Bauer Media U.S. has created a new division that focuses intently on digital publishing assets, reports MedaPost.
The new division, being called Bauer Xcel Media, is headed by present Christian
Multiplatform publishing is about harnessing the power of many viable channels. Although the trend over the last few years has been about print publishers turning into digital publishers, some digital
Traditional publishers are still attracting younger generations, reports Digiday. With the data from ComScore, Digiday performed a comparison between brands popular with millennials and major legacy publishers.
Three major publishers have made website design changes. Quartz, Fortune, and Bloomberg have all updated their websites to grab more attention and keep users more engaged.
The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.
With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.
Believe it or not, Playboy’s new editorial strategy for its digital editions is about written content.
With this change, it appears that Playboy’s focus is going to be more about
The New York Times has brought a variety of options to its digital offerings, including smartphone and tablet apps, plus apps like NYT Now and NYT Opinion.
Now, New York
Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.
A recent article from Media Life Magazine discusses the Global Web Index’s new report on worldwide media consumption, which shares that mobile is growing faster than any other form of
The ever-changing digital climate requires publishers to make changes, too. Rodale is the most recent publisher bringing a major change to its oldest magazine.
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
Elle Canada is partnering with retailer Hudson's Bay to allow its readers to shop by way of video on their mobile devices, Women's Wear Daily reports. The video series launched
Ink Global is replacing American Airlines' in-house publishing unit in the production of American Way inflight magazines, as well as two other new titles. Folio: reports that Celebrated Living, for
The Nieman Journalism Lab reports that Atlantic Media's Andrew Golis is slowly rolling out the in-house social platform that he has been working as both entrepreneur-in-residence and general manager of
A minimum information unit or MIU is the smallest piece of a publisher’s content that tells a complete story. It could be an article, blog post, record, profile, review, book
Use these 13 best website design tools when designing a website
The most important goal when designing a website is to figure out the main funnel that gets a visitor to
Condé Nast's latest in a long line of recent deals includes the sale of Women's Wear Daily, as Penske Media has acquired Fairchild Fashion Media for $100 million. The New
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Publishers are more and more hiring audience development specialists to put their search and social efforts over the top, Digiday reports. The latest to dedicate
With its print reincarnation established, Newsweek 2.0 is setting its sights on its original mission: a robust digital presence. Capital New York reports that Editor-in-Chief Jim Impoco is devoting considerably
Total mobile ad spending nearly doubled in 2013 to $19.3 billion globally, indicating that the gap between traffic migration and monetization might be narrowing, Folio: reports. According to the Interactive
Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it
The recent revelation that Time Inc. is ranking its writers based in part on their work's value to advertisers is causing a stir in publishing. Gawker received a spreadsheet from
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital
Time Inc.'s People StyleWatch hit it big with an eight-question quiz matching readers with their "celeb style twin," as it was instrumental in generating 203 ad pages for the magazine's
The Debrief, a six-month-old women's lifestyle magazine, has its editorial staff create ad programs for the likes of H&M, Bacardi, and O2. Digiday interviewed Editor Hattie Brett about the move.
In a controversial move, tech and science publisher Purch is offering advertisers the Purch Performance Package, which allows them to sponsor pages that include editorial reviews of their products.
Condé Nast is bringing property Epicurious.com under the control of Bon Appétit magazine, one of its leading titles. Ad Age reports that the publisher is hoping the combined audiences will
Direct Marketing News interviewed Subrata Mukherjee, vice preseident of product management for The Economist about the important of using data to personalize the consumer experience. Here are some excerpts, as
While John R. MacArthur of Harper's is steadfast in his refusal to surrender to the web, fellow progressive liberal publisher Steve Katz has Mother Jones riding a wave generated largely
Niche publisher launches groundbreaking website magazine, revealing future of digital magazines
NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and 13 free cooking sites, has
After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will
Red Bull Media House has redesigned its website with an emphasis on integrating The Red Bulletin, the company's successful print product targeting 18- to 34-year-olds, to showcase its "online storytelling"
Observer Capital, a private equity firm led by Joseph Meyer of Observer Media (owner of the New York Observer), has made its first purchase: b2b finance and healthcare publisher
The American Press Institute has released a guide that helps plan events based on the efforts of 20 different publishers, complete with advice on developing branding, driving audience engagement, and
InStyle has quickly taken a shine to Snapchat. Just months after joining the social photo-sharing site, InStyle has announced that it will reveal the cover for its next issue there.
I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its
GQ is giving marketers the chance to have 57 "elite readers" promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort
With Fitness reaching 2 million fans on Facebook in July – after just reaching 1 million in January – Digital Director Amanda Wolfe sat down with MediaShepherd to discuss the
As mobile traffic to their sites eclipses 50%, sports publishers are putting into place new tactics to attract and retain visitors. Digiday reports that USA Today's FTW, theScore, and Sports
One of the most famous lists in media and entertainment has added to its wardrobe. Women's Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.
MediaBistro.com's 10,000 Words blog reports that analysts at Shareablee have released their rankings for publishers' social media performance. The June list is the company's first in what will be a
Publishing analysts Chartbeat have concluded that mobile traffic complements desktop traffic, with consumption coming literally night and day (or home and work), respectively, Digiday reports.
Men's Fitness announced this week that 8.4 million unique visitors came to the magazine's website in July, which represents a 106% increase year-over year.
In its first fiscal quarter since breaking from Time Warner, Time Inc.'s overall ad revenue spiked 3% year-over-year, helped by a 12% jump in digital sales. Ad Age reports that
