochure) down the funnel to their conversion page. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like … Continue
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How are you converting this traffic to more manageable relationships?
There are three major methods digital publishers are actively using to drive website visitors and convert them … Continue
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing campaigns.
For those wondering, combining social networking with email marketing is about more than including social icons in emails (although that is a good starting point). … Continue
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It’s no wonder that, like a reality show, feeding into people’s egos can be a brilliant way to get attention. … Continue
Last week I dug into some research around a tweet’s ability to drive clicks and traffic. The results showed that a more personal feed with quirky statements, re-written headlines and engagement resulted in more followers and clicks.
However, it was the straight-up news headline that got all the re-tweets … Continue
7 ways to reach your Twitter potential
What does your Twitter strategy consist of?
I’d imagine you are at least tweeting the title of each article you publish and adding a link to the content. Doing so is a great way to build your audience based on the topics you cover. However, our research has shown that … Continue
Twitter isn’t just about the here and now. You could post the same article ten times a day, but your traffic would only be driving traffic to that one page. That’s why it’s always a smart idea to recycle your articles so that blog posts from a month ago, six months ago, and a year … Continue
The words “spring cleaning” draw up images of folded laundry, clean windows and dust-free shelves. But what about “profile cleaning?” Think about all the social networks you’re on, but aren’t your everyday tools (it’s OK, we all have favorites). Since social networks change their structure every couple of months, it’s easy for your business profile … Continue
What active social media professionals look for in the tools they use
How many stories have you heard about the major impacts of social media? The interesting aspect is that major impacts can be for better or worse.
For instance, consider all the pieces of content that go viral and propel individuals into a stage of … Continue
The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty low on the totem pole, but Mequoda publishers are usually a step ahead anyway—we live and breathe the numbers behind every successful white paper SEO … Continue
How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting … Continue
A look at the correlation between social sharing and links provides welcomed results
The relationship between SEO and social media is evolving. We can see this in changes Google has made to its algorithm, and the increasing use of social media.
After Google’s algorithm changes were confirmed, online business owners started to wonder how social signals were … Continue
Five social media tools to increase interactivity to receive more links
More social engagement has reportedly led to more links. This makes sense because when social interaction takes place through sharing or liking content, that content is propelled in front of other people. And if the people sharing the content with their friends have common traits, … Continue
Last week I talked about maximizing the elements you have control of on Twitter. By combining the elements copy formulas, scheduling, hashtags and @s, you can grow an entire ecosystem around each article you promote.
Moving forward, let’s discuss what this ecosystem looks like and how you can repurpose one article into infinite promotional opportunities.
Let’s … Continue
A Twitter schedule that repurposes content can be a huge traffic driver for digital publishers.
Do you spend more time building your email file or your Twitter list?
If you’re heavy into SEO, you may be generating email subscribers without too much attention, although all SEO efforts do need an update once in awhile.
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout social media channels. With massive audiences spending time on social networks like Facebook, Twitter, and LinkedIn, looking towards the future can help us better develop … Continue
Below is a list of our top email marketing tips and advice from 2012 chosen by how high they rank on Google. The top 10 list is composed of our own tips with some advice from other top bloggers as well. If you’re only going to read one email marketing post all year, this is … Continue
Posting on Facebook feels like traveling to the Emerald City to visit the Great Oz. You post a blockbuster article, or a hilarious behind-the-scenes photo but yet it’s some man behind the curtain that determines who sees it. What determines your “reach” on Facebook has little to do with variables that you control.
In contrast, Twitter … Continue
Here are a few ways to make your Twitter strategy more comprehensive
Although you may have a Twitter strategy already in place, does it get you the retweets you expect? If not, perhaps your strategy is missing a few key ingredients.
The first way to get more retweets, website traffic, and conversions involves building a comprehensive tweeting … Continue
Do your audience development tools help produce a more effective workload?
If social media has become a significant part of your audience development efforts, here are three tools that can help you find audience members, competitors, and conversations easier on Twitter.
-TweetCharts. Amanda MacArthur wrote a comprehensive article on what to expect while using TweetCharts. This audience … Continue
Tools for Facebook, Twitter and Pinterest that will help build, retain and monitor an audience
Digital publishers can use the popularity of social media in a profound way. With the right tools, you can engage in conversations and send information to the people who seek it the most. Some of the tools for more social interactions … Continue
Social media engineering is more than the art of scheduling tweets, navigating Pinterest and getting more Facebook clicks. Actually, it’s the roadmap to those strategies that make us informed engineers. … Continue
Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but social-media-optimization.com is a great place to see what alterations have been made and how you should adjust. Below are a few articles that cover the recent modifications these … Continue
Digital magazine publishing utilizes social media to increase sharing opportunities; are you utilizing these three tips?
The presence of social media is all around us. Even when people aren’t actively engaging on a social network, they can have social experiences on websites and blogs. They can add their opinions to articles online and share their favorite … Continue
Today we are focusing on multiple blog posts from CMS Wire relating to website analytics. CMS Wire is a great site that focuses on website analytics news and is the place to be for up-to-date website analytics information. They have tons of new, fresh content on ways to improve analytics and lots of new info … Continue