By Don Nicholas • 12/28/2015
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we’ve tackled everything from online advertising models, content recycling and building better multiplatform publishing teams in our Multiplatform Publishing Strategy articles. However, there are a few that have consistently been our highest read, commented on, and shared articles of the year. Before you start out 2016, catch up on what’s considered our most popular advice on Multiplatform Publishing, and share it with your fellow publishers.
What comes to mind when you think about revenue models online? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world? Here are some helpful hints on generating revenue through online advertising.
Content aggregation is sometimes given a bad name, because it’s so easy to do poorly. And it often is. But aggregating great content is just as valuable as creating great content.
The standards for advertorials are what they’ve always been: Make the sponsors who pay happy to be there, make the editors happy to publish it, and make the subscribers happy to read it.
Once upon a time, online advertising had a shady reputation. Luckily for publishers, that’s all in the past. Here are five reasons why online advertising is valuable to online publishers.
If you’re not publishing magazines on Kindle yet, you’ve already missed out on new subscribers.
Big and small publishers show everyone how website conversion is done, with these awesome call to action examples.
Multiplatform publishing teams thrive when members understand their Myers-Briggs personality types. If you haven’t read our post on why we use the MBTI to improve team performance, read it now. Then take a quick version of the MBTI test.
Multiplatform publishing is on the rise – how many platforms can your content be recycled on?
When we racked our brains to come up with a solid list of ideas for portal posts any editor would be able to work with, we came up with 28 different ways to deliver new content without burning out. The best part is most of it involves content you already own!
Because multiplatform publishing requires a much more diverse skill set than traditional publishing, outsourcing has become one of the keys to creating a leaner, meaner 21st century publishing machine. Niche publishers can benefit from outsourcing specialized skills they don’t need access to 40 hours a week.
I also feel like the above list of multiplatform publishing posts is making the rich richer, and we published a lot more great content this year that I think deserves another spin—so here’s our personal list of additional favorites we recommend reading before the new year:
- Understanding the Mequoda Method for Multiplatform Publishing
- 10 Things a Magazine Publishing Consultant Should Do for You
- 19 Digital Publishing Solutions You May Need As a Magazine Publisher
- Why You Should Fire Your Digital Publishing Services
- Nonprofit Publisher Prospers with Mequoda Method
- Using the Mequoda Method Boosts Revenue 6X in Three Years
- Adjusting Your Multiplatform Advertising Revenue Model for the Digital Age
- 19 Facets of the Best Content Management System for Publishers
- Regional Magazine Metro Parent Goes Multiplatform with Mequoda System Launch
- How Multi-Platform Media is Created from Dusty Archives
Do you have any favorite articles of the year that helped you run a better business? Share them with us in the comments below, even if they’re not ours!
Posted in Multiplatform Publishing Strategy