The American Press Institute has released a guide that helps plan events based on the efforts of 20 different publishers, complete with advice on developing branding, driving audience engagement, and
InStyle has quickly taken a shine to Snapchat. Just months after joining the social photo-sharing site, InStyle has announced that it will reveal the cover for its next issue there.
I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its
GQ is giving marketers the chance to have 57 "elite readers" promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort
With Fitness reaching 2 million fans on Facebook in July – after just reaching 1 million in January – Digital Director Amanda Wolfe sat down with MediaShepherd to discuss the
As mobile traffic to their sites eclipses 50%, sports publishers are putting into place new tactics to attract and retain visitors. Digiday reports that USA Today's FTW, theScore, and Sports
One of the most famous lists in media and entertainment has added to its wardrobe. Women's Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.
MediaBistro.com's 10,000 Words blog reports that analysts at Shareablee have released their rankings for publishers' social media performance. The June list is the company's first in what will be a
Publishing analysts Chartbeat have concluded that mobile traffic complements desktop traffic, with consumption coming literally night and day (or home and work), respectively, Digiday reports.
Men's Fitness announced this week that 8.4 million unique visitors came to the magazine's website in July, which represents a 106% increase year-over year.
In its first fiscal quarter since breaking from Time Warner, Time Inc.'s overall ad revenue spiked 3% year-over-year, helped by a 12% jump in digital sales. Ad Age reports that
Ad Week reports that Details has created Condé Nast's first "male-targeted digital display ad network." The magazine hired platform Style Coalition to administer the service for bloggers.
Although Bonnier Corp. played a major role in developing Mag+, the Swedish publishing company is moving its U.S. properties off of that platform and onto the Adobe DPS.
Women's Wear Daily recently interviewed Time Inc. Executive VP and Chief Content Officer Norman Pearlstine about a wide range of digital magazine industry topics, including native advertising, technology's impact on
U.K.-based producer and publisher Informa has acquired Arizona-based Virgo Publishing. The move gives Informa its first purchase in the U.S. media market, Folio: reports. Virgo is a a b2b company
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Erstwhile British "Internet tabloid" The Kernel will relaunch in August as The Daily Dot's weekend magazine. Digiday reports that The Kernel will report on current
On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it. Ad Week reports that SS+K will first build a campaign around
How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche
Computer and electronics company CDW has launched an Apple Newsstand app for its consumer magazines, Talking New Media reports. Of CDW's four magazines – BizTech, FedTech, StateTech, and EdTech –
Luxury Home Magazine has announced that its new responsive design site represents a renewed commitment to full digital integration. The "largest publisher of market specific luxury real estate publications" released
Ev Williams' Medium, the long-form publisher that launched as a platform, is making its move into monetization by partnering with BMW on a native advertising package.
In its effort to establish a "Web-friendly, mainstream digital presence," Bloomberg Media is making significant hires and building digital properties at a breakneck pace, Digiday reports.
Talking New Media examines the potential impact that a larger iPhone 6 – with displays measuring up to 5.5 inches diagonally – might have on digital publishers' plans for native
In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a "quick checklist" toward attracting better visitors and
SimpleReach CEO Edward Kim writes in a recent Ad Age column that digital publishers must transcend the "analog values" that inform a prevailing aversion to paid promotion of content. Kim
While digital publishers experiment with website design features like "sticky" navigation menus and infinite scrolling, one element is being overlooked or overplayed, depending on your perspective: logos.
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Among Bhumika Dadbhawala's three tips for effective cross-device – or, as Mequoda Members know it, multiplatform – publishing is the ability to retarget for advertisers
Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a
Starting next week, Condé Nast's Golf World will go digital-only and be absorbed into the Golf Digest website, Ad Age reports. The magazine was acquired from The New York Times
After just a year in existence, Atlantic Media's Defense One will expand on both the business and editorial sides in response to its more than 600,000 unique visitors per month,
Forbes Media Chief Product Officer Lewis DVorkin quickly took to the website recently to address the magazine's digital future after its sale to Hong Kong-based Integrated Whale Media.
Time Inc.'s Fortune – which recently split online from CNNMoney.com – has named Alan Murray, formerly of the Pew Research Center and The Wall Street Journal, its new editor. Murray,
Atlantic Media has seen its live events arm account for upward of 20% of its revenue. AtlanticLive started in 2006 and now produces an average of 125 gatherings annually –
Time.com's bounce rate is down 15% since adopting continuous scrolling for its content, the Poynter Institute reports. In addition, after its March redesign, the site saw a 21% jump in
Ad Week recently interviewed Evolve Media President Brian Fitzgerald about his company's development of INGage, a product that addresses brands' concerns about viewability in the wake of the Media Ratings
More and more, digital content providers are emulating magazines in both presentation and hiring practices in order to better impress readers and advertisers.
Hearst Digital Studios has unveiled its first offering: a subscription video channel through its property Cosmopolitan. CosmoBody will cost $9.95 per month, and will feature fitness and lifestyle content produced
TheWeek.com is shattering traffic numbers. According to comScore, the site drew 7.7 million unique visitors in May. For its part, Google actually registered 10 million uniques. The success has come
The Forbes family announced late last week that it will sell a majority stake of Forbes Media LLC to the international investment firm Integrated Whale Media, led by Integrated Asset
Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.'s new native ads unit. The eight-person team will handle sponsored content
As publishers wrestle with engagement for visitors coming in from the side doors of search and social, some are focusing resources on their homepages, which the most loyal readers still
Publishers like New York Magazine and Business Insider are finding out what Mequoda Members have known for a while: Updating and repackaging content is a strong strategy.
Condé Nast will launch a UK-based multimedia division that gives new meaning to the term vanity press. Portrait will offer personalized books, glossy magazines, and digital projects to private clients
Uyen Tieu, co-founder and CRO of Rumble, writes on MediaBistro that analytics can help publishers unlock their editorial content's potential on both the reader and business sides. In fact, she
In the wake of the Advertising Standards Authority's recent ruling against Outbrain that forces UK publishers to more clearly label their paid content, several have come up with new ways
Hearst and Revlon will co-produce a 10-episode video series after striking a deal worth a "healthy seven figures," Ad Age reports. The partnership will also include print ads, digital displays,
